SEO for Beginners

Being Found Online SEO for Agents Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.ClicksInternetMarketing.com www.Twitter.com/ClicksIM - @ClicksIM Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

OVERVIEW
Where are people searching?
How are people searching online?
How do search engines find & rank websites?
What is SEO?
Having a Website – First Steps
Paid Search v. Organic Search
Google Places
On-site & Off-site SEO
Social Media
Tracking & Monitoring Traffic
Recap
Resources
Q&A
SEO for Agents Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
WHO IS SEARCHING?
50% of Americans use search EVERYDAY
90% use search once a month
There are 29 million searches a minute
Online searches have replaced the Yellow Pages
x *Source: “Marketing in the Age of Google”, Vanessa Fox SEO for Agents

WHERE ARE PEOPLE?
Search Engine Market Share
14% 64% 16% Numbers as of March 2011; Source: Mashable 6% Other SEO for Agents

WHAT TYPES OF SEARCHES?
Information – news, how-to, opinions
Product Reviews – pre-shopping
Products/Services – ready to buy (online or off)
Entertainment – games, music, video
SEO for Agents

HOW DO WE SEARCH?
Keywords
Real Estate in Pittsburgh
Realtors Pittsburgh
Commercial Real Estate in Moon Township
Houses for Sale 15212
Good Real Estate Agents Pittsburgh
Residential Real Estate Listings Pittsburgh
SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Homeowners, Clients, Buyers, Sellers Your Business or Website/Blog

HOW
DO
SEARCH
ENGINES
WORK?
There are over 200 factors Google uses to rank a website. SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist Google Places Map Google Places Organic Search Results SEO for Agents Ads or Paid Advertising

HOW
ARE
WE
SEARCHING?
The top three results receive 58% of all clicks SEO for Agents

Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.* * http://en.wikipedia.org/wiki/Search_engine_optimization Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents

SEO
Pull in people already searching for what you offer –
Keywords/Content
Links
Social Media
Effective Web Design
Presented by Jami Broom, Internet Marketing Strategist SEO for Agents

HAVING A WEBSITE –
FIRST STEPS
Domain Name – Godaddy.com
Website Hosting – HostGator.com, GoDaddy.com
Website Designer/Web Developer

Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents

WHY SHOULD I CARE?
Be Found
Make Sales
Build a Client Base
Build a Community
Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents

Why use keywords?
Tells Search Engines What Your Website Is/Does
Allows People to Find You

How Do I Know What My Keywords Are?
Location
Types of Services
Competition
Thesaurus/Synonyms
Google’s Keyword Tool
Google Trends/Google Insights

Where should keywords go?
Content
Title tags
Meta tags
Anchor text
URL Extensions

Categories Title URL SEO for Agents Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Title Anchor text Categories Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Presented by Jami Broom, Internet Marketing Strategist
Title Tags:
Keyword-rich
Different on EACH page
SEO for Agents

Use Analytics to Track Keywords
Google Analytics is free.

Presented by Jami Broom, Internet Marketing Strategist Referring Websites SEO for Agents

Blogging
Easy to add new “pages” or posts
Naturally search-friendly
Establishes you or your company as a leader in your industry

Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Contact Page Google Map Address Phone

Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Google Places

Presented by Jami Broom, Internet Marketing Strategist Google Places Page Address & Contact Info Reviews SEO for Agents google.com/placesforbusiness Photos

Presented by Jami Broom, Internet Marketing Strategist Google Places Page Reviews SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist WHAT HAVE WE LEARNED SO FAR? SEO for Agents
People use search engines to find things
Search engines read websites
Using keywords helps search engines read websites, and therefore rank them
Where to put these keywords

Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents

Hyperlinks to Your Website from other websites:
Increase Traffic
Help with Branding
Provide Relevancy for Search Engines, i.e., Higher Rankings
SEO for Agents

ALL LINKS ARE NOT CREATED EQUAL
Links Must Be:
Relevant
Trustworthy
SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist Link-Building Links pointing to a website from a variety of other quality websites play a tremendous role in a website’s ability to rank highly. These are called backlinks, in-bound links, or in-links, interchangeably. SEO for Agents

WHERE DO GOOD LINKS COME FROM?
Blog Comments
News sites (Press Releases)
Relevant Trade Publications
Web Articles
Web Forums
Web Directories
Requests
SEO for Agents

Link-Building: Three Things to Consider
Quality of the Website
Anchor Text
Variety of sources
Website SEO for Agents

Social Media & Search Presented by Jami Broom, Internet Marketing Strategist

Social Media & Search Presented by Jami Broom, Internet Marketing Strategist Search engines purchase data feeds from social media sources SEO for Agents

Incorporate Social Media onto Your Website ?
Blogs – Use RSS feeds, comments
Twitter – “Follow Me”, or Display Tweets
FaceBook – Display Status Updates, “Friend Me”
“ Share This” buttons

Presented by Jami Broom, Internet Marketing Strategist Icons/Links can be custom-designed SEO for Agents Social Media & Your Website

“ Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane

IF YOU PRODUCE COMPELLING CONTENT, OTHER SITES WILL LINK BACK TO YOU.
SEARCH ENGINES ARE DESIGNED TO FIND GOOD CONTENT.
Presented by Jami Broom, Internet Marketing Strategist WHAT TO REMEMBER ABOUT SEO AND SOCIAL MEDIA: SEO for Agents

Keywords Matter. Do your keyword research.
Content is King. (But not if it can’t be found.)
Search Engine Crawlers Aren’t That Smart. Make it easy for them to “see” your site.
Links are VERY important
TAKEAWAYS: Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Additional Resources

RESOURCES:
SEO Book - www.seobook.com
SEOMoz - www.seomoz.com
Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group
Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Additional Resources

The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com Jami Broom @ClicksIM 412-250-7237 jbroom@clicks-im.com

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SEO for Beginners

by Clicks Internet Marketing on May 04, 2011

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SEO for Beginners — Presentation Transcript