Crowdfunding and Co-Creation: How to Engage the Crowd into the Realization of the Best Projects

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Crowdsourcing Week

By Claudio Bedino, Starteed. Presented at CSW Summit Venice 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

The Crowd Company
CLAUDIO BEDINO
@claudiobedino
Crowdfunding and Co-Creation
How
to
Engage
the
Crowd
into
the
Realization
of
the
Best
Projects
#CSWVenice

FOUNDER AND MEMBER OF
SELECTED AND AWARDED
FUNDING & CO-CREATION
MAKE IT HAPPEN WITH THE CROWD

WHITE LABEL SOLUTION
+ TIME SAVING
+ COST EFFICIENCY
+ FLEXIBILITY AND SCALABILITY
+ DATA MANAGEMENT
+ OUTSOURCED TECHNOLOGY
TO EMPOWER BUSINESS WITHTHE CROWD

USING THE CROWD
AS AN INNOVATION
PARTNER

<< 48 years >>

CROWD
+ FUNDING
+ CREATION
is a way of raising finance by asking
a large number of people each for a
small amount of money.
is deﬁned as the act of involving
customers and stakeholders in the
innovation, marketing or value creation
processes

Pivot
Power
Genius

Jake Zien has made
+ 300.000 $
and Community
+ 800.000 $

USING THE CROWD
AS AN INNOVATION
PARTNER
USING THE CROWD
AS AN INNOVATION
PARTNER
WHY
CROWD-CREATION
IS THE FUTURE
FOR ALL OF US

USING THE CROWD
AS AN INNOVATION
PARTNER
NEW WAYS TO ENGAGE
WITH CROWD-CREATION

The PRODUCT
“Life Cycle”
PRE-ORDERS
CO-CREATION
NEW PRODUCT
VALIDATION
` Ã
Å !

+1600 ATTENDEES +150 BIKES SOLD
V ^ #CO-CREATION SHARING EARN DISCOUNT PRE-ORDERS
Å
75 DAYS

DESIGN
RESEARCH ENHANCE
STYLE
NAME PRICE
TAGLINE
>u
$b
J
CO-CREATION
PROCESS

REWRITE
THE RULES

THANKS!
TWITTER :
@claudio.bedino
EMAIL :
claudio.bedino@starteed.com
WEB :
www.starteed.com

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Ethan will talk about the opportunity to reward crowdsourcing participants through crypto assets/tokens that allows the possibility of performing many micro transactions, saving costs for both the business and the users. In addition, the topic of transparency coming from the blockchain sector where business are now becoming more open to have the public help with tough R&D questions that in the past would have been kept internal. The blockchain industry is in fact growing communities as their branding strategy from the start, and rely on transparency for their community to trust them. All in all, we are seeing the tools in the making to ignite crowdsourcing’s future potential within decentralized business models. Lastly, we will dive into current use case studies from crowdholding.com, on creating a crowd rewarding mechanism for both crowd intelligence and crowd marketing.

How Crypto can Monetize Crowdsourcing

How Crypto can Monetize Crowdsourcing

How Crypto can Monetize Crowdsourcing

Crowdsourcing Week

A New Report on the State of Open Innovation and What it Means For you

A New Report on the State of Open Innovation and What it Means For you

A New Report on the State of Open Innovation and What it Means For you

Crowdsourcing Week

Expert Operating System: Business On-Demand

Expert Operating System: Business On-Demand

Expert Operating System: Business On-Demand

Crowdsourcing Week

Crowdsourcing: Changing the Faces of Innovation at NASA

Crowdsourcing: Changing the Faces of Innovation at NASA

Crowdsourcing: Changing the Faces of Innovation at NASA

Crowdsourcing Week

Crowdfunding an ICO Without Getting In Trouble

Crowdfunding an ICO Without Getting In Trouble

Crowdfunding an ICO Without Getting In Trouble

Crowdsourcing Week

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Crowdsourcing à la sbv IMPROVER: the challenge of being your own client

Crowdsourcing à la sbv IMPROVER: the challenge of being your own client

Crowdsourcing à la sbv IMPROVER: the challenge of being your own client

Transforming the Global Payments Operation

Transforming the Global Payments Operation

Transforming the Global Payments Operation

Crowdsourced to Outsourced: How online platforms are shaping the future of work

Crowdsourced to Outsourced: How online platforms are shaping the future of work

Crowdsourced to Outsourced: How online platforms are shaping the future of work

Malasya's Experience in Crowd Labour and Sharing Economy

Malasya's Experience in Crowd Labour and Sharing Economy

Malasya's Experience in Crowd Labour and Sharing Economy

LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...

LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...

LM Industries: Harnessing The Power of Crowdsourced Innovation to Build the F...

