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Pr in coca cola
- 1. NAME OF THE TEAM MEMBERS: - ● CHANCHAL BANSAL – 19BBAR0048 ● APOORV SHUKLA – 19BBAR0649 ● SHIVAM RAJ – 19BBAL0023 ● SURABHI BHARADWAJ M – 19BBAR0239 ● VIBHITH AGARWAL – 19BBAR0266 Study of PR in Coca-Cola Subject - Public Relations Mentor - 5th SEMESTER SECTION “L”
- 2. ● INTRODUCTION ● VARIOUS DEPARTMENTS ● ABOUT PR ● DETAILS OF ACTIVITIES IN YOUR SELECTED COMPANY ● MEDIA ROOM - MEDIA RELATIONS ● HOW IS PR DONE - RECENT INITIATIVES BY PR DEPT/PR CAMPAIGNS IN THAT COMPANY ● CONTROVERSIES HANDLING/ CRISIS MANAGEMENT IN THE COMPANY CONTENT
- 3. INTRODUCTION ● The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton. ● In 1899 the Coca-Cola Company signed its first agreement with an independent bottling company. ● The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non- alcoholic beverage concentrates and syrups. ● Coca-Cola offers more than 500 brands in over 200 countries or territories and serves 1.6bn servings each day. ● The World's Largest Nonalcoholic Beverage Company
- 4. VARIOUS DEPARTMENTS ● Sales ● Marketing ● Finance ● Production ● Legal ● Public affairs and communication ● Logistic ● Human resources ● Research & development ● IT & business solutions
- 5. Public Relations in Coca-cola ⇨THE INTERNAL PR IS VERY STRONG ⇨ THEY KEEP THINGS PERSONAL ⇨ NOT AFRAID TO GET POLITICAL ⇨ USE OF ATTRACTIVE PR STUNTS ⇨ MASTERED HERITAGE MARKETING ⇨ BRANDS ARE DIVERSIFIED WELL
- 6. Details of PR activities in Coca-Cola 1. Social aspect 1. Cultural aspect 1. Humanitarian aspect 1. Environmental aspect
- 7. Coca-Cola on Soc Coca-Cola’s Global Reach Using The Social Media Platform
- 8. Recent Initiatives by PR Department ➔ Company’s response to “BLACK LIVES MATTER”. ➔ “Open To Better” Campaign. ➔ Company announced a partnership with The Ocean Cleanup. ➔ “Give Something Only You Can Give” Campaign ➔ Coca Cola’s label customizer faces outcry.
- 9. CONTROVERSIES OF COCA-COLA 1. Coca-Cola’s first trial (In 1909, the Pure Food and Drug Act passed, and the United States government seized 40 barrels and 20 kegs of Coca-Cola syrup because they considered the added caffeine to be a harmful ingredient. One of the first noted criticisms of Coca-Cola was that it produced serious mental and motor deficits.) 2. Products Caffeine- In 1916, there was a federal suit under which the US government unsuccessfully attempted to force The Coca-Cola Company to remove caffeine from its products. Bottles-In 1944, Escola was a waitress in a restaurant. She was putting away glass bottles of Coca-Cola when one of the bottles spontaneously exploded in her hand. She successfully argued that the company was liable
- 10. 3. Environment issues ⇨Water use- in march 2004 local officials in kerala shut down a $16 million coke bottling plant blamed for a drastic decline in both quantity and qualityof water available to local farmers and villagers. ⇨Packaging- Packaging used in coca cola products has a significant environmental impact. The company is the single largest plastic polluter in the world. 4. Marketing issue- the company faced a heavy marketing issue related to competition and its product.
- 11. Coca Cola’s PR Strategy .CAFFEINE-Coca-Cola reduced its caffeine content but did not eliminate it. .BOTTLES- The company will recollect the empty coca cola bottles. .WATER USE-the company help build water infrastructure in communities near Coca-Cola plants as well as in places where the company did not operate. .PACKAGING- our bottles and cans have been 100% recyclable for a number of years MARKETING ISSUES-The group's aim is to make 100% of its products from recyclable material by 2025, and for 100% of all its packaging to be recycled by 2030.
- 12. Coca Cola introduced five strategic actions to achieve its goals which are as follows Market segmentation. ... Brand establishment and Customer relationship. ... Increasing financial efficiency. ... Increasing process efficiency. ... Focusing core competencies and business models. ... Developed Markets (USA)