This document records a creative brief team meeting for an advertising production project. It lists the team members and has sections for them to provide their ideas for the name, slogan, and color scheme of the advertisement, as well as positives and negatives about each idea. The final chosen name, slogan, and color scheme are also documented along with decisions about the target audience and any other final choices.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Liam
Libby
Cloudia
Final Chosen Name
Final Chosen Slogan
Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions