SlideShare a Scribd company logo

Multiple Generations Further Complicate the B2B Buying Center

•
•
ComBlu, Inc.
ComBlu, Inc.

How multiple generations in the buying center compare.

Business
1 of 1
Download to read offline
PRO TIP: Map out the nuances & dynamics of the team of stakeholders evaluating you. Multiple Generations Further Complicate the B2B Buying Center WORKSTYLE • Work life blur • Work life balance • Work. Work. Work. MEDIA1 • Streaming • Multiple social networks • Apps • Most avid TV watcher • Traditional & digital media mix • Spends the most time on Facebook • Biggest consumers of traditional media, but online dominates • Uses Facebook and other social to stay connected TOP DECISION-MAKING SOURCES2 • Industry analysts • Vendor in-person • Vendor.com • Peers • Vendor.com • Industry analysts • Industry analysts • Peers • Case studies VENDOR/SOLUTION CRITERIA • Company reputation • Product specifications • Ease & convenience • Better & more modern tools • Greater options/variety • Business-centric benefits & deliverables DECISION MINDSET “I take a hard look at the company behind the solution. We can get the right fit without compromising our values.” “We need to go with the solution that we can get up and running smoothly and sets us up well for the future.” “With my deep experience, I can help guide the evaluation, watching for the hidden landmines, so we can make the best decision.” © COPYRIGHT 2020, COMBLU, INC. MILLENNIAL GENERATION X BOOMER Sources: Kasasa1, Arketi Group2

Recommended

INFOGRAPHIC: Moving digital transformation forward
INFOGRAPHIC: Moving digital transformation forwardINFOGRAPHIC: Moving digital transformation forward
INFOGRAPHIC: Moving digital transformation forwarderaser Juan José Calderón
 
Mastering team work in virtual space
Mastering team work in virtual spaceMastering team work in virtual space
Mastering team work in virtual spaceNwakerendu Ike
 
Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Cynthia Clay
 
After the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceAfter the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceCynthia Clay
 
Strategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceStrategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceCynthia Clay
 
After the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceAfter the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceCynthia Clay
 
Preparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementPreparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementCynthia Clay
 
High Impact VILT
High Impact VILTHigh Impact VILT
High Impact VILTCynthia Clay
 

Recommended

INFOGRAPHIC: Moving digital transformation forward
INFOGRAPHIC: Moving digital transformation forwardINFOGRAPHIC: Moving digital transformation forward
INFOGRAPHIC: Moving digital transformation forwarderaser Juan José Calderón
 
Mastering team work in virtual space
Mastering team work in virtual spaceMastering team work in virtual space
Mastering team work in virtual spaceNwakerendu Ike
 
Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Cynthia Clay
 
After the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceAfter the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceCynthia Clay
 
Strategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceStrategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceCynthia Clay
 
After the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceAfter the Pandemic: Leadership in a Hybrid Workplace
After the Pandemic: Leadership in a Hybrid WorkplaceCynthia Clay
 
Preparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementPreparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementCynthia Clay
 
High Impact VILT
High Impact VILTHigh Impact VILT
High Impact VILTCynthia Clay
 
ROI On DLP
ROI On DLPROI On DLP
ROI On DLPKim Jensen
 
Rocking the Digital Workplace
Rocking the Digital WorkplaceRocking the Digital Workplace
Rocking the Digital WorkplaceCynthia Clay
 
Mindset Matters: How to Improve Your Virtual Facilitation Style
Mindset Matters: How to Improve Your Virtual Facilitation StyleMindset Matters: How to Improve Your Virtual Facilitation Style
Mindset Matters: How to Improve Your Virtual Facilitation StyleCynthia Clay
 
Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Cynthia Clay
 
Ensuring Success in the Virtual Workplace
Ensuring Success in the Virtual WorkplaceEnsuring Success in the Virtual Workplace
Ensuring Success in the Virtual WorkplaceCynthia Clay
 
