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This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
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This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
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Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
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This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
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This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
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Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
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How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
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I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018. Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years. It’s eerily accurate and still incredibly applicable to the modern problems brands face.
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
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You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
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For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
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I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018. Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years. It’s eerily accurate and still incredibly applicable to the modern problems brands face.
Stephen King, JWT Planning Guide, March 1974
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After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
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Go Big on Community Management!
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IoT Analytics Company Presentation May 2024
IoTAnalytics
ScyllaDB has the potential to deliver impressive performance and scalability. The better you understand how it works, the more you can squeeze out of it. But before you squeeze, make sure you know what to monitor! Watch our experienced Postgres developer work through monitoring and performance strategies that help him understand what mistakes he’s made moving to NoSQL. And learn with him as our database performance expert offers friendly guidance on how to use monitoring and performance tuning to get his sample Rust application on the right track. This webinar focuses on using monitoring and performance tuning to discover and correct mistakes that commonly occur when developers move from SQL to NoSQL. For example: - Common issues getting up and running with the monitoring stack - Using the CQL optimizations dashboard - Common issues causing high latency in a node - Common issues causing replica imbalance - What a healthy system looks like in terms of memory - Key metrics to keep an eye on This isn’t “Death-by-Powerpoint.” We’ll walk through problems encountered while migrating a real application from Postgres to ScyllaDB – and try to fix them live as well.
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
ScyllaDB
This talk offers actionable insights at an executive level for enhancing productivity and refining your portfolio management approach to propel your organization to greater heights. Key Points Covered: 1. Experience Transformation: - The core challenge remains consistent across organizations: converting budget into user-centric designs. - Strategies for deploying design resources effectively in both startups and large enterprises. 2. Strategic Frameworks: - Introduction to the "Ziggurat of Impact" model, detailing layers from basic system interactions to comprehensive customer experiences. - Practical insights on creating frameworks that scale with organizational complexity. 3. Organizational Impact: - Real-world examples of navigating design in large settings, focusing on the synthesis of consumer products and customer experiences. - Emphasis on the importance of designing systems that directly influence customer interactions. 4. Design Execution: - Detailed walkthrough of organizational layers affecting design execution, from touchpoints and customer activities to shared capabilities. - How to ensure design influences both the micro and macro aspects of customer interactions. 5. Measurement and Adaptation: - Techniques for measuring the impact of design decisions and adapting strategies based on data-driven insights. - The critical role of continuous improvement and feedback in refining customer experiences.
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
PLAI is the Italian Accelerator igniting the growth of innovative Startups and nurturing a community of talents in the Generative AI field.
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
Stefano
що таке продакт менеджмент? про професію і карєру продактів для світчерів та початківців.
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
Mark Opanasiuk
FIDO Taipei Workshop: Securing the Edge with FDO
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
FIDO Alliance
New customer? New industry? New cloud? New team? A lot to handle! How to ensure the success of the project? Start it well! I've created the 3 areas of focus at the beginning of the project that helped me in multiple roles (BA, PO, and Consultant). Learn from real-world experiences and discover how these insights can empower you to deliver unparalleled value to your customers right from the project's start.
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
CzechDreamin
Syngulon’s technology expands the capacity for selection of microorganisms. The ability to select individual microbes with a behavior of interest is essential, whether for simple cloning at the bench, or for industry-scale production. Synthetic biology uses the concept of “bioengineering” to improve or modify existing genetic systems to create microbes with desired behaviors, and Syngulon uses this approach to develop its selection technologies. This selection technology is based on bacteriocins, ribosomally-produced peptides naturally made by most bacteria to kill competitive microbial species. These bacteriocins can have a limited or wide target range against other microbial species. This technology offers advantageous over antibiotic selection for several reasons: it avoids the use of antibiotics in the first place, helping to reduce the spread of antibiotic resistant microbes. The technology also increases product yield; as bacteriocins are generally smaller peptides, they do not impose a heavy metabolic burden on the producing cell. They can have a wide target specificity, helping to avoid genetic drift. Finally, our system is 100% plasmid-based (e.g. without chromosomal mutations), making it applicable for use in any E. coli strains.
