Personalization is all you hear about these days, and for good reason. 71% of best-in-class B2B companies personalize their content marketing to target the decision maker. Whether you’re new to the personalization game, or were personalizing content offers way before it was all the rage, we’re here to answer your most pressing personalization questions. So, join us for a webinar where we’ll show you just how simple (and effective!) personalization can be. You may be wondering, how do I even begin to get my campaigns up and running? How do I set up a test? What are some of the best practice methodologies for creating and defining campaigns? We’ll also review what features you can test, interesting test cases, and then show exactly how you can build out those tests in Lift. We’ll also examine various Acquia Lift integrations, including: - Web analytics and reporting with Google Analytics - Firmographic targeting with Demandbase - Social profile targeting with Janrain If you’ve been tasked with improving your site’s conversion rate, this is the webinar for you! Sign up now to reserve your spot.

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Acquia Lift for Site Builders: How to Define
Campaigns, Set Up Tests, and Integrate
with 3rd Party Platforms
Dave Ingram
Solutions Architect
Acquia
Molly Sloan
Marketing Programs
Specialist
Acquia

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Acquia Lift Capabilities
Testing
Easily create A/B and
multivariate tests for
your content directly in
Drupal. Create and
track conversion goals
and gain real-time
insight into
performance against
KPIs.
Targeting
Automated targeting
and explicit rules-based
targeting based on
attributes stored in
Drupal, or on a wide
range of detected
attributes like geo-
location, device, or
even current weather.
Reporting
Build personas based
on both “at-a-glance”
and detailed reports so
you understand content
relevance and what’s
driving lift.

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What’s the goal?

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How to get there?

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How to measure it?

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“To have a great idea,
have a lot of them”
- Thomas Edison

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Architecture

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Resources
• http://docs.acquia.com/lift
• http://drupal.org/project/personalize
• http://drupal.org/project/acquia_lift
• http://drupal.org/project/visitor_actions

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Thanks! Questions?