3. Add a bio, a link, upload a pic and customise your page
You can’t expect people to follow you unless you tell them who you are and what you are talking about. There’s just enough room for a short description in your Twitter Bio so use it; explain what you’re doing or, if you’re representing an organisation or campaign, use it to describe your activities. You can also put some more text onto the background image if you really need the space or want to brand it.
4. Create a voice for your organisation that is relevant.
Perhaps you want to inspire debate by asking pertinent, open-ended questions or maybe you want to inform about issues. It’s up to you which tone of voice you use but avoid going into rants or being rude. A rough rule of thumb is: If you wouldn’t say it to your other-half’s mum, don’t say it on Twitter.
There are techniques to build loads of followers quickly but you really want quality not quantity. Having 50,000 people who aren’t listening to you is not as valuable as 100 advocates who will evangelise your cause.
Post often with relevant and interesting messages, respond and engage with friends/followers and you’ll grow a stronger following.
If you post interesting stuff, people will want to talk to you about it. Twitter is two-way communication so don’t be surprised when people want to talk to you or ask questions. If you have a large following you won’t be able to keep up, but that’s OK as long as you explain that occasionally, especially when you notice the 100 messages you haven’t responded to.
It’s not a pleasant experience but, every once in a while, check your profile page. There you can see all the tweets you’ve posted and can get an idea of just how funny, interesting or informative you have been. You may be surprised but you can assess, adjust and improve accordingly.
The easier you make it for yourself, the more likely you will post messages more often. There are tons of tools for Twitter which mean you don;t have to to the website everytime. TweetDeck is one of the most popular desktop tools and there are apps for iPhone and Blackberry amongst others.
As a charity / NGO, the chances are that your followers are actually interested in what you have to say. They really want to hear from you, especially if they’re a donor.
It’s quite common for people to post the latest blog article or retweet (forward) an interesting titbit and there’s nothing wrong with that but if that’s ALL you’re doing, then you’re not adding any value to your followers and they’ll stop paying attention.
You’ll often see words like #FollowFriday #Tipoftheday #impactdirect #SocialMedia They are known as hashTags and you include one in your tweet to make it easier for others to follow that topic (try searching for one of the above hashTags on Twitter). They’re also used for fun and games and all kinds of stuff so look around and you’ll soon pick it up.