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Design Thinking Quick Practice

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A guide for conducting quick practie workshopo of Design Thinking. This material was presented in a short workshop for elected startups in incubation program.

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Design Thinking Quick Practice

  1. 1. Design Thinking Quick Practice Afif Bimantara Founder of Agensip UI/UX Agency www.agensip.com
  2. 2. I’m Aveef I’m a passionate UI/UX Designer & Consultant who currently help some startups to bring their app into reality and expose them to the world. More about me: linkedin.com/in/aveef Trace my timeline: @aveef
  3. 3. "The more you do, the more you get experience” @ucilmacabre Langgeng Nur S.
  4. 4. Think About Product & Service Design
  5. 5. “Design is not just what it looks like and feels like. Design is how it works” 19562011 Steve Jobs
  6. 6. vs
  7. 7. vs
  8. 8. vs
  9. 9. What is Design Thinking?
  10. 10. “So many people don’t think of themselves creative, but I think that’s wrong. Everybody is creative.” David Kelley Founder of IDEO
  11. 11. Approach Iterative Process Human-Centered Understand UserCreative Problem Solving Design Thinking
  12. 12. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown CEO of IDEO
  13. 13. Element of Design Thinking
  14. 14. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Stage in Design Thinking
  15. 15. Empathize Define Ideate Prototype Test Observe and research to develop understanding of your users Unpack empathy findings, find where your users’ problem exist, create problem statement Generate range of crazy, creative, radical ideas Build real, tactile, and actionable representation for a main range of your ideas Return to your users with prototype for getting feedback
  16. 16. Practice Time
  17. 17. Stick to Timeframe!
  18. 18. Start with find a topic, our topic today: Consuming Rice
  19. 19. Empathize User Interview User Persona 4 min 16 min
  20. 20. SampleofPersona 4 min
  21. 21. 1. Experience Interview 2 session x 4 min Redesign the ‘Rice Consuming’ experience for your user. Start by gaining emphaty. 2. Dig Deeper 2 session x 4 min Ask the general experience from the start to end Last time consuming rice How they consume it What was meaningful What was dissapointing Follow up the 1st answer Dig for STORIES, THINKING, FEELINGS, and EMOTION Ask WHY often Note from your 1st interview Note from your 2nd interview
  22. 22. Define Problem Statement User Journey Map 8 min Capture Findings 4 min 3 min
  23. 23. Create the user journey map of ‘Rice Consuming’ by summerize infonmation and put them in right area. Journey Steps Horizontal axis / X. Arranging all steps through time. Vertical axis / Y. Themes for analysis. Things to Map
  24. 24. Journey Steps ThingstoMap STEP 1 STEP 2 STEP 3 Doing Thinking Feeling Pain Points What user’s doing (action) during the step What user need to do in detail about the step and action User’s frustation. Something that need better solution. 8 min
  25. 25. 1. Capture Finding 4 min Reframe the problem of ‘Rice Consuming’ after get information from empathies. 2. Define Problem Statement 3 min NEEDS & GOALS Things they are trying to do Use VERBS, catalogue of user NEEDS, goal to accomplishes, no wordsmithing INSIGHT New learnings about feelings & motivations What something you see that your users dont, unexpected nuggets — Articulate the statement from needs & insight. Find the most unexpected, meaningful, interesting, resonant. needs a way to Because / But / Surprisingly… (user name/description) (user’s need) (insight)
  26. 26. Ideate Share & Get Feedback 1 Single Solution Sketch Ideas 4 min 8 min 3 min
  27. 27. Sketch at least 8 radical ways to meet user’s needs. (write your problem statement 1st) Quantity not quality, more is better No Alphanumeric in box, must be visual This is idea generation, not evaluation Think any possible solution, be out of the box Never think how the ideas will technically be made Crazy 8 4 min Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8 Problem Statement:
  28. 28. Share your solutions and capture feedback. Feedback Notes 2 session x 4 min Idea 1 - feedback… - direction… - feelings… - etc. Idea 2 - feedback… - direction… - feelings… - etc. Idea 3 - feedback… - direction… Idea 5 - feedback… - direction… - feelings… - etc. Idea 6 - feedback… - direction… - feelings… - etc. Idea 7 - feedback… - direction… Explain each idea briefly Get feedback and get direction too, find the WHY of each idea, no matter users like it or not Think this as a probe, not as final design Have an attitude of a learnner Hear more when testing ideas Learn more about user’s feeling and worldview Fight the urge to explain and defend your ideas—see what they make of them!
  29. 29. Iterate based on feedback. Reflect and generate a new solution Sketch your new big idea 3 min Gain deeper understanding from feedback. Reflect and generate new idea in 1 single solution. Avoid alphanumeric. Add little details just if it’s necessary.
  30. 30. Prototype Build Solution Mockup 10 min
  31. 31. Make something your users can interact with Build The Prototype 10 min Build a physical product Make users can use the prototype as if it’s the real product Create a more tangible idea Bring the idea into life Make it as ‘live’ as you can, something that your partner can engage and interact with
  32. 32. Test Test & Get Feedback 10 min
  33. 33.  What worked 2,5min ? Questions 2,5min  What could be improved 2,5min ! Ideas 2,5min Share your solution and get feedback
  34. 34. You’ve just finished the process! Your idea is ready to be implemented. Or do the iteration process back in any step that you think it needs.
  35. 35. Source https://www.ideou.com/pages/design-thinking https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-it-so-popular https://www.productmanual.co/categories/design-thinking https://www.nngroup.com/articles/design-thinking/ https://www.nngroup.com/articles/empathy-mapping/ https://dschool.stanford.edu https://webdesign.tutsplus.com/id/articles/define-stage-in-design-thinking--cms-31538 https://www.youtube.com/watch?v=BQhvAPqEyLM https://www.unsplash.com
  36. 36. Pray. Act. Evaluate. Repeat. @agensip @aveef

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