Human Collective Intelligence: the future of corporate innovation

Human Collective Intelligence: the future of corporate innovation

Human Collective Intelligence: the future of corporate innovation

9 Ways to Ruin Your Open Innovation Challenge

9 Ways to Ruin Your Open Innovation Challenge

9 Ways to Ruin Your Open Innovation Challenge

Disruptive Crowdsourcing

Disruptive Crowdsourcing

Disruptive Crowdsourcing

Accelerating Hardware Development: Ideation and Engineering

Accelerating Hardware Development: Ideation and Engineering

Accelerating Hardware Development: Ideation and Engineering

Attracting and Retaining Top Partners with a Best-in-Class Payments Experience

Attracting and Retaining Top Partners with a Best-in-Class Payments Experience

Attracting and Retaining Top Partners with a Best-in-Class Payments Experience

Crowdsourcing Disaster Relief

Crowdsourcing Disaster Relief

Crowdsourcing Disaster Relief

Core + Crowd: Why (and how) crowdsourcing is about to become mainstream

Core + Crowd: Why (and how) crowdsourcing is about to become mainstream

Core + Crowd: Why (and how) crowdsourcing is about to become mainstream

Smart and Secure Cities and Communities

Smart and Secure Cities and Communities

Smart and Secure Cities and Communities

How Successful Crowdsourcing Depends on asking 'Interesting Questions'

How Successful Crowdsourcing Depends on asking 'Interesting Questions'

How Successful Crowdsourcing Depends on asking 'Interesting Questions'

Contestant Centered Design: creative approaches to designing competitions

Contestant Centered Design: creative approaches to designing competitions

Contestant Centered Design: creative approaches to designing competitions

How Crypto can Monetize Crowdsourcing

How Crypto can Monetize Crowdsourcing

How Crypto can Monetize Crowdsourcing

A New Report on the State of Open Innovation and What it Means For you

A New Report on the State of Open Innovation and What it Means For you

A New Report on the State of Open Innovation and What it Means For you

Expert Operating System: Business On-Demand

Expert Operating System: Business On-Demand

Expert Operating System: Business On-Demand

Crowdsourcing: Changing the Faces of Innovation at NASA

Crowdsourcing: Changing the Faces of Innovation at NASA

Crowdsourcing: Changing the Faces of Innovation at NASA

Crowdfunding an ICO Without Getting In Trouble

Crowdfunding an ICO Without Getting In Trouble

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Crowdfunding and Co-Creation: How to Engage the Crowd into the Realization of the Best Projects

1. The Crowd Company CLAUDIO BEDINO @claudiobedino Crowdfunding and Co-Creation How to Engage the Crowd into the Realization of the Best Projects #CSWVenice

2. FOUNDER AND MEMBER OF SELECTED AND AWARDED FUNDING & CO-CREATION MAKE IT HAPPEN WITH THE CROWD

3. WHITE LABEL SOLUTION + TIME SAVING + COST EFFICIENCY + FLEXIBILITY AND SCALABILITY + DATA MANAGEMENT + OUTSOURCED TECHNOLOGY TO EMPOWER BUSINESS WITHTHE CROWD

4.

5. USING THE CROWD AS AN INNOVATION PARTNER

6. << 48 years >>

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8. CROWD + FUNDING + CREATION is a way of raising finance by asking a large number of people each for a small amount of money. is deﬁned as the act of involving customers and stakeholders in the innovation, marketing or value creation processes

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25. Pivot Power Genius

26. Jake Zien has made + 300.000 $ and Community + 800.000 $

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29. USING THE CROWD AS AN INNOVATION PARTNER USING THE CROWD AS AN INNOVATION PARTNER WHY CROWD-CREATION IS THE FUTURE FOR ALL OF US

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35. USING THE CROWD AS AN INNOVATION PARTNER NEW WAYS TO ENGAGE WITH CROWD-CREATION

36. + Reduce market research costs + Increase emotional relationship + Ask your customers what they think + Improve and validate your product + Increase customer loyalty + Increase brand awareness Key Beneﬁts of Crowd-creation

37. The PRODUCT “Life Cycle” PRE-ORDERS CO-CREATION NEW PRODUCT VALIDATION ` Ã Å !

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39. +1600 ATTENDEES +150 BIKES SOLD V ^ #CO-CREATION SHARING EARN DISCOUNT PRE-ORDERS Å 75 DAYS

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42. DESIGN RESEARCH ENHANCE STYLE NAME PRICE TAGLINE >u $b J CO-CREATION PROCESS

43. REWRITE THE RULES

44. THANKS! TWITTER : @claudio.bedino EMAIL : claudio.bedino@starteed.com WEB : www.starteed.com