Your SlideShare is downloading. ×
0
Being Found Online SEO for Agents Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.ClicksInternetMa...
<ul><li>OVERVIEW </li></ul><ul><li>Where are people searching? </li></ul><ul><li>How are people searching online? </li></u...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHO IS SEARCHING? </li></ul><ul><li>50%...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHERE ARE PEOPLE? </li></ul><ul><li>Sea...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHAT TYPES OF SEARCHES? </li></ul><ul><...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist <ul><li>HOW DO WE SEARCH? </li></ul><ul><li>Key...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Homeowners, Clients, Buyers, Sel...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist <ul><li>HOW  </li></ul><ul><li>DO  </li></ul><u...
Presented by Jami Broom, Internet Marketing Strategist Google Places Map Google  Places Organic Search Results SEO for Age...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist <ul><li>HOW  </li></ul><ul><li>ARE  </li></ul><...
Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of tr...
<ul><li>SEO </li></ul><ul><li>Pull in people  already searching for what you offer –  </li></ul><ul><ul><li>Keywords/Conte...
<ul><li>HAVING A WEBSITE –  </li></ul><ul><li>FIRST STEPS </li></ul><ul><li>Domain Name – Godaddy.com </li></ul><ul><li>We...
Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% -...
<ul><ul><li>WHY SHOULD I CARE? </li></ul></ul><ul><ul><li>Be Found </li></ul></ul><ul><ul><li>Make Sales </li></ul></ul><u...
<ul><ul><li>Why use keywords? </li></ul></ul><ul><ul><li>Tells Search Engines What Your Website Is/Does </li></ul></ul><ul...
<ul><ul><li>How Do I Know What My Keywords Are? </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Types of Se...
<ul><ul><li>Where should keywords go? </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Title tags </li></ul><...
Categories Title URL SEO for Agents Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist
Title Anchor text Categories Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist
Presented by Jami Broom, Internet Marketing Strategist <ul><li>Title Tags: </li></ul><ul><li>Keyword-rich </li></ul><ul><l...
<ul><ul><li>Use Analytics to Track Keywords  </li></ul></ul><ul><ul><li>Google Analytics is free. </li></ul></ul>Twitter: ...
Presented by Jami Broom, Internet Marketing Strategist Referring Websites SEO for Agents
<ul><li>Blogging </li></ul><ul><li>Easy to add new “pages” or posts </li></ul><ul><li>Naturally  search-friendly </li></ul...
Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Contact Page Google Map Address Phone
Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Google  Places
Presented by Jami Broom, Internet Marketing Strategist Google  Places Page Address & Contact Info Reviews SEO for Agents g...
Presented by Jami Broom, Internet Marketing Strategist Google  Places Page Reviews SEO for Agents
Presented by Jami Broom, Internet Marketing Strategist WHAT HAVE WE LEARNED SO FAR? SEO for Agents <ul><li>People use sear...
Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% -...
Presented by Jami Broom, Internet Marketing Strategist <ul><li>Hyperlinks to Your Website from other websites: </li></ul><...
Presented by Jami Broom, Internet Marketing Strategist <ul><li>ALL LINKS ARE NOT CREATED EQUAL </li></ul><ul><li>Links Mus...
Presented by Jami Broom, Internet Marketing Strategist Link-Building Links pointing to a website from a variety of other  ...
Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHERE DO GOOD LINKS COME FROM? </li></ul><ul><li>Blog Comme...
Presented by Jami Broom, Internet Marketing Strategist <ul><li>Link-Building: Three Things to Consider </li></ul><ul><li>Q...
Social Media &  Search Presented by Jami Broom, Internet Marketing Strategist
Social Media & Search Presented by Jami Broom, Internet Marketing Strategist Search engines purchase data feeds  from soci...
<ul><li>Incorporate Social Media onto  Your Website ? </li></ul><ul><li>Blogs – Use RSS feeds, comments </li></ul><ul><li>...
Presented by Jami Broom, Internet Marketing Strategist Icons/Links can be custom-designed SEO for Agents Social Media & Yo...
“ Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
<ul><li>IF YOU PRODUCE COMPELLING CONTENT, OTHER SITES WILL LINK BACK TO YOU. </li></ul><ul><li>SEARCH ENGINES ARE DESIGNE...
<ul><li>Keywords Matter. Do your keyword research. </li></ul><ul><li>Content is King. (But not if it can’t be found.) </li...
Twitter: @ClicksIM  Presented by Jami Broom, Internet Marketing Strategist Additional Resources
<ul><li>RESOURCES: </li></ul><ul><li>SEO Book -  www.seobook.com </li></ul><ul><li>SEOMoz -  www.seomoz.com </li></ul><ul>...
The best customer is already  searching for your product or service.  Let's make sure they find you. www.ClicksInternetMar...
Upcoming SlideShare
Loading in...5
×

SEO for Beginners

6,203

Published on

This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.

