A conference finally let me share my secrets of twitter success. Just last week I hit 80,000 followers on Twitter - here is why social media (not just witter but Facebook, Pinteresst and more) are important and some of my secrets of success on social media. Hope this helps educators and anyone who wants to share.

1. Tweet
Success
@coolcatteacher
Slides and Links will be posted at
www.coolcatteacher.com/JRNC
Check out my new book Reinventing Writing and
Flattening Classrooms, Engaging Minds

2. Super Selfie Moment
Celebrate the joy by taking a selfie with a friend or
random stranger
Upload it to your favorite social media and tag it
#JRNC

3. Fantastic Tools for Schools
50+ ways to rock!
Vicki Davis, Teacher
Slides and Links will be posted at
www.coolcatteacher.com/JRNC

4. yearsTo get to 50 million subscribers

5. yearsTo get to 50 million subscribers

6. yearsTo get to 50 million subscribers

9. yearsTo get to 50 million subscribers

10. daysTo get to 50 million subscribers

11. daysTo get to 50 million subscribers

12. M arketing
A rts
R ecreation
E ntertainment

13. Modern Marketing Mix
•Traditional
•Digital
•Social

16. Email Open Rates
•2002: 37.3%
•2005 26%
•2011 17%

17. Banner Click Through Rates
•Mid 90’s 3%
•2000’s .5%
•2010 .1%

18. “Email, banner, and search
engine results are going
down except for those who
have a social component”
Gary Vaynerchuk
@garvyvee

19. Mass MediaFROM
The Age of
Social MediaTO
The Age of

20. Marketing-Induced Consumer-to-Consumer
Word of Mouth Generates more than
X
The Sales of Paid Advertising

21. Customers Referred by
Other Customers have a
%
Higher Retention Rate

22. %
Of people choose to engage with brands
because they want to join
the community of brand fans

23. %
Of Millennials feel it is their responsibility
to help friends and family make
SMART PURCHASE DECISIONS

24. %
The percentage of a population holding an
unshakable belief to convince
the rest of the population to
ADOPT THE SAME BELIEF.

25. Brand Advocates are
%
More likely to be seen as a GOOD SOURCE
of information by people around them

26. A WORD-OF-MOUTH
recommendation is
the Primary factor behind
20-50%
Of all Purchasing Decisions

27. Social MediaYOU
May not be on
ChildrenBUT
Your
ARE

28. Social MediaYOU
May not be on
CustomersBUT
Your
ARE

29. Social MediaYOU
May not be on
MembersBUT
Your
ARE

30. Social MediaYOU
May not be on
BuyersBUT
Your
ARE

31. • Business
• Your Industry
• The Causes You Love

33. M arketing
A rts
R ecreation
E ntertainment

34. Examine our
“to be” list
before
we make our
“to do” list

37. My secret to Tweet Success
•Helpful
•Humorous
•Inspiring
•Entertaining
•Improve people’s lives
•Learn & ask questions

38. Man from Bangladesh on my plane
“This is your last generation of
prosperity because none of you want
to work. My friends and I are coming
here and taking all your jobs. Enjoy
your life.”

39. Facts for your future
Georgetown University Center on Education and the Workforce, December 2009
32
10 11 10
40
34 30 28
19
17
17
12
8
10 12
9
19 21 23
7 10 11 10
0%
20%
40%
60%
80%
100%
There Is Growing Demand For An Increasingly Educated Workforce
Workforce job requirements, by education level
1973 1992 2007 2018
Graduate
degree
Some
college
HS
diploma
HS
dropouts
Associate’s
degree
Bachelor’s
degree

42. Every child in the UK age 5 and up
will be taught to program
every year starting in 2014

43. • 90% of US Schools have No Computer
Science Courses offered
• We will have a 1.4 million Computer
science jobs in the next 10 years with only
400,000 qualified candidates
code.org

45. INNOVATE
OR
depreciate

47. Work smarter
•Twitter
•Buffer app
•Hootsuite
•Facebook
•Scheduler

48. Let’s Talk
workflow
•Twitter
•Buffer app
•Hootsuite
•Facebook
•Canva
A behind the scenes tour of how I tweet and share.

49. Are we shoveling coal on the
Titanic?

50. Students have a voice

51. Key New & Emerging Social Networks
•Facebook
•Twitter
•Linked In
•Pinterest
•Google Plus
•Vine
•Instagram
•Snapchat

52. Photo by cazphoto.co.uk - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/57821189@N00 Created with Haiku Deck

53. Photo by Sri Lankan Photos - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/30595068@N06 Created with Haiku Deck

54. Photo by Marco Leone [Deepboy] - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/14683377@N02 Created with Haiku Deck

55. Photo by brizzle born and bred - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/20654194@N07 Created with Haiku Deck

56. Photo by WanderingtheWorld (www.LostManProject.com) - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/44028103@N07Created with Haiku Deck

57. Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/46527925@N04 Created with Haiku Deck

58. Photo by fensterbme - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/88543347@N00 Created with Haiku Deck

59. Photo by IntelFreePress - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/54450095@N05 Created with Haiku Deck

60. Photo by Vironevaeh - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/14549450@N03 Created with Haiku Deck

61. Photo by Luis Hernandez - D2k6.es - Creative Commons Attribution License http://www.flickr.com/photos/25062265@N06 Created with Haiku Deck

62. Photo by zzkt - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/52731283@N06 Created with Haiku Deck

63. Photo by avlxyz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/10559879@N00 Created with Haiku Deck

64. Photo by Werner Kunz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/35375520@N07 Created with Haiku Deck

65. Photo by JD Hancock - Creative Commons Attribution License http://www.flickr.com/photos/83346641@N00 Created with Haiku Deck

66. Photo by zilverbat. - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/25228175@N08 Created with Haiku Deck

67. Photo by DeusXFlorida (2,006,995 views) - thanks guys! - Creative Commons Attribution License http://www.flickr.com/photos/8363028@N08 Created with Haiku Deck

68. Photo by daynoir - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/30129307@N00 Created with Haiku Deck

69. Photo by THX0477 - Creative Commons Attribution License http://www.flickr.com/photos/59195512@N00 Created with Haiku Deck

70. Photo by mikecogh - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/89165847@N00 Created with Haiku Deck

71. Photo by jasohill - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/14665421@N00 Created with Haiku Deck

72. Photo by lj16 - Creative Commons Attribution License http://www.flickr.com/photos/20493032@N04 Created with Haiku Deck

73. Photo by timewithyouistimewellspent - Creative Commons Attribution License http://www.flickr.com/photos/31768140@N03 Created with Haiku Deck

74. Photo by nickwheeleroz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/7762644@N04 Created with Haiku Deck

75. Photo by david.nikonvscanon - Creative Commons Attribution License http://www.flickr.com/photos/12568962@N00 Created with Haiku Deck

76. Photo by @Doug88888 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29468339@N02 Created with Haiku Deck

77. Photo by Bruno. C. - Creative Commons Attribution License http://www.flickr.com/photos/8955287@N03 Created with Haiku Deck

80. Do something today that your
future self will thank you for.

81. You are all influencers…

82. Tweet
Success
@coolcatteacher
Slides and Links will be posted at
www.coolcatteacher.com/JRNC
Check out my new book Reinventing Writing and
Flattening Classrooms, Engaging Minds