A case study detailing how we integrated Adobe's Search & Promote as well as Test & Target with Adobe AEM 5.5

1. AEM 5.5 Implementation and Integration with the Marketing Cloud
Case Study
September 30, 2013

2. 2@ Siteworx (Confidential)
• Responsive Design
• Search & Promote Integration
• Campaigns in AEM (Test & Target)
• Windows installs
Agenda
SITEWORX:
Deepak Narisety
Director of Technology (NYC)
Leonardo Rodriguez-Velez
Senior Software Engineer (NYC)
www.facebook.com/Siteworx
@Siteworx
www.siteworx.com

3. Don’t over use frameworks:
• Boilerplate
• Modernizer
• Respond.js (made it more complicated)
• SASS or LESS for CSS
Designs are stored under /etc/designs
• The path to the design to be used for
a website is specified using the
cq:designPath property of the
jcr:content node.
ClientName
→ Images
→ Clientlibs
→ css
→ fonts
→ js
3@ Siteworx (Confidential)
Responsive Design
Note: ClientLibs dependencies and embed properties causes the ClientLibs manager to aggregate all the js and css
files. Found this to cause an issue with sitecatalyst analytics script

4. Search & Promote
Integration
How does it work (two way communication):
1. Work with the Search & Promote team to set up:
• The indexer
• The web service XML template
• The metadata definitions
2. Place <meta> metadata tags as defined above on
any pages that need to be indexed
3. Create a sitemap page, /content/sitemap.html for
S&P to crawl and index
Lessons Learned:
1. Out-of-the-box S&P loads JS & CSS functions
dynamically, we serve it up locally to improve
performance
2. Out-of-the-box S&P and CQ does not include the
creation of metatags, if you want faceted content,
we created a custom OSGI service that exposes
the facets in base template
3. Out-of-the-box S&P facets are not hierarchal, had
to create a class that orders the facets according
to business rules
Add the following to your site:
1. Text Box
2. Results
3. Facets
4. Promotions
5. Pagination
4@ Siteworx (Confidential)
Tool to check results:
https://searchandpromote.omniture.com/
px/home/

5. 5
Campaigns in AEM (cheat sheet)
Campaigns using AEM
1. Set up a Brand
2. Set up a campaign
3. Set up offers inside campaign
4. Use the teaser component and point it to campaign
Campaigns using T&T
1. Set up a Brand
2. Set up a campaign
3. Create offers using the T&T template
4. Push to T&T
5. Create a campaign in T&T and activate
6. Put mboxes on the pages
@ Siteworx (Confidential)

6. 6
Windows Installs (Caution)
• Use Apache on Windows not IIS
• Set up CQ as a Windows Service
• Done as Administrator
• Install uses a network service
• Issue with caching on the dispatcher with windows, file/paths & lengths 255 char
and does not accept UTF8 accents and other characters.
@ Siteworx (Confidential)

7. 7@ Siteworx (Confidential)
Good Luck with your implementations call me if you have any needs or questions.
Deepak Narisety
T: 917.740.5557 (EST)
dnarisety@siteworx.com
Linked In: deepaknarisety
Twitter: #deepakdogus
Thank you