B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
•
0 likes•151 views
How's your content strategy? Chances are, not as strong as it could be! Here are 5 DIY hacks to drive your content strategy forward. Presented by ComBlu.
Report
Share
Report
Share
Download to read offline
Recommended
How to Develop Your Brand's Point of View
Is your content converting customers the way you want it to? If not, it might be time to rethink your web copy and business’s point of view.
Build a better blogging brand - how a unique identity is key to blogging success
This document discusses how branding is crucial for blogging success and long-term business sustainability. It provides definitions of branding and rebranding, and explores how branding can build traffic and followers over time. The document also shares survey results from companies about what they look for in bloggers, and lists 10 key ways for bloggers to communicate their unique brand identity, such as through their mission statement, name, logo, website design, and content.
Content Marketing and Storytelling
This document discusses content marketing and storytelling. It defines content marketing as a strategic approach focused on creating valuable content to attract and retain an audience to ultimately drive customer action. It discusses the importance of different types of content like audio, imagery, written word and video to tell stories. It also discusses seven basic story plots and how they can apply to marketing. The document provides examples of how major brands effectively use storytelling and content marketing. It offers tips for smaller brands on creating engaging content using different content types and distribution channels.
Building Effective Mentoring Relationships
This document provides guidance on how to effectively build mentor relationships. It defines a mentor as an experienced advisor who shares their time and expertise to help someone advance personally or professionally. It outlines five steps to becoming a great mentee: 1) Clarify your needs and goals, 2) Seek out potential mentors through networking, 3) Ask them to mentor you by sharing what skills you want to learn, 4) Agree on terms of the relationship such as frequency of meetings, and 5) Thank your mentor. The document provides tips for each step, such as getting specific about skills needed, having informational interviews, and doing assigned homework. It emphasizes the importance of communication, honesty and doing the work required as a mentee.
Startup Marketing & Sales
Tips for selling and marketing in the startup space. Including minimum viable partnerships and the importance of stepping outside of your comfort zone.
Using Content to Make Marketing That Prospects (and Partners) Love
A presentation on how to create content that your audience will love and that your firm's partners will love you for doing!
Concept/Idea Maps of "Shopper Insights in Action" Conference 2013
These are a collection of Concept/Idea Maps of the sessions I attended at the Shopper Insights in Action Conference 2013.
The NEW 4 P's of Inbound Marketing
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
Recommended
How to Develop Your Brand's Point of View
Is your content converting customers the way you want it to? If not, it might be time to rethink your web copy and business’s point of view.
Build a better blogging brand - how a unique identity is key to blogging success
This document discusses how branding is crucial for blogging success and long-term business sustainability. It provides definitions of branding and rebranding, and explores how branding can build traffic and followers over time. The document also shares survey results from companies about what they look for in bloggers, and lists 10 key ways for bloggers to communicate their unique brand identity, such as through their mission statement, name, logo, website design, and content.
Content Marketing and Storytelling
This document discusses content marketing and storytelling. It defines content marketing as a strategic approach focused on creating valuable content to attract and retain an audience to ultimately drive customer action. It discusses the importance of different types of content like audio, imagery, written word and video to tell stories. It also discusses seven basic story plots and how they can apply to marketing. The document provides examples of how major brands effectively use storytelling and content marketing. It offers tips for smaller brands on creating engaging content using different content types and distribution channels.
Building Effective Mentoring Relationships
This document provides guidance on how to effectively build mentor relationships. It defines a mentor as an experienced advisor who shares their time and expertise to help someone advance personally or professionally. It outlines five steps to becoming a great mentee: 1) Clarify your needs and goals, 2) Seek out potential mentors through networking, 3) Ask them to mentor you by sharing what skills you want to learn, 4) Agree on terms of the relationship such as frequency of meetings, and 5) Thank your mentor. The document provides tips for each step, such as getting specific about skills needed, having informational interviews, and doing assigned homework. It emphasizes the importance of communication, honesty and doing the work required as a mentee.
Startup Marketing & Sales
Tips for selling and marketing in the startup space. Including minimum viable partnerships and the importance of stepping outside of your comfort zone.
Using Content to Make Marketing That Prospects (and Partners) Love
A presentation on how to create content that your audience will love and that your firm's partners will love you for doing!
Concept/Idea Maps of "Shopper Insights in Action" Conference 2013
These are a collection of Concept/Idea Maps of the sessions I attended at the Shopper Insights in Action Conference 2013.
The NEW 4 P's of Inbound Marketing
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
Leverage Your Personal Brand for Affiliate Success
The document summarizes key points from several speakers at the Affiliate Summit West 2011 on leveraging personal branding for affiliate success. Geno Prussakov emphasized authenticity, value, being reachable, responsive, and real. Barbara Rozgoni discussed using free publicity to leverage personal branding into affiliate sales through words, intentions, routes, and experiences. Marty Fahncke suggested writing and speaking publicly, being seen online and offline, and borrowing social influence. Jim Kukral stressed the importance of trust, solving people's problems over being a middleman, and creating valuable content.