Leading Collaborative Hybrid Sessions
Leading Collaborative Hybrid SessionsLeading Collaborative Hybrid Sessions
Leading Collaborative Hybrid SessionsCynthia Clay
 
That’s Using Your Noggin: Brain-based Principles for Better Virtual Meetings
That’s Using Your Noggin: Brain-based Principles for Better Virtual MeetingsThat’s Using Your Noggin: Brain-based Principles for Better Virtual Meetings
That’s Using Your Noggin: Brain-based Principles for Better Virtual MeetingsCynthia Clay
 
Going Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like ThisGoing Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like ThisCynthia Clay
 
Driving an Accountable and Collaborative Culture
Driving an Accountable and Collaborative CultureDriving an Accountable and Collaborative Culture
Driving an Accountable and Collaborative CultureCynthia Clay
 
How to manage remote teams effectively and increase team collaboration
How to manage remote teams effectively and increase team collaborationHow to manage remote teams effectively and increase team collaboration
How to manage remote teams effectively and increase team collaborationRingCentral UK Ltd
 
Leading Hybrid Sales Demos that Engage and Include
Leading Hybrid Sales Demos that Engage and IncludeLeading Hybrid Sales Demos that Engage and Include
Leading Hybrid Sales Demos that Engage and IncludeCynthia Clay
 
Preparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementPreparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementCynthia Clay
 
Strategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceStrategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceCynthia Clay
 
Great Web Meetings: We've Got to Keep Meeting Like This!
Great Web Meetings: We've Got to Keep Meeting Like This!Great Web Meetings: We've Got to Keep Meeting Like This!
Great Web Meetings: We've Got to Keep Meeting Like This!Cynthia Clay
 
When Collaboration Drives Your Digital Transformation
When Collaboration Drives Your Digital TransformationWhen Collaboration Drives Your Digital Transformation
When Collaboration Drives Your Digital TransformationeXo Platform
 
Virtual Leadership
Virtual Leadership Virtual Leadership
Virtual Leadership Cynthia Clay
 
Brain-Based Learning Principles for Engagement in the Virtual Classroom
Brain-Based Learning Principles for Engagement in the Virtual ClassroomBrain-Based Learning Principles for Engagement in the Virtual Classroom
Brain-Based Learning Principles for Engagement in the Virtual ClassroomCynthia Clay
 
Five Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersFive Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersCynthia Clay
 
SHINE! Five Secrets of Stellar Virtual Trainers
SHINE! Five Secrets of Stellar Virtual TrainersSHINE! Five Secrets of Stellar Virtual Trainers
SHINE! Five Secrets of Stellar Virtual TrainersCynthia Clay
 
Design Tips to Increase Training Engagement and Application
Design Tips to Increase Training Engagement and ApplicationDesign Tips to Increase Training Engagement and Application
Design Tips to Increase Training Engagement and ApplicationCynthia Clay
 
Using Social Business to Drive Innovation at Standard Life
Using Social Business to Drive Innovation at Standard LifeUsing Social Business to Drive Innovation at Standard Life
Using Social Business to Drive Innovation at Standard LifeIBM Sverige
 
The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...OpenKnowledge srl
 

More Related Content

What's hot

Rocking the Digital Workplace
Rocking the Digital WorkplaceRocking the Digital Workplace
Rocking the Digital WorkplaceCynthia Clay
 
Mindset Matters: How to Improve Your Virtual Facilitation Style
Mindset Matters: How to Improve Your Virtual Facilitation StyleMindset Matters: How to Improve Your Virtual Facilitation Style
Mindset Matters: How to Improve Your Virtual Facilitation StyleCynthia Clay
 
Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Cynthia Clay
 
Ensuring Success in the Virtual Workplace
Ensuring Success in the Virtual WorkplaceEnsuring Success in the Virtual Workplace
Ensuring Success in the Virtual WorkplaceCynthia Clay
 
Leading Collaborative Hybrid Sessions
Leading Collaborative Hybrid SessionsLeading Collaborative Hybrid Sessions
Leading Collaborative Hybrid SessionsCynthia Clay
 
