Real Estate Value Proposition by Victor Quiroz,

California Properties
Value Proposition
prepared by Victor Quiroz

“When people are making the decision the magnitude of buying a
house, it is the biggest decision a great many families will ever
make. They want to know who they’re working with and we think
that the Berkshire Hathaway name will be reassuring to many...”
-Warren Buffett, Chairman & CEO Berkshire Hathaway, Inc.
• #1 company in Barron’s annual ranking of the World’s Most
Respected Companies
• #8 company in Fortune magazine’s ranking of the World’s Most
Admired Companies
• #1 HarrisPoll/Equitrends Real Estate Agency Brand of the Year
months of the Berkshire Hathaway Home Services launchwithin 6
Warren Buffett, Chairman & CEO of Berkshire Hathaway was named
one of the World’s Most Influential People by Time Magazine.
Good to know.TM
Victor Quiroz
Realtor, GRI, Training Instructor
213.245.1440 • 909.645.4519
www.victor4homes.com • facebook.com/VicQuirozRealtor • twitter.com/VictorQuiroz • youtube.com/vaquiroz CalBRE Lic# 01717752
COMPANY OVERVIEW

20 convenient office locations • $1.3 Billion annual transaction volume • 4,500 annual transactions
Berkshire Hathaway HomeServices California Properties is a locally owned, full-service real estate company serving the Southern
California real estate market. Our reputation as one of the premier real estate agencies has been built on decades
of commitment to providing a level of personalized service that exceeds expectations.
What distinguishes Berkshire Hathaway HomeServices California Properties
from other competing brokerages is our dynamic team of more than 840
sales professionals and support staff, who personify our company’s
commitment to meet and exceed client’s expectations. We maintain the
highest principles of professionalism, client service, and integrity.
Our market knowledge, affiliation, commitment to service and extensive
nationwide network provide you with advantages that no local firm or
international competitor can match. Today, we help thousands of
prospective home buyers and sellers find robust real estate information
in a fast-growing number of markets through the use of the most cutting
edge technology available in real estate today.
LOCAL PRESENCE
Victor Quiroz
213.245.1440 • 909.645.4519

-Victor Quiroz
YOUR NEEDS COME FIRST
Victor Quiroz
213.245.1440 • 909.645.4519

It’s no secret that people prefer one stop shopping, but it’s uncommon for the term to apply
to mortgage, escrow, warranty and relocation. So, we seized the opportunity to do business a
little differently than most other firms. Whether it’s our in-house lender or relocation company
or our vast array of preferred partners, we offer a complete level of service to satisfy our clients
throughout the entire home selling and purchasing process.
FULL SERVICE DIFFERENCE
Victor Quiroz
213.245.1440 • 909.645.4519

To save you time, hassle and duplicated effort, contact me for additional information on any properties you see
regardless of whether or not they are being offered by a BHHS professional. I have access to all listings on the MLS,
homes advertised online, newspapers, displaying "For Sale" signs, open houses, many properties not necessarily
on the open market yet and even some for sale by owner.
YOUR SINGLE SOURCE FOR PROPERTY INFO
Victor Quiroz
213.245.1440 • 909.645.4519

Home buyers use several information sources in their search process. While the vast majority of buyers use online
searches during the home buying process, the internet does not replace the real estate agent in the transaction.
90% of home buyers who use the internet to search for homes purchased their home through an agent.
Source: National Association of REALTORS Profile of Home Buyers & Sellers, 2015®
18 - 24
25 - 44
45 - 64
65+
Buyers Finding the Home They Purchase Online
Buyers Using Online Searches & Purchasing Through An Agent
87%
92%
93%
88%
75%
Buyers use an Online Search
Online Search by Age Group
43%
90%
Internet 43%
Real Estate Agent 33%
yard & Open House Signs 9%
Friend/Neighbor/Relative 6%
Home Builder 5%
Directly Knows Seller 2%
Newspaper 1%
Other 1%
43%
33%
9%
6%
5%
2%1%1%
HOW BUYERS FIND HOMES
Victor Quiroz
213.245.1440 • 909.645.4519

