The Fuzzy Tail

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The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward …

The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward adaptability. The first draft of this presentation will be presented to employees of Critical Mass, a digital experience consultancy based out of Calgary, Canada.

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  • 1. David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com
  • 2. The Fuzzy Tail
  • 3. It’s like the Long Tail…
  • 4. Only Fuzzy
  • 5. When was the last time you met a blacksmith?
  • 6. = +
  • 7. Or needed one?
  • 8. People who did this:
  • 9. Now do this:
  • 10. So what’s your job?
  • 11. Now put on your fuzzy glasses.
  • 12. How fuzzy are you?
  • 13. not as fuzzy awfully fuzzy rigid getting fuzzy fuzzy
  • 14. This isn’t fuzzy.
  • 15. waterfall Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
  • 16. Neither is this…
  • 17. Assembly line
  • 18. Or this.
  • 19. silos
  • 20. This is.
  • 21. overlaps
  • 22. hierarchy + networks
  • 23. Fuzzy logic (and emotion)
  • 24. Are fuzzy people “right-brainers”? Wow!
  • 25. Not quite.
  • 26. Fuzzy people are “light-brainers”
  • 27. light-brain functions agile inquisitive adaptable flexible pliable Note: I am not a certified brain surgeon. This visual is conceptual only.
  • 28. How do we get fuzzier?
  • 29. Forget you were ever an expert.
  • 30. At anything.
  • 31. Unlearn.
  • 32. So you can learn again.
  • 33. Proof of fuzziness…
  • 34. The “T-shaped” individual
  • 35. From “T-shaped” to “Sun-shaped”
  • 36. Passionate individuals. Collaborative teams.
  • 37. Individuals.
  • 38. Teams.
  • 39. Let’s meet some “fuzzy people”.
  • 40. Steve Chen “engineer” Chad Hurley “designer” Jawed Karim “geek”
  • 41. Youtube is innovative Innovation is fuzzy Fuzzy ≠ perfect
  • 42. 2 Community 1 3 Distribution Universal Media Player 4 Context + Relevance
  • 43. Fuzzy work in the office:
  • 44. Core team: design lead + flash designer
  • 45. Core team: design lead + interaction designer + flash developer + project manager
  • 46. Core team: creative lead + designer + dev 1 + dev 2 + project manager + advocate
  • 47. Why should you care?
  • 48. Because we’re not in the Website business.
  • 49. W eb $4 site 00 .00
  • 50. We’re in the ideas + experience business.
  • 51. So let’s get Fuzzy
  • 52. David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com