A presentation at the BDS Conference in Msa in 2012. Our solution powering Agro-value chains in East Africa via powerful yet simple market information systems.

1. Powering Agro Supply chains
across East Africa

2. Othis’s Story

3. He belongs to
A co-op

4. Overall industry challenges
Visibility to total market
Limited view of the full Product market, Accountability
the players and where and how they improve transparency and
participate in the Product supply chain accountability along the
entire Product supply chain
Research &
feedback
An efficient, effective means
to conduct research on the
state of the Product supply
chain and to assess the
impact of its initiatives
Communication Data capture & Mgt
A more effective, Collecting information
efficient means to prudently at source &
disseminate disseminating in a timely
information to key fashion
stakeholders
Visibility to farmer profiles
Difficulty in tracking production volumes, individual
Product farmers & complete traceability of Product

5. Farmer
challenges
Funding
fraud
Reliable market info
traceability
Long payment cycles
Visibility Differentiated pricing

6. Challenges in Agro value chains
• Traceability
• Pricing
Markets • Availability
• Market inequality
• Prompt pay
• Costs to processor
Processors
associated with cost of
money
• Quality
• Quantity

7. Challenges in Agro value chains
• Bulking is the norm to benefit from
Co-op’s or self economies of scale
help groups or • Challenges
companies
• Record keeping & Staff capabilities
• Management skills
• Inefficiencies are high
• They are not sure what the farmers
needs
Input suppliers
• Lack info to understand when and in
what quantities
• This translates to the level of financial
facilitation is required

8. Role of automation in agro
value chains in East Africa

9. The wheel

10. The Players
Buying clerk The Hub HQ
Farmers
Produce SMS
Money + Inputs + SMS

11. Visibility across entire
supply chain
Accountability and fraud
management
The BIG
Mobile payment
capabilities
opportunities
Real-time control of
purchasing and pricing
Insight into individual
farmer profiles
Extension services tracking
and management

12. Role of automation in agro
value chains in East Africa

13. 5.7%
Of Kenyans are involved and impacted
By the Kenya dairy value chain
3.5%
Of Kenya’s GDP is derived from dairy value
chains
Kshs 48,000
What it means to households per year on
average
22% Increase in farmer yield

14. 9%
increase in crop yield
$100
Farmer yield per month increase
fraud
Eliminated in 98% of the cases

15. Is there hope?
Automation is the key to unlocking growth
for East Africa’s agro value chains

16. How the solution works: Our solution delivers complete
visibility, accountability, and control over your supply chain
14.3
Farmer delivers goods for Buying center receipts Warehouse/processor Total visibility to
electronic weighing, with and delivery data tracked deliveries and inventory complete supply chain,
data captured via PDA and aggregated data updated from farmer to HQ
Agrimanagr PDA Agrimanagr Hub Agrimanagr Hub Agrimanagr HQ
Real-time updates on production volume, quality, pricing data – all
visible by farmer, batch, collection point, and warehouse
Real-time control of purchase volume and pricing decisions
throughout supply chain + mobile payment capabilities to farmers
16

17. Agrimanagr™ tools: Intuitive, easy-to-use tools at every point
in the supply chain enhance productivity and real-time insight
Agrimanagr PDA Agrimanagr Hub Agrimanagr HQ
• Produce purchase with • Collection confirmation • Supply chain analysis of
electronic scale, capturing with follow-up weighing, production, quality, and more,
weight, quality, batch, price grading, and aggregation with real-time location
• Transaction confirmation • Inventory tracking of total • Volume and pricing
via real-time update to HQ collection based on product, decisions pushed through
and printed receipt for farmer source, and batch supply chain in real-time
• Farmer profile for individual • Production analysis of • Ecosystem visibility, with
producers, including location, farmers and aggregate visibility to farmers and
farm size, production data performance performance
• Input and production • Mobile payments including • Extension services and
history captured for partial payments enabled input management
individual farmers from processor, co-op, or at capabilities, with tracking to
collection level of individual farmer
17

19. How it comes together?
How it works>>

20. Video of how the solution comes together
http://bit.ly/TSELdZ
20

21. Business impact: Transform the way you connect with farmers
and manage your supply chain, from farm gate to processor
360⁰ view of individual farmers – who they are and what they grow
Transparency + accountability in every transaction
Extension services + input loans, with view of farmer balance sheet
Mobile payments direct at farm-gate or from processor
Traceability throughout the supply chain
Real-time visibility and control of overall supply chain
21

22. Social + ecosystem impact: Empower all stakeholders with
transparency, knowledge, inputs, and more
360⁰ view of individual farmers – who and needs are visible
Farmer identity, performance, they are and what they grow
Elimination of fraud, accountability in every transaction
Transparency + with significant boost to farmer income
Extension services + input expertise, and inputfarmer to farmer
Knowledge, technical loans, with view of loans balance sheet
Mobile pre-payments and installment payment enabled, and
Mobile payments direct at farm-gate or from processor
financial history brings farmer into banking system
Potential to access new markets and price premiums
Traceability throughout the supply chain
with traceability
Visibility and better links for stakeholders across the ecosystem,
Real-time visibility and control of overall supply chain
creating opportunity to introduce other value-added services
22

23. Multi-commodity & region & language
Dairy
Tea
Horticulture
Cotton
Cashew Nuts

24. Buying centers
The ecosystem
Processors
Smallholder
Farmers Co-operatives
Factories &
Extension cooling plants
Officers
NGOS’s and
Large development
farms partners
Marketers
Research
foundations

25. Getting a co-op up and going
Kshs 1,600
For every buying clerk
Training
Solution
Hand holding
mapping
2 days
Initial survey 2 days to 1
2 days
week
1 day
No of days

26. Case study 1

27. Gatamayu Co-op
• Manual
Started with • Error prone
2,000 liters
manual paper • Difficult to reconcile 500 farmers
based system
• Farmer apathy and movement to other co-
op’s
• Got all their paper based systems to
Automation computer based systems
phase 1 8,000 liters
• Ensured all staff were trained to handle
2100 farmers
new phase of automation
• Paying time went down from 2 months to 1
month
• Produce purchase for farmers
Automation • Extension service for farmer
phase 2 16,000 liters
• On the spot reconciliation regardless of 5,200 farmers
size of the field force
• Payment times went down to days
from a month 27

28. Case study 2

29. Coffee case study
• http://bit.ly/TJ6T5O

30. Our clients: We deliver solutions to leading agribusinesses,
NGOs, government bodies, banks, and more
30

31. Co-operatives
Donor agencies
Development partners
Interested?
30 day free POC

32. Contact Us
Herbert Thuo
Chief Marketing Officer
+254 720 405080
hthuo@virtualcity.co.ke
AMS Fedha Team_Sales Tool_EDS - SY edits