The homefinding process typically includes many of the following elements.
I will be your resource and guide every step of the way.
• Determine your needs
and priorities
• Review “agency” choices
and select appropriate
working relationship
• Discuss financing options
Initial Consultation
• Sales professional to
show you properties
based on your criteria
• Evaluate each property
with sales professional
• Choose right one
Finding the
Right Home • Review comparable sales
to determine offer price
• Review progress of loan
pre-approval;
decide on financing
• Decide on other terms
(inspections, possession
date, personal property, etc.)
• Prepare earnest
money deposit
Preparing an offer
• Present your offer
• Negotiation of terms and possible counter offers
• Agreed-upon sales contract with seller
Reaching an Agreement with a Seller
• Find a mortgage company
• Consult with a loan officer
• Pre-qualification
• Complete loan application
• obtain loan pre-approval
• Provide requested documentation
Obtain Financing
• Property appraisal
• Loan processing
• Final loan approval
• Deposit of earnest money
• Review seller’s property disclosures
• Review preliminary title report
• Roof, termite and other inspections
• Remove any remaining contingencies
• Arrange for homeowners insurance
• Arrange for movers
• Final walk-through of property with sales professional
• Provide balance of down payment and closing costs
• Sign documents
• Loan funding
• Recording of title
• Receive keys from sales professional
• MOVE IN!
Completing the
Settlement Process
THE HOME BUYING PROCESS
Victor Quiroz
213.245.1440 • 909.645.4519

Selling a house typically includes many of the following elements.
Initial Consultation
• Determine your needs and priorities
• Establish a strategy for communication, pricing and marketing
• Complete all required documentation to begin homeselling process
Design and implement Marketing
• Initiate a high-visibility marketing program for you home
• Install a yard Sign and have your home listed online for brokers
and the public
• Complete home enhancement recommendations
• Show your property to brokers and prospective qualified buyers
• Monitor results and communicate with you on a regular basis
• Modify marketing plan and pricing strategy as necessary
Review Offer and Reach an Agreement with Buyer
• Counsel you about various purchase options available, anticipating what the
buyer may offer, formulating appropriate strategy.
• Buyer’s real estate professional presents an offer
• Discuss and clarify proposed terms and conditions
• Negotiate best possible price with least number of concessions from you
The Escrow
• Choose an escrow company based on special requirements
of transaction, if necessary
• Tend to all contract details to ensure timeliness and accuracy
• Conduct inspections, title search and remove
any contingencies
• Follow up on loan origination, appraisal, loan funding, and
payment to the seller
• Conduct buyer’s final walk-through on the property
Closing Process
• Review details of the transaction for consistency with
sales contract
• Verify loan approval and balance of funds from buyer
• Recording of title and deed
• Communicate successful closing and confirmation or
recording of deed to all parties
• Seller relocates and buyer takes possession of property
THE HOME SELLING PROCESS
Victor Quiroz
213.245.1440 • 909.645.4519

Attracting buyers requires a multi-channel approach to
marketing your home. It requires a skillful combination
of marketing techniques to draw maximum attention to
your home. Each property is different, which is why all
BHHS California Properties agents take a custom
approach to bring qualified buyers to your door. No
other brand has a stronger commitment to exposure.
Only Berkshire Hathaway HomeServices delivers a
collaboration system that combines professional,
personal service and powerful world-class online tools.
MARKETING STRATEGY
Victor Quiroz
213.245.1440 • 909.645.4519

What is the MLS and how does it work?
The Multiple Listing Price (MLS) is a constantly evolving database of properties on the market in any given area, and
the full data access is only available to licensed real estate professionals. In most cases, the MLS is the first place a
buyer’s agent will go to search for a home for their client. Berkshire Hathaway HomeServices California Properties is
a member of all local MLS systems and your listing should be visible within 2 business days.
Broker Caravan
It is very important to expose your home to the brokerage community through broker caravans, open houses,
mailings, phone contact and a competitive commission split. Broker Caravans allow real estate professionals
to preview your home, and can often provide excellent feedback on the condition, price range and marketability
of your home.
The Power of our Network
The buyer of your home could be anywhere in the world. The Berkshire Hathaway HomeServices network of agents
and offices is growing rapidly, with over 31,000 real estate agents and 829 offices across North America.
Victor is a member of the national GRI network where the top 19% of realtors across the nation send and
receive client referrals.
AGENT CONNECTIONS
Victor Quiroz
213.245.1440 • 909.645.4519