That’s Using Your Noggin: Brain-based Principles for Better Virtual Meetings
That’s Using Your Noggin: Brain-based Principles for Better Virtual MeetingsThat’s Using Your Noggin: Brain-based Principles for Better Virtual Meetings
That’s Using Your Noggin: Brain-based Principles for Better Virtual MeetingsCynthia Clay
 
Going Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like ThisGoing Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like ThisCynthia Clay
 
Driving an Accountable and Collaborative Culture
Driving an Accountable and Collaborative CultureDriving an Accountable and Collaborative Culture
Driving an Accountable and Collaborative CultureCynthia Clay
 
How to manage remote teams effectively and increase team collaboration
How to manage remote teams effectively and increase team collaborationHow to manage remote teams effectively and increase team collaboration
How to manage remote teams effectively and increase team collaborationRingCentral UK Ltd
 
Leading Hybrid Sales Demos that Engage and Include
Leading Hybrid Sales Demos that Engage and IncludeLeading Hybrid Sales Demos that Engage and Include
Leading Hybrid Sales Demos that Engage and IncludeCynthia Clay
 
Preparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementPreparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementCynthia Clay
 
Strategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceStrategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceCynthia Clay
 
Great Web Meetings: We've Got to Keep Meeting Like This!
Great Web Meetings: We've Got to Keep Meeting Like This!Great Web Meetings: We've Got to Keep Meeting Like This!
Great Web Meetings: We've Got to Keep Meeting Like This!Cynthia Clay
 
When Collaboration Drives Your Digital Transformation
When Collaboration Drives Your Digital TransformationWhen Collaboration Drives Your Digital Transformation
When Collaboration Drives Your Digital TransformationeXo Platform
 
Virtual Leadership
Virtual Leadership Virtual Leadership
Virtual Leadership Cynthia Clay
 
Brain-Based Learning Principles for Engagement in the Virtual Classroom
Brain-Based Learning Principles for Engagement in the Virtual ClassroomBrain-Based Learning Principles for Engagement in the Virtual Classroom
Brain-Based Learning Principles for Engagement in the Virtual ClassroomCynthia Clay
 
Five Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersFive Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersCynthia Clay
 
SHINE! Five Secrets of Stellar Virtual Trainers
SHINE! Five Secrets of Stellar Virtual TrainersSHINE! Five Secrets of Stellar Virtual Trainers
SHINE! Five Secrets of Stellar Virtual TrainersCynthia Clay
 
Design Tips to Increase Training Engagement and Application
Design Tips to Increase Training Engagement and ApplicationDesign Tips to Increase Training Engagement and Application
Design Tips to Increase Training Engagement and ApplicationCynthia Clay
 

What's hot (20)

ROI On DLP
ROI On DLPROI On DLP
ROI On DLP
 
Rocking the Digital Workplace
Rocking the Digital WorkplaceRocking the Digital Workplace
Rocking the Digital Workplace
 
Mindset Matters: How to Improve Your Virtual Facilitation Style
Mindset Matters: How to Improve Your Virtual Facilitation StyleMindset Matters: How to Improve Your Virtual Facilitation Style
Mindset Matters: How to Improve Your Virtual Facilitation Style
 
Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace Leveraging the Benefits of the Hybrid Workplace
Leveraging the Benefits of the Hybrid Workplace
 
Ensuring Success in the Virtual Workplace
Ensuring Success in the Virtual WorkplaceEnsuring Success in the Virtual Workplace
Ensuring Success in the Virtual Workplace
 
Leading Collaborative Hybrid Sessions
Leading Collaborative Hybrid SessionsLeading Collaborative Hybrid Sessions
Leading Collaborative Hybrid Sessions
 
That’s Using Your Noggin: Brain-based Principles for Better Virtual Meetings
That’s Using Your Noggin: Brain-based Principles for Better Virtual MeetingsThat’s Using Your Noggin: Brain-based Principles for Better Virtual Meetings
That’s Using Your Noggin: Brain-based Principles for Better Virtual Meetings
 
