This document discusses strategies for international SEO. It notes that Google results are localized based on location and language. It recommends digitizing and translating all content into relevant languages, using local signals, and discovering how others in different locations are ranking. Translations should be in-text rather than using Google Translate as the primary tool. Keywords, pluralization, synonyms and phrase order should match the local language. Surveys can also be used to gather local content and links. International SEO requires understanding intent in different locations and languages.
2. SurveyMonkey Is the World’s #1 Survey Platform
2
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17KNew sign-ups daily
90MUnique visitors
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“SurveyMonkey turns online
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4. Get the Information You Need to Inform Key Decisions
Measures brand
perception to inform
marketing strategies
Understands shifting
customer tastes to guide
product development
Measures Net Promoter
Score to improve the flight
experience
Tracks satisfaction of
in-home service offerings
with customer surveys
Boosts employee
satisfaction with regular
surveys
Collects information from
site visitors to improve
sales materials
Improves product with
customer feedback
Collects employee
feedback to increase
training effectiveness
Understand Customers Understand Employees
5. Growth Is on a Global Scale
English
Português
Türkçe
Italiano
Français
Dansk
Deutsch
Nederlands
Norsk Svenska
Suomi
Русский
Русский
한국어
中文(繁體)
Español
6. SEO is a big part of any international
strategy
39. Auto-targeting
• Leave an escape option if
the targeting is wrong
• Send users to an an actual
URL – don’t just proxy
content
• Googlebot will always be in
the US
• Ensure there are links for the
bot to find international
content
40. • ccTLD is the best but not popular
• Subdirectory is next best
• Avoid subdomains
Domain structure