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On Demand BI

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Darren Cunningham
Darren Cunningham

This document discusses the shift to on-demand business intelligence (BI). It identifies five key drivers of this shift: 1) It just makes sense from a cost and usability perspective; 2) The need for simple, easy to use BI tools; 3) The shift from transactional systems (OLTP) to analytical systems (OLAP); 4) Analyst predictions that on-demand BI will grow significantly; 5) Most traditional BI vendors are now adopting on-demand strategies to follow market trends. The document argues that on-demand BI can help address the gap in meeting the needs of business users who want simple, flexible and low-cost access to information and insights.

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What is Driving the Shift h h hf to On Demand BI? On-Demand Darren Cunningham LucidEra
About Me Start-up, OLAP@Work, acquired by Business Objects 6 years product marketing • OLAP / WebIntelligence • Analytic Applications • Data Integration, Data Quality, etc. Salesforce.com • Product management • AppExchange LucidEra • 100% on-demand BI Copyright © 2007 LucidEra – All rights reserved
Which Means I’ve Heard a Few BI Mantras… “[OLAP], [BI] and yes [Data Mining] for the Masses!” ii “We are in the Age of [Analytics], [Intelligence], [ [Insight], [ g ], [Performance Management]” f g ] BI Marketing - “Different Versions of the Truth?” Copyright © 2007 LucidEra – All rights reserved
My Recent Favorite… “Let There Be Light” Copyright © 2007 LucidEra – All rights reserved
I’ve Also Seen Some Category Schizophrenia “Executive Information “Ambient BI” Systems” “Operational BI” p “Decision Support” “Collective “Data Warehousing” Intelligence” “OLAP, ROLAP, HOLAP” “Predictive Intelligence” “Business Intelligence” “Intelligent Intelligent “Information Delivery” Information Delivery Information” “CPM, EPM, BPM” “BI 2.0” “Data Visualization” Data Visualization “DW 2.0” “Data Mining” … “Analytic Applications” Copyright © 2007 LucidEra – All rights reserved
Thanks Timo! Copyright © 2007 LucidEra – All rights reserved
Here’s How Wikipedia Handles This Problem Copyright © 2007 LucidEra – All rights reserved
So Why The Shift to On-Demand BI? Copyright © 2007 LucidEra – All rights reserved
5 Drivers of On-Demand BI 5) “Date a fad, marry a trend.” 4) Because Gartner said so! 3) OLTP OLAP 2) Si Simple, simple, simple l il il 1) It just makes sense! Copyright © 2007 LucidEra – All rights reserved
5) “Date a Fad, Marry a Trend.” Most traditional BI vendors now have on-demand BI strategies Copyright © 2007 LucidEra – All rights reserved
Salesforce Objective: Be the On-Demand Platform Analytics Mash-Ups Statistical Web Analytics Text Analytics Processing Budgeting and Ad-Hoc Query & Trend Segmentation Planning Analysis Data Mining/ Predictive Production Data Visualization Analysis Reporting Business Performance Business Activity GIS Mapping Management Monitoring 46 AppExchange analytic apps; 36 partners • Attend the AppExchange Analytics webinar • Read Neil Raden’s new On Demand BI whitepaper On-Demand
Tremendous Growth in AppExchange Economy 29,000+ 29 000+ Customer Installs to Date Top Ten Disruptors of 2006 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Today Td
4) Because Gartner Said So! “By 2011, 25% of new business software will be delivered as SaaS” • September 26th, 2006 By 2009 40% of software will be delivered as a service • Triple Tree SaaS Update, September 2006 And I’m sure you already subscribe to Im Copyright © 2007 LucidEra – All rights reserved