Going Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like ThisGoing Virtual: We've Got to Start Meeting Like This
Going Virtual: We've Got to Start Meeting Like This
 
Driving an Accountable and Collaborative Culture
Driving an Accountable and Collaborative CultureDriving an Accountable and Collaborative Culture
Driving an Accountable and Collaborative Culture
 
How to manage remote teams effectively and increase team collaboration
How to manage remote teams effectively and increase team collaborationHow to manage remote teams effectively and increase team collaboration
How to manage remote teams effectively and increase team collaboration
 
Leading Hybrid Sales Demos that Engage and Include
Leading Hybrid Sales Demos that Engage and IncludeLeading Hybrid Sales Demos that Engage and Include
Leading Hybrid Sales Demos that Engage and Include
 
Preparing New Leaders for Frontline Management
Preparing New Leaders for Frontline ManagementPreparing New Leaders for Frontline Management
Preparing New Leaders for Frontline Management
 
Strategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual WorkplaceStrategies to Reduce Conflict in the Virtual Workplace
Strategies to Reduce Conflict in the Virtual Workplace
 
Great Web Meetings: We've Got to Keep Meeting Like This!
Great Web Meetings: We've Got to Keep Meeting Like This!Great Web Meetings: We've Got to Keep Meeting Like This!
Great Web Meetings: We've Got to Keep Meeting Like This!
 
When Collaboration Drives Your Digital Transformation
When Collaboration Drives Your Digital TransformationWhen Collaboration Drives Your Digital Transformation
When Collaboration Drives Your Digital Transformation
 
Virtual Leadership
Virtual Leadership Virtual Leadership
Virtual Leadership
 
Brain-Based Learning Principles for Engagement in the Virtual Classroom
Brain-Based Learning Principles for Engagement in the Virtual ClassroomBrain-Based Learning Principles for Engagement in the Virtual Classroom
Brain-Based Learning Principles for Engagement in the Virtual Classroom
 
Five Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersFive Common Mistakes of Remote Leaders
Five Common Mistakes of Remote Leaders
 
SHINE! Five Secrets of Stellar Virtual Trainers
SHINE! Five Secrets of Stellar Virtual TrainersSHINE! Five Secrets of Stellar Virtual Trainers
SHINE! Five Secrets of Stellar Virtual Trainers
 
Design Tips to Increase Training Engagement and Application
Design Tips to Increase Training Engagement and ApplicationDesign Tips to Increase Training Engagement and Application
Design Tips to Increase Training Engagement and Application
 

Similar to Multiple Generations Further Complicate the B2B Buying Center

Using Social Business to Drive Innovation at Standard Life
Using Social Business to Drive Innovation at Standard LifeUsing Social Business to Drive Innovation at Standard Life
Using Social Business to Drive Innovation at Standard LifeIBM Sverige
 
The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...OpenKnowledge srl
 
Oracle Social CRM Featuring Buzzient
Oracle Social CRM Featuring BuzzientOracle Social CRM Featuring Buzzient
Oracle Social CRM Featuring BuzzientTBJ Investments, LLC
 
Open analytics talk -Developments and Challenges in Social Media Measurement
Open analytics talk -Developments and Challenges in Social Media MeasurementOpen analytics talk -Developments and Challenges in Social Media Measurement
Open analytics talk -Developments and Challenges in Social Media MeasurementOpen Analytics
 
State of Social IT (and Why you Should Care...)
State of Social IT (and Why you Should Care...)State of Social IT (and Why you Should Care...)
State of Social IT (and Why you Should Care...)Spiceworks Ziff Davis
 
#PRSQC4 - The 90 Day Social Transformation
#PRSQC4 - The 90 Day Social Transformation#PRSQC4 - The 90 Day Social Transformation
#PRSQC4 - The 90 Day Social TransformationMatt Di Paola
 
Digital smb social metrics
Digital smb social metricsDigital smb social metrics
Digital smb social metricsBillMo
 
