7 Deadly Sins ForSimple tips for a successful mobile application
1– Pretending the app is Your app doesn’t have to replicate your website. Remember where your app will be used. Create a great user experience and your logo will sit on their home screen all day.
2– Not having a deﬁnedRepeat after me:“anyone” isn’t a target.Build a relationship withyour target prior to thelaunch of your application.Don’t get too attached to yourtarget, you may have to leave itfor a better one.
3– Trying to out-featureKeep it simple. It will keep it cheap, too.Do one thing, and do it really well.Apple ships phones without instructions.Can you do the same for your app?
4– Not having a feedback Even a single contact form can save you tons of 1-star reviewsMake it easy for customers to give you feedback.Track feedback and commentson every channel.Respond to your users ASAP.
5– Not connecting withInvite them to register or collect e-mails.Keep your users updated.Give them good reasonsto come back.
6– Last minute marketingThink marketing early in the development—if notbefore you even start coding your application. Wouldn’t it be cool to have buyers waiting for you instead of you looking for them? Lead generation anyone?
7– Not shippingDon’t wait until you have all the features ready,focus on the main function.Think of your app asa living experiment.Lean startup circle.