Jumpstart Your Thought Leadership Strategy
The document discusses establishing thought leadership through content creation and positioning a company as an industry expert. It recommends companies prioritize thought leadership by starting small with blogs and contributions to build their reputation over time. Common excuses for delaying thought leadership like waiting for website completion or more staff are addressed, noting that any content creation helps establish expertise. The contributor model of bringing in external authors is presented as an option for fewer resources.
Educate Your Customers to Buy from You
Educate your prospects to buy from you by providing educational content like eBooks, articles, talks, webinars, and courses. This content should inform and provide solutions without directly selling or badmouthing competitors. Educating prospects builds authority and trust, informs them about new offerings, and develops them into customers that can utilize more advanced products and services. The goal is to save prospects from making uninformed decisions by qualifying them to evaluate options and purchase from you.
B2B Content: Driving More Sales, Renewals, and Repeat Purchase from Your Exi...
In this MarketMix 2014 session, we reveal several best practices, strategies, and tactics for increasing distribution and conversion of your great content where it matters most. Attendees walked away with specific ideas for converting content into new sales, greater renewals, and higher customer lifetime value.
How to create b2b content that drives leads?
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
10 Steps to Launch a Content Marketing Strategy from Scratch
The document outlines 10 steps to launch a content marketing strategy: 1) Gain C-level buy-in, 2) Establish priorities, 3) Assess your database, 4) Build buyer insight, 5) Conduct buyer Q&A, 6) Design your content flow, 7) Audit existing content, 8) Evaluate capabilities and resources, 9) Develop an editorial calendar, and 10) Set appropriate expectations. The document provides examples and explanations for each step, emphasizing the importance of understanding buyers, creating relevant content, and planning sustainable execution through an editorial calendar.
Digital Marketing: How To Win Online
This document provides frameworks for creating a customer content journey. Framework 1 involves attracting customers, converting visitors, closing leads, and delighting customers. Framework 2 involves seeing, thinking, doing, and delighting customers with different types of content. The winning formula combines these frameworks into a customer content journey that maps content to different parts of the customer funnel based on personas, their pains/pleasures, and a timeline. This ensures the right content reaches customers at the right times.
Copywriting for Therapists and Coaches
1. Copywriting is the art and science of writing marketing materials to attract clients and get them to take action. Effective copy is important because people are exposed to thousands of ads daily and copy determines if people will hire you or convert on your website.
2. A copywriting formula involves writing an attention-getting headline, identifying the client's problems, describing the solution, providing credibility through proof, establishing uniqueness, and having a clear call to action. Headlines, problem identification, and empathy are especially important.
3. Key components of effective client-attracting copy include understanding copywriting principles, focusing on the client's pain and needs, using empathy, being easy to read, using clear language, being
Lecture 2 goals listening
The document discusses goals and listening for marketing. It provides examples of goals for different companies, such as brand awareness for Intel, influencing the market for Cisco, and customer support for Dell. It emphasizes the importance of listening to understand customers, hear pain points, and engage in conversations. Methods of listening include software, manual approaches, and getting involved in discussions. Questions are provided about defining inbound marketing, its benefits over outbound marketing, and its greater value for B2B compared to B2C companies.
DH-Digital Marketing Presentation Overview
This document discusses how to increase profits through targeted lead generation using Facebook advertising. It notes that Facebook prioritizes paid advertising, and that only 2-5% of followers typically see organic posts. It proposes finding the right audiences through Facebook advertising, using examples of Audience A and B, and retargeting people who click ads or opt into offers to have them book services. The document asks if there are any questions about this proposed lead generation approach.
Social analytics apr24'12_marklein-1
The document discusses how social measurement and analytics can provide fuel for smart content, engagement, and strategy. It covers how the communications environment is changing from traditional to social media, and implications for research and analytics. Metrics are shifting from impressions to engagement, and from measuring at the end to analyzing all the time.
The Art of Networking
Nicole McGough provides tips for effective networking. She emphasizes that networking is about building relationships, not just making brief connections. People gravitate toward others like themselves, so cultivate common ground. The key is performing well, cultivating the right image, and ensuring the right people are exposed to your work through networking. Follow up promptly with new contacts and return favors to maintain relationships over time.
Facebook advertising
This document provides 7 reasons to advertise on Facebook and tips for creating effective Facebook ads. It notes that Facebook has over 900 million users and is a powerful platform for targeted advertising. Some key points covered include the ability to precisely target ads by demographics, location, interests and other factors. It also discusses how Facebook ads allow advertisers to control their budgets and spending. The document concludes by addressing frequently asked questions and providing examples of industries that are successfully using Facebook ads.