No BS Monitoring and Measurement
No BS Monitoring and MeasurementNo BS Monitoring and Measurement
No BS Monitoring and MeasurementJason Falls
 
Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Nicole Jensen
 
Top Social Media & Productivity Management Tools - October 2011
Top Social Media & Productivity Management Tools - October 2011Top Social Media & Productivity Management Tools - October 2011
Top Social Media & Productivity Management Tools - October 2011C.Miro Consulting | Claudia Miro
 
Social media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationSocial media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationRebecca Caroe
 
A Trip to Oz: Social Media Command Centers
A Trip to Oz: Social Media Command CentersA Trip to Oz: Social Media Command Centers
A Trip to Oz: Social Media Command CentersRichard Binhammer
 
Digital Strategy - Technology Plan
Digital Strategy - Technology PlanDigital Strategy - Technology Plan
Digital Strategy - Technology PlanChethan Mittapalli
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
 
Surviving Back to Back Design Sprints and Securing UX Presence in Product Design
Surviving Back to Back Design Sprints and Securing UX Presence in Product DesignSurviving Back to Back Design Sprints and Securing UX Presence in Product Design
Surviving Back to Back Design Sprints and Securing UX Presence in Product DesignUXPA International
 
How to Build Winning Products by Microsoft Sr. Product Manager
How to Build Winning Products by Microsoft Sr. Product ManagerHow to Build Winning Products by Microsoft Sr. Product Manager
How to Build Winning Products by Microsoft Sr. Product ManagerProduct School
 

Similar to Multiple Generations Further Complicate the B2B Buying Center (20)

Using Social Business to Drive Innovation at Standard Life
Using Social Business to Drive Innovation at Standard LifeUsing Social Business to Drive Innovation at Standard Life
Using Social Business to Drive Innovation at Standard Life
 
The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...The social CEO. How to get CEO commitment to & involvement in implementing so...
The social CEO. How to get CEO commitment to & involvement in implementing so...
 
Oracle Social CRM Featuring Buzzient
Oracle Social CRM Featuring BuzzientOracle Social CRM Featuring Buzzient
Oracle Social CRM Featuring Buzzient
 
E2E Research - Social media research - Listen, Engage, Interpret
E2E Research - Social media research - Listen, Engage, Interpret E2E Research - Social media research - Listen, Engage, Interpret
E2E Research - Social media research - Listen, Engage, Interpret
 
Open analytics talk -Developments and Challenges in Social Media Measurement
Open analytics talk -Developments and Challenges in Social Media MeasurementOpen analytics talk -Developments and Challenges in Social Media Measurement
Open analytics talk -Developments and Challenges in Social Media Measurement
 
State of Social IT (and Why you Should Care...)
State of Social IT (and Why you Should Care...)State of Social IT (and Why you Should Care...)
State of Social IT (and Why you Should Care...)
 
#PRSQC4 - The 90 Day Social Transformation
#PRSQC4 - The 90 Day Social Transformation#PRSQC4 - The 90 Day Social Transformation
#PRSQC4 - The 90 Day Social Transformation
 
Digital smb social metrics
Digital smb social metricsDigital smb social metrics
Digital smb social metrics
 
No BS Monitoring and Measurement
No BS Monitoring and MeasurementNo BS Monitoring and Measurement
No BS Monitoring and Measurement
 
Top 10 Social Media Management Tools - October 2011
Top 10 Social Media Management Tools - October 2011Top 10 Social Media Management Tools - October 2011
Top 10 Social Media Management Tools - October 2011
 
Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014
 
Issues based consulting rde
Issues based consulting rdeIssues based consulting rde
Issues based consulting rde
 
Top Social Media & Productivity Management Tools - October 2011
Top Social Media & Productivity Management Tools - October 2011Top Social Media & Productivity Management Tools - October 2011
Top Social Media & Productivity Management Tools - October 2011
 
The Future of Marketing
The Future of MarketingThe Future of Marketing
The Future of Marketing
 
Social media training for Otago Southland Employers Association
Social media training for Otago Southland Employers AssociationSocial media training for Otago Southland Employers Association
Social media training for Otago Southland Employers Association
 
