The document discusses how organizations like the National Wildlife Federation use social media to engage with the public and protect wildlife. It outlines several strategies for social media use, including listening to audiences, sharing photos and art, offering ways to take action, and responding quickly to issues. The key message is that social media provides new opportunities to accomplish conservation goals through crowdsourcing data, fundraising, and forming partnerships.

1. Using Social Media To Protect Wildlife By: Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf National Wildlife Federation

2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…

4. Edelman Trust Barometer 2009

6. Be an Educational Resource #speciesday

7. Example: NWF on Twitter

10. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction

11. People share their wildlife sightings

12. Wildlife Watch with Twitter? Robin in Park, Maryland #NWF

15. Offer Ways to Take Action

16. Share Nature Photography and Art

17. Get Critiqued!

18. Find and Share Nature

19. It’s An Efficient Way to Donate Freedigitalphotos.net

20. “ Crowdsourcing” Data

21. Respond Quickly to Issues

22. Identify Leaders and Volunteers (Hold for NC wildlife Ning Site)

23. Communicate with Your Colleagues

24. We Combine Old and New Techniques Press Release Blog Twitter