It’s Time for Something Different

   Introducing Business Visibility &
             g                   y
   Predictabili...
It’s Time for Something Different
      Who?




     What?




     Why?




Copyright © 2007 LucidEra – All rights reserved
It’s Time for Sales 2.0
   Sales in a Web 2.0 world…

    Count every “activity”
                 activity                ...
It’s Time for Analytics

                                                    “ An analytical competitor is an
            ...
It’s Time for LucidEra
    Track, analyze, and respond to business and market changes

           Focused analytic solutio...
LucidEra Analytic Solutions
“ With LucidEra, I get visibility across the CRM and accounting systems to get quick
         ...
LucidEra Sales Analysis
Track and analyze sales performance over time

    Gain i ibili
    G i visibility
    into your
 ...
Understand Your Past, Control Your Future



“ Those that fail to learn
         from history, are
        doomed to repea...
Get Answers, Not Static Reports

      What is the cost of sales and the productivity
      of the reps?

      How are de...
LucidEra Revenue Cycle Analysis
Instant insight - from opportunity to customer invoice



                               C...
Deep Analysis for Salesforce.com Customers

         Moment-in-time opportunity snapshots
         New versus repeat custo...
It’s August

      Do you really know what's working
      and what's not?
          what s

      Do you know where to fo...
Do You Know What You Don’t Know?
                                                   Is the forecast
                      ...
Can You Afford to Guess?




Copyright © 2007 LucidEra – All rights reserved
Sales 1.0 vs. Sales 2.0

 “     It's a very large leap forward in terms of ease of use and
          reporting, compared t...
It’s Time for Sales 2.0 and LucidEra

What?                                    Focused Analytic Solutions
                ...
Contact Us To Get Started Today
      Take a test drive or sign up for a trial
        •    http://www.lucidera.com/try.ph...
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LucidEra Introduction

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Recent presentation introducing LucidEra and the company's on-demand analytic applications.

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LucidEra Introduction

  1. 1. It’s Time for Something Different Introducing Business Visibility & g y Predictability On Demand Darren Cunningham, Chris Haase i i
  2. 2. It’s Time for Something Different Who? What? Why? Copyright © 2007 LucidEra – All rights reserved
  3. 3. It’s Time for Sales 2.0 Sales in a Web 2.0 world… Count every “activity” activity Measure activities that count Forecast probability p y Forecast predictability p y Pipeline volume Pipeline shape and velocity “Predictable” Predictable “Higher Volume” Higher Volume “Higher Velocity” “Higher Value” Source: Phone Works Sales Advocate, August 2007 - What is Sales 2.0? Copyright © 2007 LucidEra – All rights reserved
  4. 4. It’s Time for Analytics “ An analytical competitor is an organization that uses analytics extensively and systematically to out- think and out-execute the competition.” “ The creation of a sophisticated analytical environment has so far been the exclusive domain of the large corporation, with its vast g p , technology budget and essential pool of analytical resources. ” Copyright © 2007 LucidEra – All rights reserved
  5. 5. It’s Time for LucidEra Track, analyze, and respond to business and market changes Focused analytic solutions • Sales Analysis • Revenue Cycle Analysis Simple to set-up, use, and buy business intelligence platform “ “ L d E ' user “ L dE h transformed how L dE is at the f f LucidEra h forefront Lucid Era's LucidEra has f dh of BI market disruption. ” interface is king. ” we do analysis in our business. ” Copyright © 2007 LucidEra – All rights reserved
  6. 6. LucidEra Analytic Solutions “ With LucidEra, I get visibility across the CRM and accounting systems to get quick and easy insights that help my team achieve forecasted goals. ” Revenue Cycle Analysis Sales Analysis Focused Analytic Solutions On-Demand B i OD d Business I lli Intelligence Pl f Platform “ Intuitive interface and quick deployment time make this a must have tool for any company th t extensively uses salesforce.com.” that t i l lf Copyright © 2007 LucidEra – All rights reserved
  7. 7. LucidEra Sales Analysis Track and analyze sales performance over time Gain i ibili G i visibility into your pp pipeline and confidence in your forecast Get deep insight into customer acquisition and i iti d “our historical forecastsallowgain insight analyze LucidSnapshots will us to easily win-rate trends and into what might happen in the future. ” Copyright © 2007 LucidEra – All rights reserved
  8. 8. Understand Your Past, Control Your Future “ Those that fail to learn from history, are doomed to repeat it. ” - Winston Churchill Copyright © 2007 LucidEra – All rights reserved
  9. 9. Get Answers, Not Static Reports What is the cost of sales and the productivity of the reps? How are deals moving through the funnel? What deals are falling out of the pipeline and where? Which customers will help me make my numbers this quarter? Win Rates Commissions Velocity Productivity Quotas Competitors Forecast Pipeline p Effectiveness Copyright © 2007 LucidEra – All rights reserved
  10. 10. LucidEra Revenue Cycle Analysis Instant insight - from opportunity to customer invoice Closed Orders Shipments Pipeline Invoices Deals Booked “ We get all-in-one reporting… accounting data right alongside salesforce.com data. ” Good value, quick implementation, and immediate business value. Industries Partners Competitors Salespeople Regions Sales quotas Products Discounts Accounts Copyright © 2007 LucidEra – All rights reserved
  11. 11. Deep Analysis for Salesforce.com Customers Moment-in-time opportunity snapshots New versus repeat customer analysis Product cross-sell and up-sell analysis Beginning of q g g quarter pipeline comparison analysis pp p y Deleted transaction history analysis Pipeline analysis of customers who have not recently purchased h d Productivity of new sales versus seasoned sales reps Running sums, % of totals, top 10, etc. sums totals 10 etc “ Salesforce.com customers the on-demand modeleasily deploy LucidEra via theinitiatives. can now quickly and AppExchange ” to bring the power of to their business intelligence George Hu, CMO salesforce.com . Copyright © 2007 LucidEra – All rights reserved
  12. 12. It’s August Do you really know what's working and what's not? what s Do you know where to focus to make your annual plan? Copyright © 2007 LucidEra – All rights reserved
  13. 13. Do You Know What You Don’t Know? Is the forecast accurate? What #’s am I going To present to management? How does this quarter’s Who are our top customers? performance compare What are they buying? to last year? What is falling out of the Are we going to hit our pipeline? At what stage? target for the year? What’s the trend? Copyright © 2007 LucidEra – All rights reserved
  14. 14. Can You Afford to Guess? Copyright © 2007 LucidEra – All rights reserved
  15. 15. Sales 1.0 vs. Sales 2.0 “ It's a very large leap forward in terms of ease of use and reporting, compared to Salesforce.com. It's basically horse and buggy compared to a Toyota hybrid. ” VS. Copyright © 2007 LucidEra – All rights reserved
  16. 16. It’s Time for Sales 2.0 and LucidEra What? Focused Analytic Solutions Sales Analysis, Revenue Cycle Analysis Why? Track, Analyze, Respond Drive sales success, forecast predictability, and confidence Who? High Growth Organizations Simple to set-up, use, and buy How Do I Start? Take a 30 Day Trial Get up and running on your data in days Just Plug In Copyright © 2007 LucidEra – All rights reserved
  17. 17. Contact Us To Get Started Today Take a test drive or sign up for a trial • http://www.lucidera.com/try.php Chris Haase • chaase@lucidera com chaase@lucidera.com • 650 931-0334 Darren Cunningham • dcunningham@lucidera.com • 650 931-0349 931 0349 Copyright © 2007 LucidEra – All rights reserved

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