A Trip to Oz: Social Media Command Centers
A Trip to Oz: Social Media Command CentersA Trip to Oz: Social Media Command Centers
A Trip to Oz: Social Media Command Centers
 
Digital Strategy - Technology Plan
Digital Strategy - Technology PlanDigital Strategy - Technology Plan
Digital Strategy - Technology Plan
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
 
Surviving Back to Back Design Sprints and Securing UX Presence in Product Design
Surviving Back to Back Design Sprints and Securing UX Presence in Product DesignSurviving Back to Back Design Sprints and Securing UX Presence in Product Design
Surviving Back to Back Design Sprints and Securing UX Presence in Product Design
 
How to Build Winning Products by Microsoft Sr. Product Manager
How to Build Winning Products by Microsoft Sr. Product ManagerHow to Build Winning Products by Microsoft Sr. Product Manager
How to Build Winning Products by Microsoft Sr. Product Manager
 

More from ComBlu, Inc.

B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy ForwardB2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy ForwardComBlu, Inc.
 
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
Speaker Presentation: Customer-Centricity: Content’s Silver BulletSpeaker Presentation: Customer-Centricity: Content’s Silver Bullet
Speaker Presentation: Customer-Centricity: Content’s Silver BulletComBlu, Inc.
 
Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement ComBlu, Inc.
 
Content Marketing and Social Business Overview
Content Marketing and Social Business OverviewContent Marketing and Social Business Overview
Content Marketing and Social Business OverviewComBlu, Inc.
 
Topic Modeling: Pave the Way for Your B2B Content Roadmap
Topic Modeling: Pave the Way for Your B2B Content RoadmapTopic Modeling: Pave the Way for Your B2B Content Roadmap
Topic Modeling: Pave the Way for Your B2B Content RoadmapComBlu, Inc.
 
Ten Steps to Building a Brand Publishing Center of Excellence
Ten Steps to Building a Brand Publishing Center of ExcellenceTen Steps to Building a Brand Publishing Center of Excellence
Ten Steps to Building a Brand Publishing Center of ExcellenceComBlu, Inc.
 
Speaker Presentation: Content Through the Eyes of the CMO
Speaker Presentation: Content Through the Eyes of the CMO Speaker Presentation: Content Through the Eyes of the CMO
Speaker Presentation: Content Through the Eyes of the CMO ComBlu, Inc.
 
Speaker Presentation: Content Innovation
Speaker Presentation: Content InnovationSpeaker Presentation: Content Innovation
Speaker Presentation: Content InnovationComBlu, Inc.
 
Content Maturity Model
Content Maturity ModelContent Maturity Model
Content Maturity ModelComBlu, Inc.
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu, Inc.
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu, Inc.
 
State of Online Branded Communities
State of Online Branded Communities State of Online Branded Communities
State of Online Branded Communities ComBlu, Inc.
 
Power Of Brand Advocates
Power Of Brand AdvocatesPower Of Brand Advocates
Power Of Brand AdvocatesComBlu, Inc.
 
Top telecom case study
Top telecom case studyTop telecom case study
Top telecom case studyComBlu, Inc.
 
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013ComBlu, Inc.
 
ComBlu Cost Deflection
ComBlu Cost DeflectionComBlu Cost Deflection
ComBlu Cost DeflectionComBlu, Inc.
 
Content Along the B-to-B Decision Journey
Content Along the B-to-B Decision JourneyContent Along the B-to-B Decision Journey
Content Along the B-to-B Decision JourneyComBlu, Inc.
 
State of Online Branded Communities Webinar
State of Online Branded Communities WebinarState of Online Branded Communities Webinar
State of Online Branded Communities WebinarComBlu, Inc.
 
The Community Manager Certificate Program
The Community Manager Certificate ProgramThe Community Manager Certificate Program
The Community Manager Certificate ProgramComBlu, Inc.
 

