3. BUSINESS PROFILE
The Coca-Cola Company is the world’s largest beverage
company. It own or license and market more than 3500
nonalcoholic beverage brands. This balanced portfolio
includes not only sparkling beverages but a variety of
still beverages such as waters, enhanced waters, juices
and juice drinks, ready-to-drink teas and coffees, and
energy and sports drinks. It own and market four of the
world’s top five nonalcoholic sparkling beverage brands.
Coca-Cola, Diet Coke, Fanta and Sprite. Beverage
products bearing trademarks, sold in the United States
since 1886, are now sold in more than 200 countries.
4. VISION
• Coca-Cola Roadmap starts with its mission,
which is enduring. It declares their purpose as
a company and serves as the standard against
which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and
happiness...
• To create value and make a difference.
5. MISSION
Its Mission is
• People: Be a great place to work where people are inspired to
be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving
organization.
6. HISTORY
• Coca-Cola history began in
1886 when the curiosity of
an Atlanta pharmacist, Dr.
John S. Pemberton, led him
to create a distinctive
tasting soft drink that could
be sold at soda fountains.
He created a flavored
syrup, took it to his
neighborhood pharmacy,
where it was mixed with
carbonated water
Dr. John S. Pemberton
7. HISTORY
• Coca-Cola was bought out
by businessman Asa Griggs
Candler, whose marketing
tactics led Coke to its
dominance of the world The
first marketing efforts in
Coca-Cola history were
executed through coupons
promoting free samples of
the beverage considered an
innovative tactic back in
1887.
Asa Griggs Candler
8. HISTORY
• In 1894, impressed by the growing demand for Coca-
Cola and the desire to make the beverage portable,
installed bottling machinery and its first to put Coca-
Cola in bottles. Large scale bottling was made possible
just five years later, when in 1899, three enterprising
businessmen in Chattanooga secured exclusive rights
to bottle and sell Coca-Cola.
9. HISTORY
• Among the biggest challenges for early bottlers, were
imitations of the beverage by competitors coupled
with a lack of packaging consistency among the 1,000
bottling plants at the time. The bottlers agreed that a
distinctive beverage needed a standard and distinctive
bottle, and in 1916, the bottlers approved the unique
contour bottle.
16. AWARDS AND ACHEIVEMENTS
• In 2011, Coca-Cola was declared the world’s most
valuable brand according to Interbrand's best global brand
Coca-Cola.
• HBC receives the European CSR Award for “Mission Water”
• ranks 6th as Most Desirable Employer and 2nd in the
FMCG sector
• Coca-Cola awarded for its 2011 Health & Safety Campaign
on Safe Driving
• Responsible business leader by Poland employers
• The Coca-Cola trademark is recognized in
• countries containing 98 percent of the
• world’s population
17. MARKETING MIX
• PRODUCT-There are 3500 beverages are produced by
Coca Cola, in different countries packaged in different
size of the drinks.
• PRICE-The price of Coca Cola depends on its products
and sizes. The customers readily accept the prices
offered by the firm because of the increased demand
rate of the products.
• PLACE- You can find Coca cola at any stores,
restaurants, or at vending machines, Because Coca
Cola is a leading brand, it is available across the world
18. Contd…
• PROMOTION: The company promotes from the very
start in an effective manner to ensure that customers
remained attracted to the product. Some channels
including television, radio, Internet, and advertising
using brand ambassador sponsoring to events and
sports are used to promote the products. These
methods of promotion attract a lot of customers.
23. PESTLE ANALYSIS
POLITICAL: The non-alcoholic beverages falls in the
category under the FDA and the government plays a role
within the operation of manufacturing these products.
ECONOMICAL: national and world economy impact
which is also includes the issue of recession and inflation
rates leading to very low market growth.
SOCIOLOGICAL: changes in society affect the
organization such as changing in lifestyles and attitudes
of the market. Consumers from the ages of 37 to 55 are
also increasingly concerned with nutrition.
TECHNOLOGY: Due to advancement in technology
Coca-Cola came up with different flavors and packaging
styles.
24. Contd…
• LEGAL: Legal aspect focuses on the effect of the
national and world legislation. The Coca Cola
Company receives all the rights applicable in the
nature of their business and every inventions and
product developments are always going into the
patented process.
• ENVIRONMENTAL: Environmental analysis examines
the local, national and world environmental issues.
According to the data of the Coca Cola Company, all of
the facilities are strictly monitored according to the
environmental laws imposed by the government.
25. LEARNING PERSPECTIVE
• The presentation of coco cola helps us to understand
the living and working knowledge of the firm.
• It does, in detail, teach us about the various
disfunctional routines, an abridgement of the history
and above all, the target oriented approach of the very
firm.
• The above provides us a holistic approach in knowing
the firm.
• In general, to the ever growing demands of the public,
Coco Cola, has grown from dim to delight in its very
chosen field, a beverage industry.
