Regardless of which era or what location people are from, almost everyone is equally obsessed with looking their best. After all looking good is a crucial part of feeling good about oneself. Beauty salons have been mushrooming in the most remote parts of Hawaii to cater to the never-ceasing beauty demands of men and women alike. It is obviously a flourishing business capable of raking in excellent profits and offering business owners multiple prospects for growth and expansion.
Value Proposition canvas- Customer needs and pains
Crowdfunding
1. CROWDFUNDING: A Revolutionary New
Alternative Funding for Small Businesses
A revolutionary NEW source of fundingtosweepacrossthe internetindrovesiscrowdfunding!
Accordingto Growthink.com,$100 millionUSDwaspledgedin2011 on the site Kickstarter.comalone,
launchingover27,000 projectsat a 46% successrate.Now that's impressive!
Whenyouare startingor growinga small business,ittypicallycomesdowntolackof resourcestoraise
that much neededcapital!Fundingisaveryimportantelementtothe successof anybusinessremaining
relevantinacompetitive marketplace BusinessFunding.If you've appliedforatraditional loan; SBA
Micro Loan; UnsecuredLine of Credit;or evenaCreditCard to no avail,thenconsiderthe HOTnew
trendinfinancing...CROWDFUNDING!
What is Crowdfunding?
Crowdfundingisacuttingedge wayof raisingthe much neededmoneyrequiredbybusinessesto
sustain.A group of investorsshare theirresourcestosupportendeavorsinitiatedbyindividualsor
organizations.Manyindustriescantake advantage of crowdfunding;frompolitical campaigns;service or
productbasedbusinesses;artist;scientificresearcherstosoftware development.
3 BusinessPreparationTips for Crowdfunding
Selectthe BestPlatform: There are manycrowdfundingplatformsavailable withnew ones
formingdaily.Itisimportanttochoose the one that can bestfityourprojectfundingneeds.
Create a 'WIFM' RewardProgram: RememberthatoldWIFM(what'sinitfor me)?Well,if you
wantto have a successful campaign,you'dbettercome upwithsome juicyrewardfor
prospective investors Alternative Funding.The rewardyoucreate shouldbe basedonthe type
of campaignyouare running.Forexample,the CrescentTheaterwasforcedtoupgrade its
equipmentandas a part of theirrewardprogram, the lowestrewardofferisafree movie pass.
Designa StellarMarketing Strategy: Considermultiple waystoconnectwithpotential investors.
The keyis creatinga diverse marketingcampaign.A favorite bymanyandGoogle as well are
videos!Youcan alsoadd a slide presentation,apodcastand a simple writtenmessage.
3 ways that Crowdfundingcan helpyou:
Independence fromBankingInstitutions
Banksare sittingontheircash and aren'tlendingtostart upor small businessesthatneedcapital.Ata
recentlecture atGeorge WashingtonUniversity,Federal ReserveChairmanBenBernankeinnocuously
remarkedthatlately"small businesseshave...founditdifficulttogetcredit Alternative FundingGroup."
Most bankshave highunreachable expectationsalongwithadauntingprocess.Indeedcrowdfunding
offersa more realisticapproachtofunding.
2. Free Publicity
An opportunitytopubliclyraise fundsforyourbusinessideaorexistingcompanytoa gazillionsof
potential investorsbywayof the internetisastounding!Manyentrepreneursyearnforachance to
receive the type of publicitycrowdfundingoffers.If well handled,the publicitycangreatlycatapultyour
businesstoimmensesuccess.
Validation
Validationof yourbusinessideaisimportant.Toknow thatthere are people globallywhobelieve inyour
conceptis empowering.Peoplewill generallyinvestinopportunitiesthatare viable.Soevery
contributionyoureceivefrompeoplesimplymeansthattheybelieve inthe validityof it!
3 Top Crowdfunding
Kickstarter.com:fundingplatformforcreative projectssuchasfilms,games,andmusictoart,
design,andtechnology.Kickstarterisfull of ambitious,innovative,andimaginativeprojectsthat
are broughtto life throughthe directsupportof others.
Indiegogo.com:aninternationalcrowdfundingsite whereanyone canraise moneyforfilm,
music,art, charity,small businesses,gaming,theater,andmore
RocketHub.com:Fundraisingplatformraisesfundsandawarenessforprojectsprimarilyin
fashion,music,theatre,writing,andphotography.
In conclusion,businessescangaina lotby embracingthe benefitsof crowdfunding.Itisa very
unique wayof raisingfundsforbusinessesandcangreatlyimpactpositivelyonthe successof a
startupmakingthemmore vibrantand competitive.