SEO for Beginners
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SEO for Beginners

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This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.

This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.

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SEO for Beginners SEO for Beginners Presentation Transcript

  • Being Found Online SEO for Agents Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.ClicksInternetMarketing.com www.Twitter.com/ClicksIM - @ClicksIM Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
    • OVERVIEW
    • Where are people searching?
    • How are people searching online?
    • How do search engines find & rank websites?
    • What is SEO?
    • Having a Website – First Steps
    • Paid Search v. Organic Search
    • Google Places
    • On-site & Off-site SEO
    • Social Media
    • Tracking & Monitoring Traffic
    • Recap
    • Resources
    • Q&A
    SEO for Agents Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
    • WHO IS SEARCHING?
    • 50% of Americans use search EVERYDAY
    • 90% use search once a month
    • There are 29 million searches a minute
    • Online searches have replaced the Yellow Pages
    x *Source: “Marketing in the Age of Google”, Vanessa Fox SEO for Agents
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
    • WHERE ARE PEOPLE?
    • Search Engine Market Share
    14% 64% 16% Numbers as of March 2011; Source: Mashable 6% Other SEO for Agents
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
    • WHAT TYPES OF SEARCHES?
    • Information – news, how-to, opinions
    • Product Reviews – pre-shopping
    • Products/Services – ready to buy (online or off)
    • Entertainment – games, music, video
    SEO for Agents
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
    • HOW DO WE SEARCH?
    • Keywords
      • Real Estate in Pittsburgh
      • Realtors Pittsburgh
      • Commercial Real Estate in Moon Township
      • Houses for Sale 15212
      • Good Real Estate Agents Pittsburgh
      • Residential Real Estate Listings Pittsburgh
    SEO for Agents
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Homeowners, Clients, Buyers, Sellers Your Business or Website/Blog
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
    • HOW
    • DO
    • SEARCH
    • ENGINES
    • WORK?
    There are over 200 factors Google uses to rank a website. SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist Google Places Map Google Places Organic Search Results SEO for Agents Ads or Paid Advertising
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
    • HOW
    • ARE
    • WE
    • SEARCHING?
    The top three results receive 58% of all clicks SEO for Agents
  • Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.* * http://en.wikipedia.org/wiki/Search_engine_optimization Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
    • SEO
    • Pull in people already searching for what you offer –
      • Keywords/Content
      • Links
      • Social Media
      • Effective Web Design
    Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
    • HAVING A WEBSITE –
    • FIRST STEPS
    • Domain Name – Godaddy.com
    • Website Hosting – HostGator.com, GoDaddy.com
    • Website Designer/Web Developer
    Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents
      • WHY SHOULD I CARE?
      • Be Found
      • Make Sales
      • Build a Client Base
      • Build a Community
    Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
      • Why use keywords?
      • Tells Search Engines What Your Website Is/Does
      • Allows People to Find You
    Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
      • How Do I Know What My Keywords Are?
      • Location
      • Types of Services
      • Competition
      • Thesaurus/Synonyms
      • Google’s Keyword Tool
      • Google Trends/Google Insights
    Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
      • Where should keywords go?
      • Content
      • Title tags
      • Meta tags
      • Anchor text
      • URL Extensions
    Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  • Categories Title URL SEO for Agents Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  • Title Anchor text Categories Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  • Presented by Jami Broom, Internet Marketing Strategist
    • Title Tags:
    • Keyword-rich
    • Different on EACH page
    SEO for Agents
      • Use Analytics to Track Keywords
      • Google Analytics is free.
    Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist Referring Websites SEO for Agents
    • Blogging
    • Easy to add new “pages” or posts
    • Naturally search-friendly
    • Establishes you or your company as a leader in your industry
    Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Contact Page Google Map Address Phone
  • Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Google Places
  • Presented by Jami Broom, Internet Marketing Strategist Google Places Page Address & Contact Info Reviews SEO for Agents google.com/placesforbusiness Photos
  • Presented by Jami Broom, Internet Marketing Strategist Google Places Page Reviews SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist WHAT HAVE WE LEARNED SO FAR? SEO for Agents
    • People use search engines to find things
    • Search engines read websites
    • Using keywords helps search engines read websites, and therefore rank them
    • Where to put these keywords
  • Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist
    • Hyperlinks to Your Website from other websites:
    • Increase Traffic
    • Help with Branding
    • Provide Relevancy for Search Engines, i.e., Higher Rankings
    SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist
    • ALL LINKS ARE NOT CREATED EQUAL
    • Links Must Be:
    • Relevant
    • Trustworthy
    SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist Link-Building Links pointing to a website from a variety of other quality websites play a tremendous role in a website’s ability to rank highly. These are called backlinks, in-bound links, or in-links, interchangeably. SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist
    • WHERE DO GOOD LINKS COME FROM?
    • Blog Comments
    • News sites (Press Releases)
    • Relevant Trade Publications
    • Web Articles
    • Web Forums
    • Web Directories
    • Requests
    SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist
    • Link-Building: Three Things to Consider
    • Quality of the Website
    • Anchor Text
    • Variety of sources
    Website SEO for Agents
  • Social Media & Search Presented by Jami Broom, Internet Marketing Strategist
  • Social Media & Search Presented by Jami Broom, Internet Marketing Strategist Search engines purchase data feeds from social media sources SEO for Agents
    • Incorporate Social Media onto Your Website ?
    • Blogs – Use RSS feeds, comments
    • Twitter – “Follow Me”, or Display Tweets
    • FaceBook – Display Status Updates, “Friend Me”
    • “ Share This” buttons
    Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  • Presented by Jami Broom, Internet Marketing Strategist Icons/Links can be custom-designed SEO for Agents Social Media & Your Website
  • “ Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
    • IF YOU PRODUCE COMPELLING CONTENT, OTHER SITES WILL LINK BACK TO YOU.
    • SEARCH ENGINES ARE DESIGNED TO FIND GOOD CONTENT.
    Presented by Jami Broom, Internet Marketing Strategist WHAT TO REMEMBER ABOUT SEO AND SOCIAL MEDIA: SEO for Agents
    • Keywords Matter. Do your keyword research.
    • Content is King. (But not if it can’t be found.)
    • Search Engine Crawlers Aren’t That Smart. Make it easy for them to “see” your site.
    • Links are VERY important
    TAKEAWAYS: Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  • Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Additional Resources
    • RESOURCES:
    • SEO Book - www.seobook.com
    • SEOMoz - www.seomoz.com
    • Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group
    Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Additional Resources
  • The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com Jami Broom @ClicksIM 412-250-7237 jbroom@clicks-im.com