What's new in AEM 6.0

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Presentation from RTP AEM/CQ5 meetup by Mathias Siegel. Mathias is a Senior Product Manager at Adobe working on Adobe Experience Manager. In this presentation, he provides overview of AEM 6.0, some of its new features and how it fits within overall Adobe Marketing Cloud.

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What's new in AEM 6.0

  1. 1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager 6: Innovation Across Digital Customer Experiences Mathias Siegel – Sr. Product Manager, Adobe Experience Manager © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  2. 2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 Adobe Leadership in Digital Marketing Cross-Channel Campaign Management Web Content Management for Digital Customer Experience Online Testing Data Management Platforms Web Analytics Social Media Management As of 2/24/14 Lead to Revenue Management Platform Web Content Management
  3. 3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe closes the loop: Optimizing Digital Experiences to Build Loyalty and Demand DATA Customer Business Product Content Clickstream Search Multi-channel TOUCHPOINTS Websites Advertising Social Mobile Kiosks E-mail Call center Workflows MEASURE & OPTIMIZE Industry-leading Web analytics Industry-leading creative tools CREATE MANAGE & DELIVER Industry-leading Web content management & rich information delivery
  4. 4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Cloud Social Experience Manager TargetAnalytics Media Optimizer Campaign
  5. 5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager as the center of a digital experience strategy Analytics Target Campaign Facebook Twitter Media Optimizer Creative Cloud Social Video streaming Demand generation CRM
  6. 6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager 6: Next Generation Digital Experience Across Channels Adobe Experience Manager Touch UI Projects Assets Integrations Sites Web Content Management •  Sightly •  Developer tools •  Content Insight •  Machine Translation •  Commerce integrations Assets Digital Asset Management •  Creative & Mktg. Cloud •  Pre-configured projects •  Bulk-Metadata •  Advanced video •  Interactive viewers Communities Social Communities •  Moderation enhancements •  Email integration •  Machine translation •  New component framework Forms Forms & Documents •  Document-based data capture •  PDF, HTML •  Digital signatures •  Adaptive, accessible for mobile Apps PhoneGap •  Mobile app authoring and management •  Marketer- and developer-level ease of use
  7. 7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Flexible deployment options Adobe Experience Manager Customer managed (on premise) Adobe managed (on demand) Adobe managed (Managed Services)
  8. 8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager 6 Projects are the nexus of all digital experiences across channels
  9. 9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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