Published in: Business, Technology

Transcript of "SEO for Beginners"

  1. 1. Being Found Online SEO for Agents Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.ClicksInternetMarketing.com www.Twitter.com/ClicksIM - @ClicksIM Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  2. 2. <ul><li>OVERVIEW </li></ul><ul><li>Where are people searching? </li></ul><ul><li>How are people searching online? </li></ul><ul><li>How do search engines find & rank websites? </li></ul><ul><li>What is SEO? </li></ul><ul><li>Having a Website – First Steps </li></ul><ul><li>Paid Search v. Organic Search </li></ul><ul><li>Google Places </li></ul><ul><li>On-site & Off-site SEO </li></ul><ul><li>Social Media </li></ul><ul><li>Tracking & Monitoring Traffic </li></ul><ul><li>Recap </li></ul><ul><li>Resources </li></ul><ul><li>Q&A </li></ul>SEO for Agents Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  3. 3. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHO IS SEARCHING? </li></ul><ul><li>50% of Americans use search EVERYDAY </li></ul><ul><li>90% use search once a month </li></ul><ul><li>There are 29 million searches a minute </li></ul><ul><li>Online searches have replaced the Yellow Pages </li></ul>x *Source: “Marketing in the Age of Google”, Vanessa Fox SEO for Agents
  4. 4. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHERE ARE PEOPLE? </li></ul><ul><li>Search Engine Market Share </li></ul>14% 64% 16% Numbers as of March 2011; Source: Mashable 6% Other SEO for Agents
  5. 5. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHAT TYPES OF SEARCHES? </li></ul><ul><li>Information – news, how-to, opinions </li></ul><ul><li>Product Reviews – pre-shopping </li></ul><ul><li>Products/Services – ready to buy (online or off) </li></ul><ul><li>Entertainment – games, music, video </li></ul>SEO for Agents
  6. 6. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist <ul><li>HOW DO WE SEARCH? </li></ul><ul><li>Keywords </li></ul><ul><ul><li>Real Estate in Pittsburgh </li></ul></ul><ul><ul><li>Realtors Pittsburgh </li></ul></ul><ul><ul><li>Commercial Real Estate in Moon Township </li></ul></ul><ul><ul><li>Houses for Sale 15212 </li></ul></ul><ul><ul><li>Good Real Estate Agents Pittsburgh </li></ul></ul><ul><ul><li>Residential Real Estate Listings Pittsburgh </li></ul></ul>SEO for Agents
  7. 7. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Homeowners, Clients, Buyers, Sellers Your Business or Website/Blog
  8. 8. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist <ul><li>HOW </li></ul><ul><li>DO </li></ul><ul><li>SEARCH </li></ul><ul><li>ENGINES </li></ul><ul><li>WORK? </li></ul>There are over 200 factors Google uses to rank a website. SEO for Agents
  9. 9. Presented by Jami Broom, Internet Marketing Strategist Google Places Map Google Places Organic Search Results SEO for Agents Ads or Paid Advertising
  10. 10. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist <ul><li>HOW </li></ul><ul><li>ARE </li></ul><ul><li>WE </li></ul><ul><li>SEARCHING? </li></ul>The top three results receive 58% of all clicks SEO for Agents
  11. 11. Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.* * http://en.wikipedia.org/wiki/Search_engine_optimization Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  12. 12. <ul><li>SEO </li></ul><ul><li>Pull in people already searching for what you offer – </li></ul><ul><ul><li>Keywords/Content </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Effective Web Design </li></ul></ul>Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  13. 13. <ul><li>HAVING A WEBSITE – </li></ul><ul><li>FIRST STEPS </li></ul><ul><li>Domain Name – Godaddy.com </li></ul><ul><li>Website Hosting – HostGator.com, GoDaddy.com </li></ul><ul><li>Website Designer/Web Developer </li></ul>Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  14. 14. Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents
  15. 15. <ul><ul><li>WHY SHOULD I CARE? </li></ul></ul><ul><ul><li>Be Found </li></ul></ul><ul><ul><li>Make Sales </li></ul></ul><ul><ul><li>Build a Client Base </li></ul></ul><ul><ul><li>Build a Community </li></ul></ul>Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  16. 16. <ul><ul><li>Why use keywords? </li></ul></ul><ul><ul><li>Tells Search Engines What Your Website Is/Does </li></ul></ul><ul><ul><li>Allows People to Find You </li></ul></ul>Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  17. 17. <ul><ul><li>How Do I Know What My Keywords Are? </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Types of Services </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Thesaurus/Synonyms </li></ul></ul><ul><ul><li>Google’s Keyword Tool </li></ul></ul><ul><ul><li>Google Trends/Google Insights </li></ul></ul>Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  18. 18. <ul><ul><li>Where should keywords go? </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Title tags </li></ul></ul><ul><ul><li>Meta tags </li></ul></ul><ul><ul><li>Anchor text </li></ul></ul><ul><ul><li>URL Extensions </li></ul></ul>Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  19. 19. Categories Title URL SEO for Agents Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  20. 20. Title Anchor text Categories Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  21. 21. Presented by Jami Broom, Internet Marketing Strategist <ul><li>Title Tags: </li></ul><ul><li>Keyword-rich </li></ul><ul><li>Different on EACH page </li></ul>SEO for Agents