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Joe Pulizzi gives a presentation on content marketing and how publishing content is the new form of marketing. He discusses how traditional marketing is no longer effective and content must be used to attract and engage customers. Pulizzi provides a 8 step process for content marketing, which includes understanding customer needs, creating valuable content, distributing it where customers are online, and consistently creating and sharing content over time. The goal is for companies to become a trusted resource and thought leader in their industry through helpful, relevant content.
How to Create Easy and Effective Buyer Personas with a Checklist
One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas.
Why Small Businesses Need a Website and Social Media Program
The document discusses why small businesses need a website and social media presence. It notes that consumers are more demanding and connected through devices like smartphones. Both websites and social media can help with advertising, sales, referrals, and building loyalty at a low cost. A website acts as an online brochure and replacement for other advertising, while social media allows businesses to showcase their expertise, promote their brand, and get customer feedback and referrals. The document provides advice on starting a website and social media program.
5 Creative Presentation Ideas from Presentation Process
Stuck with the usual PowerPoint Slides? Here are 5 Creative Presentation Ideas you can use in Your next business presentation. Brought to you from Presentation-Process.
Content Marketing: Publishing is the New Marketing
The document discusses content marketing and how it has become essential for businesses. It notes that consumers now spend more time online and on social networks than with traditional media. As a result, businesses need to become publishers that provide valuable content to attract and engage customers. The document provides tips for developing an effective content marketing strategy, such as understanding customer needs, creating a content calendar, and distributing content where customers spend their time online. The goal of content marketing is for businesses to become trusted resources and thought leaders in their industry.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
Branding Your Self Through Seo 1
The document provides tips on how to leverage keywords for search engine optimization (SEO) and branding purposes. It recommends using keywords that potential customers use in their online searches and in conversations to attract more attention both online and offline. It also discusses how to find relevant keywords using Google's keyword tool and guidelines for effective keyword research, like monitoring results over 30-90 days and focusing on "long tail keywords".
Making Money on LinkedIn and Facebook
Jim Jubelirer hosted a seminar on using Facebook and LinkedIn for business. He discussed developing online marketing strategies using these platforms, focusing on content, context, and calls to action. While online platforms are growing in importance, direct selling remains most effective for small businesses. The presentation covered best practices for profiles, engagement, and lead generation on LinkedIn. Social media should be one part of a multi-pronged marketing plan and not distract from core business operations.
11.18.14
According to the 2014 Edelman Trust Barometer study, employee credibility has skyrocketed over the past five years. That means an educated, social-savvy workforce can be one of the absolute top weapons in your sales arsenal. But in order to rely on your employees to connect with customers, you need to make sure they have the social engagement tools, credibility, and reputation they need to emerge as thought leaders who can outsell their peers. They need to be successfully connecting with potential customers on social media and engaging them through targeted content to generate more leads.
In this webinar, our panel of experts, including Jill Rowley and Kurt Shaver, will teach you how to motivate your employees and prepare them for social selling success. Specifically, we’ll discuss:
· Why your employees should care about being social
· Motivating employees with more than training, rewards, and recognition
· Resources to help your employees improve their social profiles, communications, and connections
More Related Content
What's hot
Leverage Your Personal Brand for Affiliate Success
The document summarizes key points from several speakers at the Affiliate Summit West 2011 on leveraging personal branding for affiliate success. Geno Prussakov emphasized authenticity, value, being reachable, responsive, and real. Barbara Rozgoni discussed using free publicity to leverage personal branding into affiliate sales through words, intentions, routes, and experiences. Marty Fahncke suggested writing and speaking publicly, being seen online and offline, and borrowing social influence. Jim Kukral stressed the importance of trust, solving people's problems over being a middleman, and creating valuable content.
Jumpstart Your Thought Leadership Strategy
The document discusses establishing thought leadership through content creation and positioning a company as an industry expert. It recommends companies prioritize thought leadership by starting small with blogs and contributions to build their reputation over time. Common excuses for delaying thought leadership like waiting for website completion or more staff are addressed, noting that any content creation helps establish expertise. The contributor model of bringing in external authors is presented as an option for fewer resources.
Educate Your Customers to Buy from You
Educate your prospects to buy from you by providing educational content like eBooks, articles, talks, webinars, and courses. This content should inform and provide solutions without directly selling or badmouthing competitors. Educating prospects builds authority and trust, informs them about new offerings, and develops them into customers that can utilize more advanced products and services. The goal is to save prospects from making uninformed decisions by qualifying them to evaluate options and purchase from you.
B2B Content: Driving More Sales, Renewals, and Repeat Purchase from Your Exi...
In this MarketMix 2014 session, we reveal several best practices, strategies, and tactics for increasing distribution and conversion of your great content where it matters most. Attendees walked away with specific ideas for converting content into new sales, greater renewals, and higher customer lifetime value.
How to create b2b content that drives leads?
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
10 Steps to Launch a Content Marketing Strategy from Scratch
The document outlines 10 steps to launch a content marketing strategy: 1) Gain C-level buy-in, 2) Establish priorities, 3) Assess your database, 4) Build buyer insight, 5) Conduct buyer Q&A, 6) Design your content flow, 7) Audit existing content, 8) Evaluate capabilities and resources, 9) Develop an editorial calendar, and 10) Set appropriate expectations. The document provides examples and explanations for each step, emphasizing the importance of understanding buyers, creating relevant content, and planning sustainable execution through an editorial calendar.
Digital Marketing: How To Win Online
This document provides frameworks for creating a customer content journey. Framework 1 involves attracting customers, converting visitors, closing leads, and delighting customers. Framework 2 involves seeing, thinking, doing, and delighting customers with different types of content. The winning formula combines these frameworks into a customer content journey that maps content to different parts of the customer funnel based on personas, their pains/pleasures, and a timeline. This ensures the right content reaches customers at the right times.
Copywriting for Therapists and Coaches
1. Copywriting is the art and science of writing marketing materials to attract clients and get them to take action. Effective copy is important because people are exposed to thousands of ads daily and copy determines if people will hire you or convert on your website.
2. A copywriting formula involves writing an attention-getting headline, identifying the client's problems, describing the solution, providing credibility through proof, establishing uniqueness, and having a clear call to action. Headlines, problem identification, and empathy are especially important.
3. Key components of effective client-attracting copy include understanding copywriting principles, focusing on the client's pain and needs, using empathy, being easy to read, using clear language, being
Lecture 2 goals listening
The document discusses goals and listening for marketing. It provides examples of goals for different companies, such as brand awareness for Intel, influencing the market for Cisco, and customer support for Dell. It emphasizes the importance of listening to understand customers, hear pain points, and engage in conversations. Methods of listening include software, manual approaches, and getting involved in discussions. Questions are provided about defining inbound marketing, its benefits over outbound marketing, and its greater value for B2B compared to B2C companies.
DH-Digital Marketing Presentation Overview
This document discusses how to increase profits through targeted lead generation using Facebook advertising. It notes that Facebook prioritizes paid advertising, and that only 2-5% of followers typically see organic posts. It proposes finding the right audiences through Facebook advertising, using examples of Audience A and B, and retargeting people who click ads or opt into offers to have them book services. The document asks if there are any questions about this proposed lead generation approach.
Social analytics apr24'12_marklein-1
The document discusses how social measurement and analytics can provide fuel for smart content, engagement, and strategy. It covers how the communications environment is changing from traditional to social media, and implications for research and analytics. Metrics are shifting from impressions to engagement, and from measuring at the end to analyzing all the time.
The Art of Networking
Nicole McGough provides tips for effective networking. She emphasizes that networking is about building relationships, not just making brief connections. People gravitate toward others like themselves, so cultivate common ground. The key is performing well, cultivating the right image, and ensuring the right people are exposed to your work through networking. Follow up promptly with new contacts and return favors to maintain relationships over time.
Facebook advertising
This document provides 7 reasons to advertise on Facebook and tips for creating effective Facebook ads. It notes that Facebook has over 900 million users and is a powerful platform for targeted advertising. Some key points covered include the ability to precisely target ads by demographics, location, interests and other factors. It also discusses how Facebook ads allow advertisers to control their budgets and spending. The document concludes by addressing frequently asked questions and providing examples of industries that are successfully using Facebook ads.
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Joe Pulizzi gives a presentation on content marketing and how publishing content is the new form of marketing. He discusses how traditional marketing is no longer effective and content must be used to attract and engage customers. Pulizzi provides a 8 step process for content marketing, which includes understanding customer needs, creating valuable content, distributing it where customers are online, and consistently creating and sharing content over time. The goal is for companies to become a trusted resource and thought leader in their industry through helpful, relevant content.
How to Create Easy and Effective Buyer Personas with a Checklist
One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas.
Why Small Businesses Need a Website and Social Media Program
The document discusses why small businesses need a website and social media presence. It notes that consumers are more demanding and connected through devices like smartphones. Both websites and social media can help with advertising, sales, referrals, and building loyalty at a low cost. A website acts as an online brochure and replacement for other advertising, while social media allows businesses to showcase their expertise, promote their brand, and get customer feedback and referrals. The document provides advice on starting a website and social media program.
5 Creative Presentation Ideas from Presentation Process
Stuck with the usual PowerPoint Slides? Here are 5 Creative Presentation Ideas you can use in Your next business presentation. Brought to you from Presentation-Process.
Content Marketing: Publishing is the New Marketing
The document discusses content marketing and how it has become essential for businesses. It notes that consumers now spend more time online and on social networks than with traditional media. As a result, businesses need to become publishers that provide valuable content to attract and engage customers. The document provides tips for developing an effective content marketing strategy, such as understanding customer needs, creating a content calendar, and distributing content where customers spend their time online. The goal of content marketing is for businesses to become trusted resources and thought leaders in their industry.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
Branding Your Self Through Seo 1
The document provides tips on how to leverage keywords for search engine optimization (SEO) and branding purposes. It recommends using keywords that potential customers use in their online searches and in conversations to attract more attention both online and offline. It also discusses how to find relevant keywords using Google's keyword tool and guidelines for effective keyword research, like monitoring results over 30-90 days and focusing on "long tail keywords".
What's hot (20)
Leverage Your Personal Brand for Affiliate Success
Leverage Your Personal Brand for Affiliate Success
B2B Content: Driving More Sales, Renewals, and Repeat Purchase from Your Exi...
B2B Content: Driving More Sales, Renewals, and Repeat Purchase from Your Exi...
10 Steps to Launch a Content Marketing Strategy from Scratch
10 Steps to Launch a Content Marketing Strategy from Scratch
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
How to Create Easy and Effective Buyer Personas with a Checklist
How to Create Easy and Effective Buyer Personas with a Checklist
Why Small Businesses Need a Website and Social Media Program
Why Small Businesses Need a Website and Social Media Program
5 Creative Presentation Ideas from Presentation Process
5 Creative Presentation Ideas from Presentation Process
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New Marketing
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
Similar to B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
Making Money on LinkedIn and Facebook
Jim Jubelirer hosted a seminar on using Facebook and LinkedIn for business. He discussed developing online marketing strategies using these platforms, focusing on content, context, and calls to action. While online platforms are growing in importance, direct selling remains most effective for small businesses. The presentation covered best practices for profiles, engagement, and lead generation on LinkedIn. Social media should be one part of a multi-pronged marketing plan and not distract from core business operations.
11.18.14
According to the 2014 Edelman Trust Barometer study, employee credibility has skyrocketed over the past five years. That means an educated, social-savvy workforce can be one of the absolute top weapons in your sales arsenal. But in order to rely on your employees to connect with customers, you need to make sure they have the social engagement tools, credibility, and reputation they need to emerge as thought leaders who can outsell their peers. They need to be successfully connecting with potential customers on social media and engaging them through targeted content to generate more leads.
In this webinar, our panel of experts, including Jill Rowley and Kurt Shaver, will teach you how to motivate your employees and prepare them for social selling success. Specifically, we’ll discuss:
· Why your employees should care about being social
· Motivating employees with more than training, rewards, and recognition
· Resources to help your employees improve their social profiles, communications, and connections
The Case for Content Marketing
The document discusses content marketing strategies and tips for B2B companies. It provides advice from various experts on developing compelling content to attract and engage prospects. Key tips include focusing content on buyer personas at different stages, telling your company story through customer insights and problems solved, and creating content in multiple formats tailored to online consumption. The overall strategy discussed is using consistent, valuable content to build trust and loyalty with customers over time.
Learn From The Experts: The Challenges With Content Marketing
The document is an excerpt from a book about the challenges of content marketing. It includes short quotes from several marketing experts on why brands struggle with content marketing. Some key challenges mentioned include a lack of empathy for customers, treating content as a tactical afterthought rather than a strategic asset, focusing only on short-term returns, and having an outdated "mass messaging" mindset in a world where social media requires more nuanced approaches. The excerpt provides perspectives from executives at companies like Kinsey, Mindjet, Sears, and SAP on overcoming these challenges.
Introduction to B2B content marketing
It’s harder than ever to engage with B2B buyers in today’s fast-paced digital economy. Thanks to the proliferation of technology, the balance of power between buyers and sellers has caused a monumental shift in the traditional B2B purchase funnel. B2B buyers have become extremely savvy and often dictate when, where, and how they want to interact with brands. At the same time, they’ve grown very skeptical of advertising, which makes it difficult for brands to attract and retain customers.
Enter content marketing. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent messages to help attract and retain a clearly defined audience.
This guide offers a brief introduction get started with a content marketing strategy for your B2B organization.
AMA Baltimore - Building Your Content Marketing Plan
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
How destinations can boost content marketing in 2014
Content marketing has become an integral part of a destination's strategy to engage and inspire visitors. SMG's first in a series of white papers proposes some approaches to help DMOs improve their content marketing approach.
Building Dominant Brands in a Digital World
There's no denying the power the Internet has in helping to increase B2B brand awareness and drive sales. Developing content such as white papers, podcast and videos, and broadcasting it through social media is a proven way to engage your prospects and grow thought leadership in your industry.
