Social media for GP trainers
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1. The document discusses social media and its relevance to medicine. It provides examples of different social media platforms like Twitter and explains some of the basic terminology used on Twitter. 2. Several reasons for why medical professionals should use social media are given, including engaging with patients and sharing research and educational material. Concerns about confidentiality are also addressed. 3. The conclusion argues that social media is not just about superficial messages but can be used to disseminate high-quality information to a wide audience when used by passionate individuals.
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Social media for GP trainers
- 1. Click to add title Click to add sub-title
- 2. Twitter is an example of 12/4/2013 le ar n E ik i 0% W 0% in g 0% M icr ob lo g 0% Bl og A.Blog B.Microblog C.E learning D.Wiki
- 3. When was the first email sent? 12/4/2013 0% 20 01 0% 19 91 0% 19 81 0% 19 71 A.1971 B.1981 C.1991 D.2001
- 5. Social Media is powerful and highly relevant to real life and medicine 12/4/2013 0% 0% 0% 0% 0% 0% So Ag m re ew e ha tA gr ee So Ne m ut ew ra ha l tD isa gr ee Di sa St gr ro ee ng ly Di sa gr ee Ag re e 0% St ro ng ly A. Strongly Agree B. Agree C. Somewhat Agree D.Neutral E. Somewhat Disagree F. Disagree G.Strongly Disagree
- 6. Social media is an excellent use of time A. Strongly Agree B. Agree C. Somewhat Agree D. Neutral E. Somewhat Disagree F. Disagree G. Strongly Disagree 12/4/2013 0% 0% 0% 0% 0% 0% So Ag m re ew e ha tA gr ee So Ne m ut ew ra ha l tD isa gr ee Di sa St gr ro ee ng ly Di sa gr ee St ro ng ly Ag re e 0%
- 7. Have you ever “AUTO-SURFED” (ie “GOOGLED”) yourself? A.YES B.NO 12/4/2013 0% NO YE S 0%
- 8. When do use you Social Media? A.At work B.At Home C.Never 12/4/2013 0% Ne ve r 0% At Ho m e At w or k 0%
- 10. Who has the most twitter followers? 12/4/2013 0% Go ld Be n Ch ris tia n y Je ss Hu en ac re 0% nt 0% re m Je ar e Ge ra rd a 0% Cl 1. Clare Gerada 2. Jeremy Hunt 3. Christian Jessen 4. Ben Goldacre
- 11. What social media do you use? 12/4/2013 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% no ne Tw it t er Fa ce b W ook ha ts Go Ap p og le pl us Lin ke dI n Pi nt er e W or st dp re ss Bl og ge Do cto r rs ne t A.none B.Twitter C.Facebook D.WhatsApp E.Google plus F.Linked In G.Pinterest H.Wordpress I. Blogger J. Doctors net
- 12. 12/4/2013 ic s lit Po Fa m ily /C ele br ity Re lig ion Go ss ip ss ion al Ho bb ies Ph ot os Pr of e no th i A.Nothing B.Professional C.Hobbies D.Photos E.Family F.Gossip/ Celebrity G.Religion H.Politics ng What would you share on social media?
- 13. 12/4/2013 co lle ag ue s Em plo ye rs Pa t ie nt s Po lit ic i an s Jo ur na lis ts Fa m ily ds Fr ien No on e Who would you share with on social media? A.No one B.Friends C.Family D.Colleagues E.Employers F.Patients G.Politicians H.Journalists
- 14. 12/4/2013 riv ol ou s or to f wo rth y lit y en tia id co nf La ck of tim e it Is Co nc er ns ab ou t Te ch no ph A.Technophobia B.Concerns about confidentiality C.Lack of time D.Is it worthy or to frivolous ob ia What are barriers to using social media?
