Using Social Media to Protect Wildlife

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How can you use social media to protect wildlife?

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Using Social Media to Protect Wildlife

  1. 1. Using Social Media To Protect Wildlife By: Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf National Wildlife Federation
  2. 2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
  3. 3. Beyond the Buzzwords <ul><li>It’s a new way to do old business . </li></ul><ul><li>There’s no one way to do it. </li></ul><ul><li>It’s not just for kids . </li></ul><ul><li>Authentic is better than cool. </li></ul>
  4. 4. Edelman Trust Barometer 2009
  5. 5. How Do You Add Value? <ul><li>Listen! </li></ul><ul><li>Serve as a resource </li></ul><ul><li>Offer ways to take action </li></ul><ul><li>Share photography and art </li></ul><ul><li>Get Critiqued </li></ul><ul><li>Creative reasons to donate </li></ul><ul><li>Find nature near you </li></ul><ul><li>Collect and store data </li></ul><ul><li>Respond quickly to Issues </li></ul><ul><li>Identify leaders </li></ul><ul><li>Break down Internal Silos </li></ul>
  6. 6. Be an Educational Resource #speciesday
  7. 7. Example: NWF on Twitter
  8. 9. What Does @NWF Tweet? <ul><li>New Blog Entries </li></ul><ul><li>Random Facts </li></ul><ul><li>Breaking News </li></ul><ul><li>Program Info </li></ul><ul><li>Timely Events </li></ul><ul><li>Retweet </li></ul><ul><li>Reply to People </li></ul>
  9. 10. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
  10. 11. People share their wildlife sightings
  11. 12. Wildlife Watch with Twitter? Robin in Park, Maryland #NWF
  12. 14. Don’t Be Afraid to Have Goals <ul><li>50 unique Twitter Users </li></ul><ul><li>200 Wildlife sightings in first month </li></ul><ul><li>At least 5 tweets a day </li></ul>
  13. 15. Offer Ways to Take Action
  14. 16. Share Nature Photography and Art
  15. 17. Get Critiqued!
  16. 18. Find and Share Nature
  17. 19. It’s An Efficient Way to Donate Freedigitalphotos.net
  18. 20. “ Crowdsourcing” Data
  19. 21. Respond Quickly to Issues
  20. 22. Identify Leaders and Volunteers (Hold for NC wildlife Ning Site)
  21. 23. Communicate with Your Colleagues
  22. 24. We Combine Old and New Techniques Press Release Blog Twitter
  23. 25. <ul><li>Social media gives us a new way to engage potential donors, volunteers and activists. </li></ul><ul><li>Allows us to make unusual partnerships </li></ul><ul><li>Experiment with content and ideas when you have little to no prep time or money. </li></ul>Food for Thought…

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