Marketo helps customers master the science of digital marketing with the analytics it provides customers. Internally, Marketo found itself afflicted with “Excel mania” and suffering from the side effects that come with it, including slow time to insights and hours lost on mundane but critical data prep. This quickly changed when they bet their BI strategy on Alteryx, Amazon Web Services (AWS), and Tableau.
Join us and hear from Tim Chandler, head of BI and data solutions, and learn how:
the stack is enabling more efficient analytics processes, as well as providing governance and scalability
IT and line of business (LOB) are effectively working together to uncover more insights, faster – saving time and resources in the process
an enterprise-class data architecture is driving business engagement and dashboard adoption across the entire company
Register now to learn how you can improve your analytics processes - leading to faster, deeper insights.