We’re Now in the Midst of SaaS 2.0 Source: Saugatuck Technology, Sandhill.com May 2006 Copyright © 2007 LucidEra – All rights reserved
And the BI Analysts Agree “O d d computing iis the future of software, and the On-demand i hf ff dh future of BI, at least for the small-medium size business market, if not for a majority of standard enterprise reporting applications. ” Source: Wayne Eckerson, The Data Warehouse Institute 3/6/07 Copyright © 2007 LucidEra – All rights reserved
3) OLTP OLAP The on-demand focus has been on transactional applications • Managing sales, processing accounting transactions, providing customer service, managing your supply chain, executing marketing campaigns, managing HR, etc. Copyright © 2007 LucidEra – All rights reserved
Still Drowning in Data with No Information History, supply and demand bode well for on-demand BI to soon follow • Insight across systems needed • Data silos on premise and “in the cloud” Copyright © 2007 LucidEra – All rights reserved
2) Simple, Simple, Simple “A vast population exists whose business intelligence requirements have not been met to their full potential.” Source: Worldwide BI Tools 2005 Vendor Shares, Dan Vesset, Brian McDonough, IDC June 2006. Copyright © 2007 LucidEra – All rights reserved
On-Demand BI Can Address The Gap Most time is spent on: Business people want: • • Data integration and quality g q y Simplicity and flexibility • • Managing security and access Zero-training interface • • Architectural design Fast access to information • • Reducing costs Data driven decisions Data-driven • • Managing expectations Performance management Copyright © 2007 LucidEra – All rights reserved
Innovation Through Simplicity I just want answers, answers not reports! Simple to set-up Simple to use p Simple to buy Copyright © 2007 LucidEra – All rights reserved
Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
Innovation Through Simplicity Accounting data CRM data Copyright © 2007 LucidEra – All rights reserved
1) It Just Makes Sense! We’ve talked about usability and adoption Copyright © 2007 LucidEra – All rights reserved
Do You Have BI Skill Sets? The Good: • 18% of respondents are currently using On-Demand BI (SaaS, Hosted, or Appliance) however 31% are planning to adopt within 24 months The Bad: • 75% report the use of on-site installed BI software applications (query/reporting, analytics, dashboards, pp (q yp g, y , , scorecards, etc) The Ugly: • Over 70% are still using printed/static reporting and emailed or faxed reports; 80% report “Microsoft Excel only” as their top enabling technology. Aberdeen Group, Delivering Actionable Information to the Enterprise: Do You Have the BI Skill Sets? July 2007 Copyright © 2007 LucidEra – All rights reserved
Customization Not Configuration Copyright © 2007 LucidEra – All rights reserved
Did I Mention Costs? Copyright © 2007 LucidEra – All rights reserved
The Current Solution, if you Dare… You own the system – you own the problem Connectors Integration Cleansing Storage Analysis Copyright © 2007 LucidEra – All rights reserved
My 5 Drivers of On-Demand BI 5) “Date a fad, marry a trend.” 4) Because Gartner said so! 3) OLTP OLAP 2) Si Simple, simple, simple l il il 1) It just makes sense! Copyright © 2007 LucidEra – All rights reserved
What are yours? Do you agree? Disagree? Are you excited? Discussion, Q , Questions, Feedback? , What else do you need to know? Contact information: • dcunningham@lucidera.com • Office: 650 931-0349 • Mobile: 408 464 4736 Ken Rudin • krudin@lucidera.com kd ld Please visit www lucidera com www.lucidera.com Copyright © 2007 LucidEra – All rights reserved