  22. 22. <ul><ul><li>Use Analytics to Track Keywords </li></ul></ul><ul><ul><li>Google Analytics is free. </li></ul></ul>Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  23. 23. Presented by Jami Broom, Internet Marketing Strategist Referring Websites SEO for Agents
  24. 24. <ul><li>Blogging </li></ul><ul><li>Easy to add new “pages” or posts </li></ul><ul><li>Naturally search-friendly </li></ul><ul><li>Establishes you or your company as a leader in your industry </li></ul>Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  25. 25. Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Contact Page Google Map Address Phone
  26. 26. Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Google Places
  27. 27. Presented by Jami Broom, Internet Marketing Strategist Google Places Page Address & Contact Info Reviews SEO for Agents google.com/placesforbusiness Photos
  28. 28. Presented by Jami Broom, Internet Marketing Strategist Google Places Page Reviews SEO for Agents
  29. 29. Presented by Jami Broom, Internet Marketing Strategist WHAT HAVE WE LEARNED SO FAR? SEO for Agents <ul><li>People use search engines to find things </li></ul><ul><li>Search engines read websites </li></ul><ul><li>Using keywords helps search engines read websites, and therefore rank them </li></ul><ul><li>Where to put these keywords </li></ul>
  30. 30. Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents
  31. 31. Presented by Jami Broom, Internet Marketing Strategist <ul><li>Hyperlinks to Your Website from other websites: </li></ul><ul><li>Increase Traffic </li></ul><ul><li>Help with Branding </li></ul><ul><li>Provide Relevancy for Search Engines, i.e., Higher Rankings </li></ul>SEO for Agents
  32. 32. Presented by Jami Broom, Internet Marketing Strategist <ul><li>ALL LINKS ARE NOT CREATED EQUAL </li></ul><ul><li>Links Must Be: </li></ul><ul><li>Relevant </li></ul><ul><li>Trustworthy </li></ul>SEO for Agents
  33. 33. Presented by Jami Broom, Internet Marketing Strategist Link-Building Links pointing to a website from a variety of other quality websites play a tremendous role in a website’s ability to rank highly. These are called backlinks, in-bound links, or in-links, interchangeably. SEO for Agents
  34. 34. Presented by Jami Broom, Internet Marketing Strategist <ul><li>WHERE DO GOOD LINKS COME FROM? </li></ul><ul><li>Blog Comments </li></ul><ul><li>News sites (Press Releases) </li></ul><ul><li>Relevant Trade Publications </li></ul><ul><li>Web Articles </li></ul><ul><li>Web Forums </li></ul><ul><li>Web Directories </li></ul><ul><li>Requests </li></ul>SEO for Agents
  35. 35. Presented by Jami Broom, Internet Marketing Strategist <ul><li>Link-Building: Three Things to Consider </li></ul><ul><li>Quality of the Website </li></ul><ul><li>Anchor Text </li></ul><ul><li>Variety of sources </li></ul>Website SEO for Agents
  36. 36. Social Media & Search Presented by Jami Broom, Internet Marketing Strategist
  37. 37. Social Media & Search Presented by Jami Broom, Internet Marketing Strategist Search engines purchase data feeds from social media sources SEO for Agents
  38. 38. <ul><li>Incorporate Social Media onto Your Website ? </li></ul><ul><li>Blogs – Use RSS feeds, comments </li></ul><ul><li>Twitter – “Follow Me”, or Display Tweets </li></ul><ul><li>FaceBook – Display Status Updates, “Friend Me” </li></ul><ul><li>“ Share This” buttons </li></ul>Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  39. 39. Presented by Jami Broom, Internet Marketing Strategist Icons/Links can be custom-designed SEO for Agents Social Media & Your Website
  40. 40. “ Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
  41. 41. <ul><li>IF YOU PRODUCE COMPELLING CONTENT, OTHER SITES WILL LINK BACK TO YOU. </li></ul><ul><li>SEARCH ENGINES ARE DESIGNED TO FIND GOOD CONTENT. </li></ul>Presented by Jami Broom, Internet Marketing Strategist WHAT TO REMEMBER ABOUT SEO AND SOCIAL MEDIA: SEO for Agents
  42. 42. <ul><li>Keywords Matter. Do your keyword research. </li></ul><ul><li>Content is King. (But not if it can’t be found.) </li></ul><ul><li>Search Engine Crawlers Aren’t That Smart. Make it easy for them to “see” your site. </li></ul><ul><li>Links are VERY important </li></ul>TAKEAWAYS: Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents
  43. 43. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Additional Resources
  44. 44. <ul><li>RESOURCES: </li></ul><ul><li>SEO Book - www.seobook.com </li></ul><ul><li>SEOMoz - www.seomoz.com </li></ul><ul><li>Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group </li></ul>Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Additional Resources
  45. 45. The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com Jami Broom @ClicksIM 412-250-7237 jbroom@clicks-im.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×