This document summarizes the key aspects of using social media for business purposes. It discusses the top social media platforms of Facebook, Twitter, Instagram, and determining the best platform based on a business's content, time commitment, and desired culture. The document outlines the 5 essential steps for social media success: 1) Designate a manager, 2) Listen to your audience, 3) Define goals, 4) Plan content, and 5) Engage and measure results. Businesses are encouraged to follow these steps consistently to build an engaged community and drive more customers.

1. Social Media Savvy
“Essential Steps for Success”
An Upper Lakes Foods Seminar
Presented by: Cara Lindberg
Marketing Specialist, Upper Lakes
Foods

2. What is Social Media?
http://www.youtube.com/watch?v=QUCfFcchw1w

3. Facebook
Twitter
Linkedin
Instagram
Pinterest
Google Plus
YouTube
Yelp
Foursquare
… And More!!

4.  One billion active users
currently on Facebook
 More than 50% of active users
log on to Facebook everyday
 Average user has 130 friends
 Average user is connected to
80 community pages, groups
and events
 Facebook’s faster growing
group is those over 50

5. Twitter is an online
social networking
service that enables its
users to send and read
text-based messages of
up to 140 characters,
known as "tweets".
Dairy Queen @DairyQueen 19 Apr
Dragging today? Add a boost, to your
#OrangeJulius smoothie.
Afterwards, you’ll be ready to high
five a unicorn.

6. Instagram is an online
photo-sharing and
social networking
service that enables its
users to take pictures,
apply digital filters to
them, and share them
on a variety of social
networking services,
such as Facebook or
Twitter.

7. Instagram Filters

8. How to choose the best
platform for your
business
• Content
• Commitment
• Culture

9. Content
• It’s tough to manage an Instagram presence, for
instance, if you never plan to take any photos.
• It’s tough to grow a YouTube presence if you never
create any video content.
• Content comes in many forms. The type of content you
are willing to create dictates what platforms you should
be on.

10. Commitment
• How much time are you willing to commit to this
endeavor?
• Be realistic about how much time you’re truly willing to
devote. Social media success is largely dependent on
consistency.
• Biting off more than you can chew can lead to burnout.
Picking the platform that fits your time commitment will
make all the difference in being able to be successful.

11. Culture
What culture are you looking to create?
For example:
• Are your Social Media sites a place for employees to
engage?
• Are your Social Media sites a place to advertise to
potential customers?
• Are your Social Media sites a place to define your
company branding?

12. The 5 Essential Steps
for Success
1. Determine who is going
to manage
2. Listen to your audience
3. Define your goals
4. Plan your content
5. Engage

13. Who is going
to manage?
The most important role will be the manager of
this initiative!
1. Develop the strategy
2. Assist in development of content
3. Schedule postings
4. Measure results

14. Listen to
your
audience
1. Follow conversations about your brand and
products and also that of your key competitors.
2. What do people think about you and your
brand?
3. Who are the key people who influence others
and which ones should you engage with?

15. Define
your
goals
When planning your strategy, your business objectives must
be understood.
For example, do you want to:
1. Drive traffic to your website?
2. Increase your “fans” or “followers?”
3. Create a positive employee culture?

16. Plan
Content
Communicating with the right “tone”
1. Plan your topics and themes carefully.
2. Plan a varied range of content to showcase the
personality and voice of your company.
3. Post content at the right time, in the right way
to the right people.

17. Measure your success
1. Set specific milestones so that you can track your
success.
2. Develop achievable goals and let these direct the path
you follow.
For example:
We will get 10 new “likes” each month.

18. Now you are
ready to
engage your
audience!
If you follow these 5 essential steps for success you will:
1. Be armed with a smart objective
2. Have a solid timeline to measure success
3. Produce great content
4. Keep your schedule and be consistent
5. Drive more business to your restaurant!

19. Remember, you have to stick
with this to build your
following & community!

20. Thank You!
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