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
Syngulon
FIDO Taipei Workshop: Securing the Edge with FDO
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
FIDO Alliance
When you think of a highly secure meeting environment, do you instantly think 'Microsoft Teams'!? Or do you think about some unknown application, troublesome UI and daunting login process...? If you think the latter - let's change that! In this session Femke will show you how using Teams Premium features can create secure, but also good looking meetings! PRETTY. Make sure your company's brand is represented before, during and after the meeting with Customization policies in place. SECURE. Lets utilize Meeting templates and Sensitivity Labels to protect your meeting and data to prevent sensitive information from being leaked. After this session, you will have a clear understanding of the capabilities of Teams Premium features and how to set up the perfect meeting that suits your organizational requirements!
ECS 2024 Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
Femke de Vroome
Discover the top Symfony development companies that excel in creating robust and scalable web applications. Our latest blog highlights the best firms specializing in Symfony, known for their expertise in delivering high-performance solutions. Whether you’re looking to start a new project or enhance an existing one, these companies offer the skills and experience needed to bring your vision to life. Read more to find your perfect Symfony development partner.
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024
TopCSSGallery
How WebAssembly can be used to optimize and accelerate Large Language Models Inference in the Cloud.
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
Samy Fodil
TEST BANK For, Information Technology Project Management 9th Edition Kathy Schwalbe.pdf TEST BANK For, Information Technology Project Management 9th Edition Kathy Schwalbe.pdf TEST BANK For, Information Technology Project Management 9th Edition Kathy Schwalbe.pdf
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
marcuskenyatta275
A talk given by Julian Hyde at the San Francisco Distributed Systems Meetup on May 22, 2024.
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Julian Hyde
Automation is transforming industries by streamlining operations and reducing costs. However, the success of automated systems hinges not only on their functionality but also on the user experience (UX). This talk, "The UX of Automated Processes," delves into the intricate relationship between automation and UX, providing a comprehensive guide to designing intuitive and effective automated systems. Key Topics Covered: 1. Introduction to Automated UX: * Understanding the importance of UX in automated systems * Real-world example: Robotic beer dispensers at a music festival 2. Step-by-Step Process for Enhancing Automated UX: * Step 0: Identifying main workflows and happy paths * Step 1: Conducting contextual inquiries to understand current user practices and edge cases * Step 2: Prioritizing issues and solutions through collaborative ideation sessions * Step 3: Prototyping and usability testing for both software and hardware 3. Prototyping and Testing: * Methods for simulating automated processes * Importance of user feedback in refining automated systems 4. Designing for Support Users: * Crafting the experience for support personnel who manage edge cases * Ensuring effective communication and issue prioritization for support users
The UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, Ocado
UXDXConf
Unlock the mysteries of successful Salesforce interviews in this insightful session hosted by Hugo Rosario (Salesforce Customer), a seasoned hiring manager that leads the Salesforce Department of multinational company with over 100 interviews under their belt. Step into the manager's chair and gain exclusive behind-the-scenes insights into what makes a Salesforce consultant stand out during the interview process. From deciphering the unspoken cues to mastering key strategies, we'll explore the intricacies of the interview process and provide practical tips for consultants looking to not only pass interviews but also thrive in their roles. Whether you're a seasoned professional or just starting your Salesforce journey, this session is your backstage pass to the secrets that hiring managers wish you knew.
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
CzechDreamin
This presentation focuses on the challenges and strategies of connecting problem definitions within product development. Key Points Covered: - Kayak's mission since its inception in 2004 to simplify travel by enabling easy comparisons of flights through technological solutions. - Discussion of the complexities within the travel industry, including the high expectations for personalized user experiences and the various stakeholder influences. - Emphasis on the necessity of maintaining agility and innovation within a mature company through continuous reassessment of processes. - An explanation of the importance of disciplined problem definition to prevent project failures and team inefficiencies. - Introduction of strategies for effective communication across teams to ensure alignment and comprehension at all levels of project development. - Exploration of various problem-solving methodologies, including how to handle conflicts within team settings regarding problem definitions and project directions.
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
UXDXConf
How to differentiate Sales Cloud and CPQ on first glance might be tricky if you do not know where to look and what to look at. You will know :-) Managing the sales process within Salesforce is a common use case that can be managed with standart Sales Cloud. If you want to do entire quoting process you will find out Salesforce CPQ solution exists. What is then the difference if both can handle selling products? You will see comparison of 10 different features, which Sales Cloud and Salesforce CPQ handle differently. Simple question you will always remember if you should consider using Salesforce CPQ will be a cherry on top.
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
CzechDreamin
FIDO Taipei Workshop: Securing the Edge with FDO
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
FIDO Alliance
FIDO Taipei Workshop: Securing the Edge with FDO
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
FIDO Alliance
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IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
ECS 2024 Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
The UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, Ocado
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
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