9. 5 gum is our main rival
Because…
Target audience PackagingFlavours
However we decided that…
10. HOW WE WILL GET OUR GUM OUT THERE !
Our plan is to hand out free packets of gum for 2 weeks all over the county
Persuading people to buy our gum.
When the 2 weeks is over we will have a prize if you buy a
certain packet of gum you will win…E.g. a chance to meet George Clooney.
11. GOOD POINTS
• It stands out
• Range of flavours
• Stands out from the rest
• Aimed at a younger audience showed through design