- 15. Why should you use social media? • Engage patients, researchers, clinicians and consumers by creating dialogue and debate • Increase dissemination of your educational message and research results immediately • Restriction of messages to 140 characters forces brevity • Free to use, available to everybody • Network is horizontal and allows networking Mutual support & Sharing ideas w/ opinion leaders • Health promotion 12/4/2013
- 16. 10 reasons anyone interested in medical education should use Social Media by Anne Marie Cunningham 12/4/2013
- 17. Maslow’s Hierarchy of Needs NEED SELFACTUALIZATION ESTEEM NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS SAFETY NEEDS PHYSIOLOGICAL OR SURVIVAL NEEDS
- 20. What is twitter? • • Twitter is a micro-blogging tool and a social media platform that allows users to Tweet (or message) 140 characters or less. You can tweet about anything ... • from how busy the morning commute is to • advertising your business or discussing professional issues. The Blog That Peter Wrote • pme2013.blogspot.co.uk/2011/12/conceptualisingtwitter.html • pme2013.blogspot.co.uk/2011/08/how-to-use-twitter.html 12/4/2013
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- 22. Twitter jargon buster Timeline: the first screen you see, which displays the tweets of all those you follow. Don‟t try to read them all! @: to mention someone in a Tweet, which ensures they will be able to read it whether or not they follow you. (if your Tweet begins with a @mention, it will by default only be seen by that person and those that follow both of you) #: hashtag – by preceding any word with the „#‟ symbol this term can then be „followed‟ or „searched for‟, which enables other users to identify tweets around a particular topic of interest - also commonly used as an aside #joke 12/4/2013
- 23. Twitter jargon buster RT: “ReTweet” - a message that you share with your followers without alteration. MT: “Modified Tweet” - a message that you retweet with small changes HT: “Heard Through” or “Hat Tip” – a quote from outside Twitter DM: Direct Message, a private message sent between two people who follow each other on Twitter and not viewable to others. (to send a direct message, the other person needs to be following you) 12/4/2013
- 24. Twitter jargon buster • *explains as if on stage* • Follow Friday #ff • THIS! >> • Favouriting • Block/report spam • Protected accounts 12/4/2013
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- 31. Opposition to the NHS Health Bill 12/4/2013
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- 34. Twitter: it is worth the effort – Clare Helm • To all those who have said to me in recent times: “I can‟t join Twitter, I don‟t have time” or “I‟m too nervous to tweet as I might say the wrong thing” all I would say is this: • It is absolutely worth the effort, you get out what you put in, you don‟t have to tweet about absolutely everything but the more you get involved, the more connections you will make. • Someone once said to me, as long as you only tweet things which you would say to your boss and your parents you are probably fairly safe. People do like you to have opinions on Twitter but if you prefer to just “lurk” that is ok too, you will still learn. 12/4/2013
- 35. Conclusion Twitter is not just a superficial collection of 140 character messages, stuffed with celebrity spats and thus entirely irrelevant to real life and medicine Social media is driven by people who are passionate about the information they disseminate and share Living network that is constantly adapting and changing Engage the patient, the media, the researchers, the clinicians, trainees, students, the consumers and politicians Platform to disseminate high-quality educational material and research worldwide 12/4/2013
- 36. Possible takeways • • • • • • LinkedIn profile Tiko‟s GP Group Personal twitter account Healthcare in the UK Google Plus community Blog Surgery twitter account 12/4/2013
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Editor's Notes
- Susan Greenfield Storify http://storify.com/DrJohnCosgrove/baroness-susan-greenfield-at-rcgpac-2012
- ... Or is it all about what you had for breakfast?