If you'd like more information about content marketing and social media for B2B companies, visit www.schubertb2b.com.
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMC
This document provides guidance on effective B2B content marketing. It discusses setting clear goals and metrics, understanding the audience through buyer personas, distributing content through blockbuster pieces and customer journeys, and optimizing through testing. Visuals, short engaging copy, mobile optimization, and leveraging employees are some best practices. The key is to test content to find the most effective approaches and continuously refresh successful creative elements. Overall it emphasizes the importance of understanding the audience, distributing high-quality content, and optimizing through testing to improve performance.
Strike It Rich With LinkedIn - Intergage Seminar October 2019
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
Brand: The Unbreakable Frame
The document discusses the importance of having an "unbreakable frame" around a brand through consistent branding and messaging. It emphasizes defining a brand's essence and point of view to achieve true differentiation. A strong brand is built from aligning all communications, from brand strategy to tactics, with the organizational character. Examples are provided of companies like IBM that maintain brand discipline at a large scale through clear guidelines and digital-first thinking.
Welcome to the Content Marketing Matrix
Learn how to market your business without expensive advertisie, how to do content marketing without spending hours on social media and take away some practical tools and strategies to get started with content marketing.
Build Your Brand: Make A Name For Yourself Through Effective Communication
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Cómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
This document provides an overview of developing an effective content marketing strategy. It discusses understanding customers, creating different types of content, developing buyer personas, and aligning content with the stages of the buyer's journey. The key points covered are:
1) Understanding customers is essential for creating valuable content, including where they spend time online and what challenges they face.
2) An effective content marketing mix includes original content (created by the business), curated content, and syndicated content in a 65/10/25 ratio.
3) Developing buyer personas through research helps tailor content to specific customer groups and their needs, behaviors, and concerns.
4) Aligning content with the awareness, consideration
Marketing on a Shoestring Budget - October 2013
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
Wp socialmedia
This document provides six tips for improving social media marketing strategies for B2B brands. It recommends defining social media policies, examining etiquette, scheduling posts for consistency, using social media insights in sales, engaging prospects across multiple channels, and measuring return on investment from social media efforts. Integrating social media with marketing automation can help optimize efforts.
Thought Leadership from the Inside Out
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Buyer persona slides
This document provides an overview of how to design and leverage buyer personas. It begins with introducing buyer personas and their importance in targeted marketing. It then discusses how personas are created through research and interviews. The document outlines how to present personas to organizations and provides an example of a complete persona profile. Finally, it discusses various business applications of personas, such as content creation, sales, services, and measuring customer lifetime value.
Designing & Testing Buyer Personas for Inbound Marketing
Learn how to research a market and develop buyer personas for all of your target markets. This deck covers the fundamentals of customer segmentation, including gathering market information, how to pull that information into a cohesive buyer persona, and examples of Hubspot's buyer personas. Slides from a class taught by Hubspot's Sam Mallikarjunan.
Build Your Brand: Make A Name For Yourself Through Effective Communication
This document provides guidance on building a personal brand through effective communication. It discusses defining your brand through attributes like being authentic, distinctive, relative and consistent. It also recommends conducting a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. Additionally, it advises identifying your target audience and competitors, crafting a positioning statement and value proposition, and proving your brand through work experience, networking and social media platforms like LinkedIn. The overall goal is to strategically shift your brand toward a specific goal and differentiate yourself from others in your field.
Similar to B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward (20)
Learn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content Marketing
AMA Baltimore - Building Your Content Marketing Plan
AMA Baltimore - Building Your Content Marketing Plan
How destinations can boost content marketing in 2014
How destinations can boost content marketing in 2014
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMC
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMC
Strike It Rich With LinkedIn - Intergage Seminar October 2019
Strike It Rich With LinkedIn - Intergage Seminar October 2019
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
Cómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
Cómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
Designing & Testing Buyer Personas for Inbound Marketing
Designing & Testing Buyer Personas for Inbound Marketing
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
More from ComBlu, Inc.
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
ComBlu leads an expert marketing panel discussing customer-centric content strategies at Chicago’s AMA annual conference.
Multiple Generations Further Complicate the B2B Buying Center
This document summarizes differences in workstyles, media usage, decision-making sources, vendor criteria, and decision mindsets between Millennial, Generation X, and Boomer stakeholders in B2B buying centers. Millennials prioritize work-life balance, use multiple social networks and streaming media, and value company reputation. Generation X spends the most time on Facebook, considers industry analysts and vendor websites as top sources, and wants solutions that are easy to implement and set them up for the future. Boomers are the biggest consumers of traditional media but also use digital, rely on peers and case studies, and bring deep experience to guide evaluations and avoid hidden issues.
Experts in Content Strategy, Thought Leadership & Influencer Engagement
ComBlu is a marketing agency specializing in content strategy, thought leadership, and influencer engagement. They have deep expertise in these areas across multiple industries, including technology, financial services, healthcare, and professional services. ComBlu takes a partner-oriented approach, prioritizing understanding each client's business to develop customized strategies. They have worked with well-known brands and cite strong client relationships, with clients praising ComBlu's strategic insights and ability to provide new perspectives.
Content Marketing and Social Business Overview
This document discusses best practices for content marketing and social business from a recent study conducted by ComBlu for Lithium Inc. It identifies key trends like live storytelling using video and virtual reality, collaboration with influencers, and personalized experiences. It outlines ComBlu's approach to content strategy development, which includes discovery, workshops, and defining deliverables. ComBlu aims to help clients assess readiness and build frameworks to scale content operations.
Topic Modeling: Pave the Way for Your B2B Content Roadmap
This document discusses using topic modeling to develop a relevant content roadmap for B2B marketing. It explains that topic modeling involves analyzing trends, challenges, and pain points within an industry to create content that provides value and guidance for customers undergoing business transformation. Developing content based on topics gaining traction in media, social channels, and competitor events helps marketers deliver valuable guidance to audiences navigating innovation.
Ten Steps to Building a Brand Publishing Center of Excellence
In conjunction with the Forbes CMO research, the Brand Publishing Institute (BPI) has just released an additional report that examines the 10 best practices required to effectively build a publishing center of excellence.
This report is designed to provide marketing executives a holistic methodology for organizing, optimizing, and systematizing enterprise-wide publishing processes.
In addition, this framework provides an objective lens to help marketing executives evaluate the many technologies, skills sets, organizational changes, and process redesigns they will need to consider as they build a publishing competency.
The Brand Publishing Institute offers best practices research, executive education workshops, and practitioner certification programs designed to teach marketing leaders – and their direct reports – how to successfully manage the rising cost and complexity of content operations, and sustainably fuel content-intensive sales and marketing programs. www.brandpublishinginstitute.com
Speaker Presentation: Content Through the Eyes of the CMO
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health.
Speaker Presentation: Content Innovation
The document describes an interactive game-based learning model created by SAP that makes learning about new technologies feel realistic by presenting business challenges and scenarios. It allows for collaboration between IT and business units and covers complex topics in short, engaging, and shareable modules that can be personalized. The model provides a simple cost calculator and compares options to competitors while helping make a holistic business case for solutions.
Content Maturity Model
ComBlu recently researched content maturity models and extrapolated information from multiple sources and augmented these findings with our own institutional knowledge.This infographic summarizes this research and presents a roadmap for growing content competencies inside organizations.
ComBlu State of Online Communities 2010
The document summarizes the findings of a study that evaluated the effectiveness of online branded communities and social media integration strategies for 45 major brands across nine industries. The key findings were:
1. Most brands were still in the experimentation phase with social marketing and their online communities lacked meaningful engagement and strategic integration across platforms.
2. Adoption of best practices for community building and engagement was inconsistent among the brands studied.
3. Integration of social media into the brands' overall strategies lagged behind other areas.
The report analyzed the performance of high performing communities and identified opportunities for brands to improve customer engagement and realize more value from their online communities.
ComBlu State of Online Communities 2010
This document summarizes a study of online branded communities run by major brands across 12 industries. Some key findings include:
- Social experimentation is still the most common approach, but more brands are taking a cohesive, strategic approach to social engagement.
- The percentage of "High Performers" (brands scoring 35+ points) increased significantly from 11% to 33%.
- Activity levels in communities are higher when brands provide more engagement tools and reward member participation.
- Gaming, Entertainment, Insurance, Technology and Telecom industries have the most active communities and highest scores overall.
- While social media integration is higher, few brands offer universal logins or integrate reputation/points across platforms.
State of Online Branded Communities
This document provides an overview and key findings from a study of 92 major brands' online communities across 15 industries. Some of the main insights include:
- Many brands are experimenting with new community and social media strategies as these areas mature. However, few integrate their online communities fully with social media.
- Content customization and other best practices around member experience are still not widely adopted.
- Community management and leadership remains an area needing improvement, as unanswered posts and stale content hurt communities.
- While social media has value, an "all Facebook" approach alone is incomplete; online communities remain important for developing customer relationships.
Case Study
The document outlines a strategy to drive awareness and preference for Verizon Wireless by seeding influencers and bloggers with wireless devices and content to share their experiences on social media. It describes engaging select bloggers to try Verizon's products and services and share honest opinions. The program generated over 256.9 million impressions through 380 bloggers and increased influencer likelihood to recommend Verizon and its devices from 50% to 96%.
