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Semne 7 21 09 2

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Presentation made in conjuncation with panel participation at SEMNE meeting, July 21, 2009. Providence, Rhode Island.

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Semne 7 21 09 2

  1. 1. Finding a Career in Search Providence , Rhode Island July 21, 2009 SEMNE
  2. 2. the more things change
  3. 3. John Nero Vice President, Public Relations and Integrated Services Tiziani Whitmyre Sharon, Mass.
  4. 4. the more they stay the same
  5. 5. Search has Changed Marketing <ul><li>New job functions </li></ul><ul><li>New specialties </li></ul><ul><li>New job titles </li></ul><ul><li>New career paths </li></ul><ul><li>New opportunities </li></ul>
  6. 6. But Fundamentals Still Rule <ul><li>Sales & Marketing Strategy </li></ul><ul><li>Creativity </li></ul><ul><li>Management </li></ul><ul><li>Human Relations </li></ul><ul><li>Industry Content </li></ul>
  7. 7. Attending to Fundamentals Can <ul><li>Improve basic SEM performance </li></ul><ul><li>Increase your value to employers/clients </li></ul><ul><li>Guide hiring and team building </li></ul><ul><li>Shape your career path </li></ul>
  8. 8. SEM in the Business Space Marketing Sales
  9. 9. SEM in the Business Space Marketing Sales Marketing Communications
  10. 10. Advertising
  11. 11. Advertising Promotion
  12. 12. Advertising Promotion Publicity
  13. 13. Advertising Promotion Publicity Print Broadcast Billboard, etc. Collateral
  14. 14. Advertising Promotion Publicity Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
  15. 15. Advertising Promotion Publicity Direct Marketing Incentives Special Events Appearances Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
  16. 16. Advertising Promotion Publicity Email marketing Web seminars Back links Blog posts Direct Marketing Incentives Special Events Appearances Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
  17. 17. Advertising Promotion Publicity Media Relations News Releases Feature Articles Direct Marketing Incentives Special Events Appearances Email marketing Web seminars Back links Blog posts Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
  18. 18. Advertising Promotion Publicity Media Relations News Releases Feature Articles Online media relations Natural SEO Optimized news releases Social Media Direct channel to market Direct Marketing Incentives Special Events Appearances Print Broadcast Billboard, etc. Collateral Email marketing Web seminars Back links Blog posts Search engines Website adv Directories PPI/PPC/PPL Company Websites
  19. 19. Marcomm Manager SEO Manager SEO Specialist Content developer Blogger Account Manager Web developer, designer Copywriter Paid Search Manager Advertising Promotion Publicity Account Exec/Manager Designer Copywriter Production Manger Media buyer Affiliate Marketing Manager Link Acquisition specialist Director of social media PR Account Exec (Writer Media Relations PR Strategist) Event Planner Promotions Manager Database manager
  20. 20. Marketing Communications Fundamentals <ul><li>Media </li></ul><ul><li>Methodology </li></ul><ul><li>Sales & Marketing </li></ul><ul><li>Creativity </li></ul><ul><li>Management </li></ul><ul><li>Human Relations </li></ul><ul><li>Industry Knowledge </li></ul>
  21. 22. Electronic Commerce Specialists (Information Technology) <ul><li>Market products on proprietary websites </li></ul><ul><li>Produce online advertising </li></ul><ul><li>Determine web site content and design </li></ul><ul><li>Analyze consumer preferences and online sales </li></ul>
  22. 23. What’s in a name? <ul><li>The JAR Group wants you to create your own *damm* search marketing job! </li></ul><ul><ul><li>“ You can apply to us as a Director of Search Marketing, a Search Strategist, or even a Lion Tamer for all we care…” </li></ul></ul><ul><li>Contributes to advancement of industry </li></ul><ul><li>Helps in defining career path </li></ul><ul><li>Help you get found on Linked-in, Twitter </li></ul>
  23. 24. You can call me… Director Manager Specialist Search Engine Marketing Search Engine Optimization SEM SEO
  24. 26. Education and Training <ul><li>US Office of Education </li></ul><ul><ul><li>Classification of Instructional Programs </li></ul></ul><ul><li>College Board </li></ul><ul><ul><li>ECommerce </li></ul></ul><ul><ul><li>Marketing Communications </li></ul></ul><ul><li>SEMPO Institute </li></ul>
  25. 27. The Final Frontier CONVERSION
  26. 28. The Final Frontier CONVERSION Thank You John Nero [email_address] www.tizinc.com

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