The document discusses various advertising techniques used to appeal to people, including celebrity endorsement to build trust in products, using imagery to promote ideas of escape and adventure, questioning people's individuality or intelligence to encourage purchasing decisions, associating products with desirable lifestyles and peer approval, promoting rebellion, using scientific claims or statistics to convince people, and making people feel guilty or incomplete without the advertised product. Celebrity endorsements, imagery, and rhetorical questions are some of the techniques analyzed in the brief descriptions.
1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
People will think that if they wear this
they will be beautiful like her!
People will want to be like
George so will drink what
he drinks and they will
trust the opinions of
famous people s if they say
I use this insurance most
people will do the same.
2. Independence/Individuality
Intelligence
They use images like this to make people want to go
on holiday “Escape”.
They use images like this to entice people’s sense of
adventure and make them think “yeah I could be there”
Adverts like this question people’s
individuality by daring them to come to their
festival.
This advert is like a question. It is asking “are you smart
enough to understand our add, if you are you should be
driving are car”
Adverts like this trick people in to thinking that if we are
not with that brand we are not smart”
3. Lifestyle
Nurture
Peer Approval
This image is saying to people that the produce
will be part of them when they get.
The hair In the image shows me that its they
are trying to make like it will be party of you.
Makes you feel bad that you’re not helping out with
nature.
4. Rebel
Rhetorical Question
Because your “mates” drink it so should you.
Being a rebel is cool be the odd one out and stand
out because you have the guts to!
5. Scientific / Statistical Claim
Unfinished Comparison / Claim
Making you feel bad that you would this little girl go
hunger or sleep on the streets ?
People are suckers for a scientific quote ( 9/10 people
think this bar of soap is good)
Believing in them self so others will believe in
them as well