Top telecom case study
The document outlines a strategy to drive awareness and preference for a top telecom company by seeding influencers and bloggers with wireless devices, accessories, and content to share their experiences on social networks. It generated over 256.9 million impressions through 380 bloggers, with post-program surveys finding influencers' likelihood to recommend the brand and devices nearly doubled from 50% to 96% after participating.
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
The document discusses taking a content journey approach to content strategy and roadmapping. It recommends building personas, mapping content to the customer journey, developing use case scenarios, auditing content, and creating an action plan to address gaps. The key takeaways are to understand the audience and their needs at each stage of the decision journey, evaluate the current experience, and continuously refine the content strategy working with stakeholders.
ComBlu Cost Deflection
Microsoft sought to improve the customer experience for its Office Live Support Community and decrease support costs. It consolidated various support sites and content repositories into a single portal. This allowed it to activate customer advocates as mentors, drive product subscriptions, and decrease support costs by over 60% while exceeding its community answer rate goal of 50% with an actual rate of 77%. Page views for support also increased significantly.
Content Along the B-to-B Decision Journey
Jamie Mann is a senior marketing manager at Microsoft who runs community and influencer strategies for Microsoft Office and Office 365. Kathy Baughman is the president of social business firm ComBlu, where she helps clients with social engagement, brand advocacy, and social measurement. The document discusses how content can be used across the B2B decision journey, from awareness to purchase to post-purchase, to engage customers and lower support costs. It provides examples of content types, strategies, and metrics at each stage of the journey.
State of Online Branded Communities Webinar
Comblu's third annual study on community and engagement. Get an in-depth understanding on what best practices make branded communities perform. Learn who is leading the pack and why.
The Community Manager Certificate Program
The document discusses the need for a community management certificate program. It notes that as brands add online communities to their marketing, there is an increasing demand for skilled community managers. However, few people currently have the necessary expertise. The certificate program aims to teach both community management skills and product/brand expertise. It also outlines some of the course content, including roles, engagement, content moderation, and more. The document argues that without proper community management, online communities can face issues like being ghost towns, centers of drama, or cliques.
More from ComBlu, Inc. (20)
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
Multiple Generations Further Complicate the B2B Buying Center
Multiple Generations Further Complicate the B2B Buying Center
Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement
Topic Modeling: Pave the Way for Your B2B Content Roadmap
Topic Modeling: Pave the Way for Your B2B Content Roadmap
Ten Steps to Building a Brand Publishing Center of Excellence
Ten Steps to Building a Brand Publishing Center of Excellence
Speaker Presentation: Content Through the Eyes of the CMO
Speaker Presentation: Content Through the Eyes of the CMO
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Recently uploaded
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsGoogle Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastRecently uploaded (20)
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
- 1. B2B PERSONAS: You’re Doing it Wrong! 5 DIY HACKS TO HELP DRIVE YOUR CONTENT STRATEGY FORWARD P R E S E N T E D BY
- 2. Is your customer view cobbled together from afar?
- 3. Are your personas just a reflection of your own assumptions?
- 4. Do you toot your own horn too much with your content?
- 5. If the answer is yes to any of these questions, then your content experience likely feels like this. Gross.
- 6. You will condition your customers to tune you out.
- 7. With different goals and objectives, internal teams aren’t always on the same page when it comes to creating content that’s relevant.
- 9. HACK #1: Narrow down your target audience • Select the most influential roles in the buying center • Don’t dwell on too many titles and flavors of the same role – pick one as a marker • Start with 1-3 targets and expand over time
- 10. HACK #2: Determine “must-have” information Role In the Buying center What are the top 5 data points you need at a minimum to inform your content strategy?
- 11. HACK #3: Search for the missing pieces • Social listening • Focus groups • Surveys • Phone interviews • Internal SMEs • Job descriptions • LinkedIn profiles • Conference agendas • Blog/article comments • Communities You are not lost at sea; there are plenty of sources of information:
- 12. HACK #4: Socialize them Work hard to promote customer empathy throughout the organization and bring your personas to life. Don’t put your personas out to pasture.
- 13. HACK #5: Revisit your personas periodically As market conditions change, so do your customers.
- 14. RELATED READING THOUGHT LEADERSHIP Where Does Your Content Journey Lead? ComBlu Perspectives: Buying Centers How Multi-generational Insights Influence The B2B Buying Center Putting Personas Into Perspective
- 15. ComBlu provides content marketing strategy, change management guidance, and governance to brands such as Cisco, Capital One, VMware, TransUnion, BMO Harris Bank and others. ABOUT COMBLU
- 16. © C O P Y R I G H T 2 0 2 0 , C O M B L U 2 0 2 0 W W W . C O M B L U . C O M C O N T A C T U S SOCIALADDRESS 1046 W. Kinzie St. Suite 300 Chicago, IL 60642 E-MAIL ctreleaven@comblu.com jvoisard@comblu.com