- Anne Twist, who at 65 beats Jon Snow and Richard Branson, is One Direction star Harry Styles’ mother.The full list is as follows:Rank, Name, Twitter name, UK π score, followers, job description, category1 Liam Payne, @real_liam_payne, π score 98, 12.3m, One Direction member, music2 Harry Styles, @Harry_Styles, π score 98, 15.4m, One Direction member, music3 Niall Horan, @NiallOfficial, π score 98, 13.4m, One Direction member, music4 Louis Tomlinson, @Louis_Tomlinson, π score 98, 12.2m, One Direction member, music5 Zayn Malik, @zaynmalik, π score 97, 9.9m, One Direction member, music61 Ben Goldacre, @bengoldacre, π score 94, 0.3m, science writer and journalist, science75 Dr Christian Jessen, @DoctorChristian, π score 94, 0.3m, doctor and TV presenter, entertainmentClare gerarda 21.7kJeremy hunt 49.8k
- 1. To connectTo develop a network with other researchers, educators and practitioners.2. To engageMeaningful engagement with those whose voices you might not usually hear- students, junior doctors and patients, or the wider public.3. To informI'll use as an example the hashtag of this conference #asme2012. In the past few days more than 1000 tweets have been made by more than 100 participants and reached thousands of people who are mainly not at this conference. But what does that mean? Well, it means that ASME has a higher profile in the global education community. If your mission is to spread the word, then you should be using Twitter.4. To reflectFourth, is to reflect. To illustrate this I've chosen a tweet by a doctor in the US raising the topic of the fall in empathy levels of medical students during the medical course. It’s something that we often hear discussed at conferences. I decided to share, or retweet his thoughts, and to ask our UK medical students what their experience was of this phenomenon. I don't have time to show you all the responses (storified here) , but believe me that there was a rich discussion on what was wrong and what we might do better. So if you want to consider how you could make your practice better you could be helped by being on Twitter.5. To shareTo share things that are important and meaningful to you. To do this best you need a space where you can write more than 140 characters and I would recommend that to get the most out of Twitter you also start a blog. But don't worry if you want to just stick to Twitter for now. In Twitter you can easily share links to content that is online; be that a research paper, or a blog post about your research or someone else's research or just a story that you think needs to be told. But remember you have no editor here. You have to be your own self-censor, but it doesn't matter if you make the odd mistake. Don’t let this fear stop you saying anything at all. The community is forgiving.6. To be challenged But sixth, when you share your thoughts and ideas don't expect everyone to agree with you. Sometimes it is said that people online talk to those who are just like themselves. It can seem as if we are indeed sheep, so much that I have added to my twitter biography that I am determined NOT to be one of the sheep. Near the end of ASME 2011, Professor Trudie Roberts even warned against the ‘filter bubble’. But just as here at this conference we are prepared to defend our point of view, be prepared to be challenged about what you think online. This is a good thing. Don't be surprised if it happens. Enjoy and relish it.7. To be supported But also expect support from your colleagues. My seventh point is illustrated by the development of a list of women healthcare academics by Prof Trisha Greenhalgh. She is someone who I really hoped would join Twitter after she attended AMEE last year, and then she did. If you want to see how a productive academic can get a lot out of Twitter then follow her. This list was started because we were aware that often women are less visible online. It started as a list of 50 but very quickly rose to more than 100 and is still growing. 8. To leadTrisha Greenhalgh was exhibiting leadership and if you are interested in leading your community you should be on Twitter. This is my colleague Natalie Lafferty from Dundee who many of you might know. Last year we held a series of discussions on Thursday nights called #meded chat. We picked the topic in discussion with our community and supported the chats with blog posts which helped pull together the learning. One week we discussed how students and trainees felt about the use of the portfolios to assess competency. We knew that this could be an explosive topic and it was. In advance of the discussion 25 people commented on a blog post with detailed descriptions of their own experience of the use of portolios. Many more participated in the chat. A year later a junior doctor has started a blogNHSeportfolio revolution which is bringing the voices of trainees directly to the AoRMC. If you are involved or want to be involved in the development of policy and you want to connect with your community then one way that you can lead is by being on Twitter.9. To learnGetting near the end, my 9th point is that you will learn. When you have worked at developing a network, you will have the benefit of other people curating the best of comment, news and research and directing it towards you. Priceless! 10. To inspireAnd lastly, you can inspire others. Do you know this amazingly busy, and productive man?
- Twitter is a fresher’s/careers fair (trade show?). Tweets are leaflets handed out by users at each of their stands
- Treat Twitter like a virtual pubHashtag: conferences, TV shows
- Please don’t worry too much about this, it takes some time to build up a network of people to follow, If you follow someone, it is not seen as an endorsement. Many politicians will follow their opposite numbers, for instance. And it is not a permanent decision. If you have chosen to follow someone and you decide you’re not interested in what they’re saying, or their language offends you, please just unfollow them.It’s not worth being around people who upset you in real life- don’t put up with it online, either!When people see what you Tweet they may want to find out more about you or hear from you regularly, so they will “Follow” you. In the same way, this doesn’t mean they agree with you, or like you, or want to get to know you offline. Please don’t imagine that numbers of followers is a popularity contest- it’s not. There are some famously unpopular politicians with lots of followers. It is simply that they want to hear more from you.