Using Social Media To Protect Wildlife By: Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf National Wildlife Federation

Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…

Beyond the Buzzwords It’s a new way to do old business . There’s no one way to do it. It’s not just for kids . Authentic is better than cool.

It’s a new way to do old business .

There’s no one way to do it.

It’s not just for kids .

Authentic is better than cool.

Edelman Trust Barometer 2009

How Do You Add Value? Listen! Serve as a resource Offer ways to take action Share photography and art Get Critiqued Creative reasons to donate Find nature near you Collect and store data Respond quickly to Issues Identify leaders Break down Internal Silos

Listen!

Serve as a resource

Offer ways to take action

Share photography and art

Get Critiqued

Creative reasons to donate

Find nature near you

Collect and store data

Respond quickly to Issues

Identify leaders

Break down Internal Silos

Be an Educational Resource #speciesday

Example: NWF on Twitter

What Does @NWF Tweet? New Blog Entries Random Facts Breaking News Program Info Timely Events Retweet Reply to People

New Blog Entries

Random Facts

Breaking News

Program Info

Timely Events

Retweet

Reply to People

NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction

People share their wildlife sightings

Wildlife Watch with Twitter? Robin in Park, Maryland #NWF

Don’t Be Afraid to Have Goals 50 unique Twitter Users 200 Wildlife sightings in first month At least 5 tweets a day

50 unique Twitter Users

200 Wildlife sightings in first month

At least 5 tweets a day

Offer Ways to Take Action

Share Nature Photography and Art

Get Critiqued!

Find and Share Nature

It’s An Efficient Way to Donate Freedigitalphotos.net

“ Crowdsourcing” Data

Respond Quickly to Issues

Identify Leaders and Volunteers (Hold for NC wildlife Ning Site)

Communicate with Your Colleagues

We Combine Old and New Techniques Press Release Blog Twitter

Social media gives us a new way to engage potential donors, volunteers and activists. Allows us to make unusual partnerships Experiment with content and ideas when you have little to no prep time or money. Food for Thought…

Social media gives us a new way to engage potential donors, volunteers and activists.

Allows us to make unusual partnerships

Experiment with content and ideas when you have little to no prep time or money.