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On Demand BI

  • 1. What is Driving the Shift h h hf to On Demand BI? On-Demand Darren Cunningham LucidEra
  • 2. About Me Start-up, OLAP@Work, acquired by Business Objects 6 years product marketing • OLAP / WebIntelligence • Analytic Applications • Data Integration, Data Quality, etc. Salesforce.com • Product management • AppExchange LucidEra • 100% on-demand BI Copyright © 2007 LucidEra – All rights reserved
  • 3. Which Means I’ve Heard a Few BI Mantras… “[OLAP], [BI] and yes [Data Mining] for the Masses!” ii “We are in the Age of [Analytics], [Intelligence], [ [Insight], [ g ], [Performance Management]” f g ] BI Marketing - “Different Versions of the Truth?” Copyright © 2007 LucidEra – All rights reserved
  • 4. My Recent Favorite… “Let There Be Light” Copyright © 2007 LucidEra – All rights reserved
  • 5. I’ve Also Seen Some Category Schizophrenia “Executive Information “Ambient BI” Systems” “Operational BI” p “Decision Support” “Collective “Data Warehousing” Intelligence” “OLAP, ROLAP, HOLAP” “Predictive Intelligence” “Business Intelligence” “Intelligent Intelligent “Information Delivery” Information Delivery Information” “CPM, EPM, BPM” “BI 2.0” “Data Visualization” Data Visualization “DW 2.0” “Data Mining” … “Analytic Applications” Copyright © 2007 LucidEra – All rights reserved
  • 6. Thanks Timo! Copyright © 2007 LucidEra – All rights reserved
  • 7. Here’s How Wikipedia Handles This Problem Copyright © 2007 LucidEra – All rights reserved
  • 8. So Why The Shift to On-Demand BI? Copyright © 2007 LucidEra – All rights reserved
  • 9. 5 Drivers of On-Demand BI 5) “Date a fad, marry a trend.” 4) Because Gartner said so! 3) OLTP OLAP 2) Si Simple, simple, simple l il il 1) It just makes sense! Copyright © 2007 LucidEra – All rights reserved
  • 10. 5) “Date a Fad, Marry a Trend.” Most traditional BI vendors now have on-demand BI strategies Copyright © 2007 LucidEra – All rights reserved
  • 11. Salesforce Objective: Be the On-Demand Platform Analytics Mash-Ups Statistical Web Analytics Text Analytics Processing Budgeting and Ad-Hoc Query & Trend Segmentation Planning Analysis Data Mining/ Predictive Production Data Visualization Analysis Reporting Business Performance Business Activity GIS Mapping Management Monitoring 46 AppExchange analytic apps; 36 partners • Attend the AppExchange Analytics webinar • Read Neil Raden’s new On Demand BI whitepaper On-Demand
  • 12. Tremendous Growth in AppExchange Economy 29,000+ 29 000+ Customer Installs to Date Top Ten Disruptors of 2006 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Today Td
  • 13. 4) Because Gartner Said So! “By 2011, 25% of new business software will be delivered as SaaS” • September 26th, 2006 By 2009 40% of software will be delivered as a service • Triple Tree SaaS Update, September 2006 And I’m sure you already subscribe to Im Copyright © 2007 LucidEra – All rights reserved
  • 14. We’re Now in the Midst of SaaS 2.0 Source: Saugatuck Technology, Sandhill.com May 2006 Copyright © 2007 LucidEra – All rights reserved
  • 15. And the BI Analysts Agree “O d d computing iis the future of software, and the On-demand i hf ff dh future of BI, at least for the small-medium size business market, if not for a majority of standard enterprise reporting applications. ” Source: Wayne Eckerson, The Data Warehouse Institute 3/6/07 Copyright © 2007 LucidEra – All rights reserved
  • 16. 3) OLTP OLAP The on-demand focus has been on transactional applications • Managing sales, processing accounting transactions, providing customer service, managing your supply chain, executing marketing campaigns, managing HR, etc. Copyright © 2007 LucidEra – All rights reserved
  • 17. Still Drowning in Data with No Information History, supply and demand bode well for on-demand BI to soon follow • Insight across systems needed • Data silos on premise and “in the cloud” Copyright © 2007 LucidEra – All rights reserved
  • 18. 2) Simple, Simple, Simple “A vast population exists whose business intelligence requirements have not been met to their full potential.” Source: Worldwide BI Tools 2005 Vendor Shares, Dan Vesset, Brian McDonough, IDC June 2006. Copyright © 2007 LucidEra – All rights reserved
  • 19. On-Demand BI Can Address The Gap Most time is spent on: Business people want: • • Data integration and quality g q y Simplicity and flexibility • • Managing security and access Zero-training interface • • Architectural design Fast access to information • • Reducing costs Data driven decisions Data-driven • • Managing expectations Performance management Copyright © 2007 LucidEra – All rights reserved
  • 20. Innovation Through Simplicity I just want answers, answers not reports! Simple to set-up Simple to use p Simple to buy Copyright © 2007 LucidEra – All rights reserved
  • 21. Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
  • 22. Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
  • 23. Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
  • 24. Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
  • 25. Innovation Through Simplicity Copyright © 2007 LucidEra – All rights reserved
  • 26. Innovation Through Simplicity Accounting data CRM data Copyright © 2007 LucidEra – All rights reserved
  • 27. 1) It Just Makes Sense! We’ve talked about usability and adoption Copyright © 2007 LucidEra – All rights reserved
  • 28. Do You Have BI Skill Sets? The Good: • 18% of respondents are currently using On-Demand BI (SaaS, Hosted, or Appliance) however 31% are planning to adopt within 24 months The Bad: • 75% report the use of on-site installed BI software applications (query/reporting, analytics, dashboards, pp (q yp g, y , , scorecards, etc) The Ugly: • Over 70% are still using printed/static reporting and emailed or faxed reports; 80% report “Microsoft Excel only” as their top enabling technology. Aberdeen Group, Delivering Actionable Information to the Enterprise: Do You Have the BI Skill Sets? July 2007 Copyright © 2007 LucidEra – All rights reserved
  • 29. Customization Not Configuration Copyright © 2007 LucidEra – All rights reserved
  • 30. Did I Mention Costs? Copyright © 2007 LucidEra – All rights reserved
  • 31. The Current Solution, if you Dare… You own the system – you own the problem Connectors Integration Cleansing Storage Analysis Copyright © 2007 LucidEra – All rights reserved
  • 32. My 5 Drivers of On-Demand BI 5) “Date a fad, marry a trend.” 4) Because Gartner said so! 3) OLTP OLAP 2) Si Simple, simple, simple l il il 1) It just makes sense! Copyright © 2007 LucidEra – All rights reserved
  • 33. What are yours? Do you agree? Disagree? Are you excited? Discussion, Q , Questions, Feedback? , What else do you need to know? Contact information: • dcunningham@lucidera.com • Office: 650 931-0349 • Mobile: 408 464 4736 Ken Rudin • krudin@lucidera.com kd ld Please visit www lucidera com www.lucidera.com Copyright © 2007 LucidEra – All rights reserved