More from ComBlu, Inc. (20)

B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy ForwardB2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
 
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
Speaker Presentation: Customer-Centricity: Content’s Silver BulletSpeaker Presentation: Customer-Centricity: Content’s Silver Bullet
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
 
Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement
 
Content Marketing and Social Business Overview
Content Marketing and Social Business OverviewContent Marketing and Social Business Overview
Content Marketing and Social Business Overview
 
Topic Modeling: Pave the Way for Your B2B Content Roadmap
Topic Modeling: Pave the Way for Your B2B Content RoadmapTopic Modeling: Pave the Way for Your B2B Content Roadmap
Topic Modeling: Pave the Way for Your B2B Content Roadmap
 
Ten Steps to Building a Brand Publishing Center of Excellence
Ten Steps to Building a Brand Publishing Center of ExcellenceTen Steps to Building a Brand Publishing Center of Excellence
Ten Steps to Building a Brand Publishing Center of Excellence
 
Speaker Presentation: Content Through the Eyes of the CMO
Speaker Presentation: Content Through the Eyes of the CMO Speaker Presentation: Content Through the Eyes of the CMO
Speaker Presentation: Content Through the Eyes of the CMO
 
Speaker Presentation: Content Innovation
Speaker Presentation: Content InnovationSpeaker Presentation: Content Innovation
Speaker Presentation: Content Innovation
 
Content Maturity Model
Content Maturity ModelContent Maturity Model
Content Maturity Model
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010
 
State of Online Branded Communities
State of Online Branded Communities State of Online Branded Communities
State of Online Branded Communities
 
Power Of Brand Advocates
Power Of Brand AdvocatesPower Of Brand Advocates
Power Of Brand Advocates
 
Case Study
Case StudyCase Study
Case Study
 
Top telecom case study
Top telecom case studyTop telecom case study
Top telecom case study
 
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
 
ComBlu Cost Deflection
ComBlu Cost DeflectionComBlu Cost Deflection
ComBlu Cost Deflection
 
Content Along the B-to-B Decision Journey
Content Along the B-to-B Decision JourneyContent Along the B-to-B Decision Journey
Content Along the B-to-B Decision Journey
 
State of Online Branded Communities Webinar
State of Online Branded Communities WebinarState of Online Branded Communities Webinar
State of Online Branded Communities Webinar
 
The Community Manager Certificate Program
The Community Manager Certificate ProgramThe Community Manager Certificate Program
The Community Manager Certificate Program
 

Recently uploaded

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...prakheeshc
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxTexas Flange
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementsirhcs
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© رnafizanafzal
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIIRODORI inc.
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...brennadilys816
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsYourLegal Accounting
 
1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performanceirhcs
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Hararedoctorjoe1984
 

Recently uploaded (20)

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance1Q24_EN hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 

Multiple Generations Further Complicate the B2B Buying Center

  • 1. PRO TIP: Map out the nuances & dynamics of the team of stakeholders evaluating you. Multiple Generations Further Complicate the B2B Buying Center WORKSTYLE • Work life blur • Work life balance • Work. Work. Work. MEDIA1 • Streaming • Multiple social networks • Apps • Most avid TV watcher • Traditional & digital media mix • Spends the most time on Facebook • Biggest consumers of traditional media, but online dominates • Uses Facebook and other social to stay connected TOP DECISION-MAKING SOURCES2 • Industry analysts • Vendor in-person • Vendor.com • Peers • Vendor.com • Industry analysts • Industry analysts • Peers • Case studies VENDOR/SOLUTION CRITERIA • Company reputation • Product specifications • Ease & convenience • Better & more modern tools • Greater options/variety • Business-centric benefits & deliverables DECISION MINDSET “I take a hard look at the company behind the solution. We can get the right fit without compromising our values.” “We need to go with the solution that we can get up and running smoothly and sets us up well for the future.” “With my deep experience, I can help guide the evaluation, watching for the hidden landmines, so we can make the best decision.” © COPYRIGHT 2020, COMBLU, INC. MILLENNIAL GENERATION X BOOMER Sources: Kasasa1, Arketi Group2