The document discusses various advertising techniques used to appeal to people, including celebrity endorsement to build trust in products, using imagery to promote ideas of escape and adventure, questioning people's individuality or intelligence to encourage purchasing decisions, associating products with desirable lifestyles and peer approval, promoting rebellion, using scientific claims or statistics to convince people, and making people feel guilty or incomplete without the advertised product. Celebrity endorsements, imagery, and rhetorical questions are some of the techniques analyzed in the brief descriptions.