By distributing your listing to a diverse array of premier consumer and real estate websites, we are maximizing every
opportunity to bring qualified buyers to your door. All our company listings appear on a range of high traffic websites.
Since the majority of home seekers begin their search on the web, it’s important to know your home will be seen in all
the right places. Berkshire Hathaway HomeServices will enhance your listing, making your home rank higher in search
results on over 100 of the top consumer-facing websites.
In addition to exposure on the California regional MLS, your home can be found on:
SWEEPING ONLINE EXPOSURE
Victor Quiroz
213.245.1440 • 909.645.4519

Berkshire Hathaway HomeServices partners with leading multimedia resources to give your home a compelling
visual showcase. In addition to prime placement on top real estate websites, your marketing company will
feature some of the latest technology advancements including a top-notch mobile marketing strategy, custom
property virtual tours, video marketing and email campaigns.
AGGRESSIVE MULTIMEDIA EXPOSURE
Victor Quiroz
213.245.1440 • 909.645.4519

Berkshire Hathaway HomeServices California Properties has invested in an exclusive full service, in-house Media and Print Center.
Our full-time staff of graphic design and marketing communications professionals assist in creating a highly customized
campaign to best showcase your home.
B
DESIGN
STUDIO
marketing•media•print
Victor Quiroz
213.245.1440 • 909.645.4519
www.victor4homes.com
facebook.com/victor.a.quiroz
youtube.com/vaquiroz
CalBRE Lic# 01717752
Victor Quiroz
213.245.1440 • 909.645.4519
facebook.com/victor.a.quiroz
TARGETED ADVERTISING
Victor Quiroz
213.245.1440 • 909.645.4519

www.victor4homes.comwww.victor4homes.com
www.victor4homes.comwww.victor4homes.com
Signage is a powerful marketing tool. The world class Berkshire Hathaway HomeServices brand name displayed on
a distinctive Cabernet colored For Sale sign in front of your home sets it apart from the competition. Because when
the world’s most respected brand puts its name on a real estate sign, it’s a good sign for the neighborhood and a
great sign for you.
DISTINCTIVE YARD SIGN
Victor Quiroz
213.245.1440 • 909.645.4519

Berkshire Hathaway HomeServices California Properties is one of the largest local real
estate advertisers. Our company is consistently seen where it counts - making it more
likely that buyers will begin their home search with us. A properly designed and
executed print strategy is essential to securing the best possible value for your home.
HIGH PROFILE PRINT EXPOSURE
Victor Quiroz
213.245.1440 • 909.645.4519

Attracting the right audience through a robust national advertising campaign is an important part of our company’s
marketing strategy. The marketing campaign for Berkshire Hathaway HomeServices leverages both traditional and
digital media focusing considerable resources on creating lasting impressions for consumers across America.
NATIONAL ADVERTISING CAMPAIGN
Victor Quiroz
213.245.1440 • 909.645.4519

The market for Southern California homes is global. Your ideal buyer could be anywhere in the world.
Berkshire Hathaway HomeServices California Properties has a powerful advantage. Our Exclusive relationship with Proxio,
a leading international MLS makes it easy to showcase your property to an array of key international real estate websites,
instantly translating your listing into many languages, currencies, and measurements. In addition, your home will be
showcased on worldproperties.com, the leading destination for international home seekers across the globe,
searchable in 20 languages in over 149 countries.
- Home sales to international buyers totaled over 82.5 billion dollars, with
international sales making up over 9% of the total residential market.
- California is the second most popular destination for international home buyers.
LIST LOCALLY, TARGET GLOBALLY
Victor Quiroz
213.245.1440 • 909.645.4519

A considerable percentage of residential real estate transactions involve relocation. Berkshire Hathaway HomeServices California Properties
gives you a definite advantage over our competitors. We have a department devoted exclusively to helping companies and the families
they move make their relocation experience a positive one.
For the home seller, this means our vast network of relocation contacts brings more qualified, motivated buyers to your door because we
have preferential access to buyers moving here from throughout North America. We work and cooperate with all Relocation Companies.
RELOCATION POWERHOUSE
Victor Quiroz
213.245.1440 • 909.645.4519

