Video Marketing for Small Businesses

•

2 likes•598 views

Dave Woodson

Reasons to use video marketing for small business

Technology

5 reasons to use video
• reach a broader audience

5 reasons to use video
• reach a broader audience
• help alleviate doubt in the buying process

Why businesses don’t use Video:
overwhelmed by technology
don’t know where to start
camera shy
editing
amateurish
don’t understand SEO
time consuming

Some Stats:
• over 4 billions hour of videos per month

Some Stats:
• over 4 billions hour of videos per month
• 72 hours of content is upload every minute

Some Stats:
• over 4 billions hour of videos per month
• 72 hours of content is upload every minute
• 1 billion monthly users

Some Stats:
• over 4 billions hour of videos per month
• 72 hours of content is upload every minute
• 1 billion monthly users
• 50X greater chance of being on the

Creating Relevant Content
Answer customer questions

Creating Relevant Content
Answer customer questions
Optimize your Title

Creating Relevant Content
Answer customer questions
Optimize your Description

Creating Relevant Content
Answer customer questions
Optimize your Tags

Creating Content
Scripting
•Create an outline

Creating Content
Scripting
•Create an outline
•Have a conversation

Creating Content
Scripting
•Create an outline
•Have a conversation
•Be brief

Creating Content
Scripting
•Create an outline
•Have a conversation
•Be brief
•Be visual

Creating Content
Calls-To-Action
•What to do

Creating Content
Calls-To-Action
•What to do it
•Why do it

Creating Content
Calls-To-Action
• What to do it
• Why do it
• How to do it

Implementation:
Pick the best equipment you & budget
Plan
Keep video under 2 minutes
don’t worry about editing - yet
Publish it
Share with your social network

Youtube.com/DaveWoodson
Youtube.com/BuyNWi
DaveWoodson.com
BuyNWi.net
(219)872-8000

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Video Marketing for Small Businesses

2. 5 reasons to use video

3. 5 reasons to use video • reach a broader audience

4. 5 reasons to use video • reach a broader audience • help alleviate doubt in the buying process

5. 5 reasons to use video • reach a broader audience • alleviate doubt in the buying process • create and build brand

6. 5 reasons to use video • reach a broader audience • alleviate doubt in the buying process • create and build brand • highlight your talent and/or product

7. 5 reasons to use video • reach a broader audience • alleviate doubt in the buying process • create and build brand • highlight your talent and/or product • 6X more likely convert

8. Why businesses don’t use Video: overwhelmed by technology don’t know where to start camera shy editing amateurish don’t understand SEO time consuming

9. Some Stats: • over 4 billions hour of videos per month

10. Some Stats: • over 4 billions hour of videos per month • 72 hours of content is upload every minute

11. Some Stats: • over 4 billions hour of videos per month • 72 hours of content is upload every minute • 1 billion monthly users

12. Some Stats: • over 4 billions hour of videos per month • 72 hours of content is upload every minute • 1 billion monthly users • 50X greater chance of being on the

13.

14. Why does it Matter?

15. Why does it Matter?

16. We search

17. We ignore the Ads

18. We Learn

19. How to build a brand

20. How to build a brand • Relevant

21. How to build a brand • Relevant • Valuable

22. How to build a brand • Relevant • Valuable • Consistency

23. How to build a brand • Relevant • Valuable • Consistency • Calls-To-Action

24. Creating Relevant Content

25. Creating Relevant Content Answer customer questions

26. Creating Relevant Content Answer customer questions Optimize your Title

27. Creating Relevant Content Answer customer questions Optimize your Description

28. Creating Relevant Content Answer customer questions Optimize your Tags

29. Creating Relevant Content Keywords

30. How to upload to

31.

32. Creating Content

33. Creating Content Scripting

34. Creating Content Scripting •Create an outline

35. Creating Content Scripting •Create an outline •Have a conversation

36. Creating Content Scripting •Create an outline •Have a conversation •Be brief

37. Creating Content Scripting •Create an outline •Have a conversation •Be brief •Be visual

38. Creating Content Calls-To-Action

39. Creating Content Calls-To-Action •What to do

40. Creating Content Calls-To-Action •What to do it •Why do it

41. Creating Content Calls-To-Action • What to do it • Why do it • How to do it

42. Creating Content Calls-To-Action

43. Why you should be using

44. Why you should be using

45.

46. Equipment:

47. Video Editing

48. Implementation: Pick the best equipment you & budget Plan Keep video under 2 minutes don’t worry about editing - yet Publish it Share with your social network

49. Youtube.com/DaveWoodson Youtube.com/BuyNWi DaveWoodson.com BuyNWi.net (219)872-8000

Video Marketing for Small Businesses

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