The document discusses search engine optimization (SEO) strategies for real estate agents. It covers how people search online, how search engines work, important on-page SEO elements like keywords and links, and off-page optimization through social media and link building. The presentation aims to help agents get found online by understanding user search behaviors and applying both on-page and off-page SEO best practices.

1. Being Found Online SEO for Agents Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.ClicksInternetMarketing.com www.Twitter.com/ClicksIM - @ClicksIM Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

7. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Homeowners, Clients, Buyers, Sellers Your Business or Website/Blog

9. Presented by Jami Broom, Internet Marketing Strategist Google Places Map Google Places Organic Search Results SEO for Agents Ads or Paid Advertising

11. Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.* * http://en.wikipedia.org/wiki/Search_engine_optimization Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist SEO for Agents

14. Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents

19. Categories Title URL SEO for Agents Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

20. Title Anchor text Categories Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

23. Presented by Jami Broom, Internet Marketing Strategist Referring Websites SEO for Agents

25. Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Contact Page Google Map Address Phone

26. Presented by Jami Broom, Internet Marketing Strategist SEO for Agents Google Places

27. Presented by Jami Broom, Internet Marketing Strategist Google Places Page Address & Contact Info Reviews SEO for Agents google.com/placesforbusiness Photos

28. Presented by Jami Broom, Internet Marketing Strategist Google Places Page Reviews SEO for Agents

30. Presented by Jami Broom, Internet Marketing Strategist 23.87% - Trust of the Host Domain 22.33% - Link Popularity 20.26% - Anchor Text of External Links to the Page 15.04% - On-Page Keyword Usage 6.91% - Registration & Hosting Data 6.29% - Traffic + CTR Data 5.30% - Social Graph Metrics SEO for Agents

33. Presented by Jami Broom, Internet Marketing Strategist Link-Building Links pointing to a website from a variety of other quality websites play a tremendous role in a website’s ability to rank highly. These are called backlinks, in-bound links, or in-links, interchangeably. SEO for Agents

36. Social Media & Search Presented by Jami Broom, Internet Marketing Strategist

37. Social Media & Search Presented by Jami Broom, Internet Marketing Strategist Search engines purchase data feeds from social media sources SEO for Agents

39. Presented by Jami Broom, Internet Marketing Strategist Icons/Links can be custom-designed SEO for Agents Social Media & Your Website

40. “ Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane

43. Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist Additional Resources

45. The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com Jami Broom @ClicksIM 412-250-7237 jbroom@clicks-im.com