A sophisticated real estate marketing campaign and the knowledge and expertise
of your agent can greatly increase the price a buyer is willing to pay for your home.
Berkshire Hathaway HomeServices agents consistently out-rank the competition by generating
the highest average sales price both locally and nationwide. Market-sensitive pricing can be
the key to maximum market exposure and, ultimately, a satisfactory sale.
PROVEN PRICING STRATEGY
Victor Quiroz
213.245.1440 • 909.645.4519

The value of the home is determined only by what a buyer is willing to pay in a given market
The existing pool of prospective buyers determines a property’s value based on:
• Basics such as lot size, square footage, and home condition
• Desirability factors including location, special amenities and property attributes
• The availability and pricing of competing properties
• Economic conditions that affect real estate transactions
Factors that may have little or no influence on the market value of a home:
• The price the seller originally paid
• The amount spent on upgrades and improvements to the home
• What is currently owed on your mortgage or home equity loan
UNDERSTANDING MARKET VALUE
Victor Quiroz
213.245.1440 • 909.645.4519

No one has a more important role in the homeselling process than you.
Here are some ways your participation can contribute to a successful sale:
Maintain the property in ready-to-show condition.
Ensure that the house is easily accessible to real estate professionals (lockbox & key).
Always let me know how you can be reached in case an offer is received.
If approached directly by a buyer who is not represented by a real estate
professional, please contact me. Do not allow them into the property unescorted.
Remove or lock up valuables, jewelry, cash and prescription medications.
If possible, do not be present when the property is being shown.
Securely pen up pets, or take them with you.
Be cautious about saying anything to buyers or their sales professionals that could
weaken your negotiating position, especially regarding price or urgency to sell.
Collect the business cards of real estate professionals who preview or show your home, and pass them on to me.
Let me know of any change in the property’s condition that would need to be disclosed to potential buyers.
Be available to review with me the list price and condition of your property if it has not sold within a reasonable
period of time.
Contact me any time with questions or concerns.
YOU ARE THE KEY PLAYER ON THE
HOMESELLING TEAM
Victor Quiroz
213.245.1440 • 909.645.4519

Victor started in the real estate business when he was 19 years old. He had just moved from
the Los Angeles area to the San Francisco Bay area, ready to attend college and sign a
lease on his first rental apartment. Then, his father told him about the benefits of home
ownership. After some extensive research he decided to buy the condo, upgrade the
flooring and give it a good, deep clean. He surveyed the results and realized he had a solid
investment on his hands.
While working and in school, Victor found himself wanting to learn more about real estate so, he took a part-time position as an
agent’s assistant, learning contracts, marketing techniques, negotiations, the configuration of home values and more.
In 2005, he moved back to Southern California and joined Prudential California Realty in Cerritos, CA. When Prudential transitioned
into Berkshire Hathaway HomeServices Victor played a key role in the Inland Empire rebranding efforts. Since then, he’s been
providing what all of his personal clients seek: trust, solid advice, business acumen and most of all, results.
Recognized by the California Association of Realtors as a Certified Forms Training Instructor, Victor has been asked to share his market
knowledge with agents and consumers at all 20 BHHS Southern California offices, multiple local Realtor associations, non-profit
community events and the BHHS National Convention amongst others.
In 2015, Victor was selected to be part of the Berkshire Hathaway HomeServices National REthink Council, a group of young, forward
thinking BHHS agents and brokers aiming to enhance the global network, provide feedback to leadership and give both seasoned and
new agents the information and necessary skills to unlock their potential.
BIO
Victor Quiroz
213.245.1440 • 909.645.4519

150+
Transactions
& counting!
-CRMLS 2015
PAST SALES AND REVIEWS
Victor Quiroz
213.245.1440 • 909.645.4519

“When buying or selling a home, you
and your family deserve top of the
line service with bottom line results.
Remember, in today’s real estate market,
who you work with matters.”
-Victor Quiroz
IT’S YOUR MOVE
Victor Quiroz
213.245.1440 • 909.645.4519

California Properties
Victor Quiroz
Realtor, GRI, Training Instructor •
Direct line: 213-245-1440 •
facebook.com/VicQuirozRealtor
Twitter @VictorQuiroz
Cell: 909-645-4519
If your property is currently listed with a Realtor, please disregard this notice. It is not our intention to solicit offering of other Brokers.
2015 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks
of HomeServices of America, Inc ® Equal Housing Opportunity.

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