2. Objectives
Discuss how changes in the structure and
technology of agriculture in the twenty-first
century will affect the next generation of farm
and ranch managers
Identify the management skills that future
farmers and ranchers will need to respond to
these changes
3. Decision Making
Manager
– Makes decisions
– Using economic principles, record summaries,
investment analysis, financial statements, etc..
Decisions:
– Input and output levels
– When and how to acquire resources
– Analyze risk and returns from new technology,
adjusting farm size, changing enterprises
4. 21st Century Manager
Technology
Management information
systems
– Aided by electronic
innovations
More competition with
Non-Ag Businesses for
land , labor, and capital
NO3-N Pre-Season Residual Map resources
from 0 to 12 Inches of Soil Depth
5. Structure of Farms & Ranches
# Farms decreasing
Average farm size increasing
Why???
Labor saving technology
Employment opportunity off-farm
Cost of labor increasing faster than cost of capital
Desire for higher standard of living (off-farm income)
Cost of new technology requires spreading cost over
more production
Also fixed costs to learn new skills in
production, marketing, and finance
7. Trends
Farm sizes will
continue to increase
Sophisticated
management skills
Centralized production
(poultry industry)
Management
segregated into more
layers
– More specialized
8. Information Age
Decision making tools and
budgeting tools underused
in the past because data was
hard to get or to complicated
to analyze
GPS in crop production
Miniature electronic sensors
(Animals)
Portable computers
– Increase speed,
accuracy, and availability
of information sharing
9. Financial Management
Sources of farm credit more vertically
integrated
– Increased competition with non-
farm sector
– require detailed documentation of
financial performance and credit
needs
– Conformity to generally accepted
accounting principles (GAAP)
– Cash accounting will not always
be acceptable
– Audits
– Controlling assets more important
than owning them
11. Human Resources
Team of employees
Need to offer wages,
benefits, and working
conditions comparable to
non-farm
Increased regulations with
chemicals and equipment
Specialized responsibilities
Paid consultants and
advisors
12. Producing to Meet Consumer
Needs
Ex: Livestock with uniform
size to fit processing
equipment, standard
packaging, and quality
levels
Foreign markets important
Niche market important
– Ex: organic farming
13. Vertical Integration
Farmers may fill one niche in the supply chain.
– e.g. raising dairy replacement heifers,
– producing bedding plants for home gardeners,
– buyer supplied inputs such as pigs or broilers
finished in contract facilities on independent farms
Highly specialized, highly skilled.
May have contracts up and down the chain.
Quality and timeliness are critical.
14. Environment & Health Concerns
Food quality
Food safety
Present and future soil
condition
Agriculture waste (air and
water quality)
Successful managers will
generate profit while
conserving resources and
minimizing environmental
problems
15. New Technology
Biotechnology
offers production
efficiency
Precision
Farming
Genetic
characteristics
and growth
stimulants
16. Flow of Information
more automated collection of information
easier to classify and analyze
how much can the human mind comprehend?
what information is relevant?
electronic communication is fast but
impersonal
17. More Differentiation
of Raw Materials
genetic engineering
product identification and separation
specialized markets
advance contracts
18. Globalization
World economy is more integrated.
Trade barriers are being reduced.
Farmers from all countries will compete for
markets.
All countries will compete for resources.There
will be winners and losers.
19. Smaller Farms Will Continue to
Form Alliances
achieve efficiencies
specialize
less independence
more difficult to coordinate
cooperatives
20. Rural Communities
Farmers will be scarcer
More rural residents
May be residential centers
but not commerce centers
Quality of life will be more
important
22. Final Thoughts
As long as people eat there will be a living in
agriculture.
Agriculture is a mature industry.
Extreme economic conditions tend to turn
around.
Good managers will take advantage of the
good times and protect against the bad.