Deadcellzones.Com Presentation
Deadcellzones.com is a "Consumer Generated Coverage Map™" of outdoor and indoor cell phone reception problem locations for AT&T, Verizon, Sprint, T-Mobile and other smaller carriers. The map is dedicated to identifying buildings, homes, parks, resorts, stadiums, hospitals and public places where cellular phone calls are frequently dropped or where a cell phone signal is not available. It is our mission to become the voice of 240 million US wireless customers and identify all relevant dead zones, dropped calls, network congestion areas. The database was founded in 2001 and has become a central platform for objectively sharing notorious dead zone locations. It is our mission to report coverage complaints efficiently to wireless carriers and mobile retailers through our mapping API. We believe seamless cellular coverage can be achieved if carriers stop hyping their national coverage maps in commercials and simply focus locally at providing better coverage at the neighborhood level. Our map has a searchable map database of over 100,000+ cell phone complaints submitted from customers and receives hundreds of new complaints each day.
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Deadcellzones.Com Presentation
- 1. DeadCellZones.com Summary Jeff Cohn Founder & CEO Owned by Syndicated Maps March 2014
- 2. ■Deadcellzones.com Part of Syndicated Maps ■Founded in 2001 ■5,000,000+ Pageviews ■Based in Los Angeles ■Advertising & Data Licensing ■Self Funded Company Overview
- 4. The Mobile Data Tsunami Is Here
- 5. “3 C’s” Challenging Service Quality
- 6. Signaling Growing 2X Faster Than Data
- 7. Chatty Apps = Congestion / Video = Capacity Issues
- 8. Wi-Fi Growing Faster Than Cellular
- 9. Too Many Persistent Dropped Calls
- 10. Poor Customer Service Ratings
- 11. Misleading Advertising & Marketing
- 12. FCC Is Not Responsive
- 13. No Forum To Push Zoning Modifications
- 14. What Do Wireless Consumers Want?
- 15. How Do People Find Us?
- 16. 5,000+ Visitors Per Day 1,000,000+ Visitors Per Year
- 18. Dead Zones Location Database Growth
- 19. Dead Zones, Dropped Calls, Congestion
- 20. Percentage of Database Complaints
- 21. ■ AT&T – 42% ■ Verizon – 25% ■ Sprint – 16% ■ T-Mobile – 13% ■ MetroPCS - 2% ■ Tracfone - 1% ■ Other - 1% 51,000+ in Database as of August 2014 Summary of Current Database
- 22. Geo-Targeting Advertising Works on Our Site
- 23. 5,000+ Customers Visit DeadCellZones.com Each Day + 1,000 Per Day to DeadZones.com
- 24. Geo-Targeted AT&T Microsite Ads
- 26. Effective Advertiser Cost $.07 Per Customer Visit
- 27. Effective Advertiser Cost $. 02 Per Page View
- 28. What Ads Are Clearly Working?
- 29. Geo Targeted AT&T Blog Ads
- 30. Ad Engagement Performance VS 4X More Engagement With Geo-Targeted Microsite Ads
- 31. Who Is Our Audience?
- 32. Sophisticated, Affluent & Educated Audience
- 33. In-Building Database Of Problems
- 34. Database of Retail Store Coverage Problems
- 35. Database of Hospital Coverage Problems
- 36. Database of Airport Coverage Problems
- 37. Schools With Coverage Problems
- 38. The Future . . .
- 39. Open Secure Free Wi-Fi Networks
- 41. Google Loon Project - Wireless Orbiting Balloon
- 42. Carriers Must Find New Ways To Stay Relevant
- 43. Connected Car
- 44. What Wireless Carrier Does Your Car Have?
- 45. ●Listen To Your Customers ●Be Transparent About 3’C’s ●Embrace New Technology ●Be Disruptive Key Takeaways
- 46. Jeff Cohn Founder & CEO DeadCellZones.com DeadZones.com @DeadZones jeff@deadcellzones.com Direct: (310) 721-8118
Editor's Notes
- Traditionally, carriers have addressed coverage solutions by expanding coverage through the deployment of various “macro network” solutions ranging from complete new base stations down to micro and pico cells. Typically these are not deployed within a building A number of vendors have developed and deployed solutions for large venues supporting a large number of simultaneous callers. Various train stations, large hotels & casinos, stadiums and malls have been equipped the carriers or the building owner. However, these solutions have not proven cost effective in serving smaller “spots”. This is an ideal situation for a new disruptive technology that challenges the existing price performance paradigm.