SEO For Website Owners And Marketers

822 views

Published on

A free seminar organized by BeansBox and iProA Hong Kong on 8 September 2009.

About the Speaker:

Elmer W. Cagape is a search engine marketing professional based in Hong Kong. He has helped both small business enterprises and blue chip companies in their search engine marketing efforts. He maintains the SEO Hong Kong blog and is currently an SEO consultant at BeansBox.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
822
On SlideShare
0
From Embeds
0
Number of Embeds
68
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • SEO For Website Owners And Marketers

    1. 1. Search Engine Marketing for Website Owners and Marketers Elmer W. Cagape 8 September 2009 Cliftons Hong Kong Organized by: Venue Sponsored by: * Internet Professional Association * Cliftons Hong Kong * BeansBox Studio
    2. 2. Contents  Why do we have websites?  Why search engines are important?  How can I promote my business through search engines?  How do I start my search engine marketing campaign? www.seo-hongkong.com
    3. 3. Why Do We Have Websites? www.seo-hongkong.com
    4. 4. Why Do We Have Websites? Because my competitor has a website www.seo-hongkong.com
    5. 5. Why Do We Have Websites? Because my competitor has a website Because my boss told me so www.seo-hongkong.com
    6. 6. Why Do We Have Websites? Because my competitor has a website Because my boss told me so Because it’s a trend I am planning to follow www.seo-hongkong.com
    7. 7. Why Do We Have Websites? Because my competitor has a website Because my boss told me so Because it’s a trend I am planning to follow I want to showcase my products & services www.seo-hongkong.com
    8. 8. Showcase whose products? www.seo-hongkong.com
    9. 9. Showcase whose products? broadway hong kong www.seo-hongkong.com
    10. 10. Showcase whose products? www.seo-hongkong.com
    11. 11. Showcase whose products? www.seo-hongkong.com
    12. 12. Showcase whose products? www.seo-hongkong.com
    13. 13. Is my website hiding from visitors? Building non search engine friendly websites is like advertising in the middle of the forest. www.seo-hongkong.com
    14. 14. Why are search engines important? www.seo-hongkong.com
    15. 15. Why are search engines important? 69.5% of Hong Kong population are Internet users www.seo-hongkong.com
    16. 16. Why are search engines important? www.seo-hongkong.com
    17. 17. Why are search engines important? % Internet Users Online Activity Using It Reading and Creating Email 60% Using Search Engines 49% Check News 39% Check Weather 30% Research / Hobby 29% www.seo-hongkong.com
    18. 18. Why are search engines important? % Executives Most Effective Online Marketing Tactic Agree SEO 53% Paid Search 43% E-mail and Newsletter 39% Site or Page Sponsorship 14% Viral Marketing 12% Note: * Respondents were primarily based in the US, Source: Forbes Ad Effectiveness Survey, 1 June 2009
    19. 19. What are types of search engine marketing? ORGANIC PAID www.seo-hongkong.com
    20. 20. What are types of search engine marketing? www.seo-hongkong.com
    21. 21. What are types of search engine marketing? Paid Search www.seo-hongkong.com
    22. 22. What are types of search engine marketing? Paid Search Organic Search www.seo-hongkong.com
    23. 23. Why you should use Organic Search? www.seo-hongkong.com
    24. 24. Why you should use Organic Search? More visible www.seo-hongkong.com
    25. 25. Why you should use Organic Search? More visible More trusted/credible www.seo-hongkong.com
    26. 26. Why you should use Organic Search? More visible More trusted/credible Visitors are likely to click www.seo-hongkong.com
    27. 27. Why you should use Organic Search? More visible More trusted/credible Visitors are likely to click Less financial investment www.seo-hongkong.com
    28. 28. Why you should use Organic Search? More visible More trusted/credible Visitors are likely to click Less financial investment in the long term www.seo-hongkong.com
    29. 29. Why you should use Paid Search? www.seo-hongkong.com
    30. 30. Why you should use Paid Search? Instant traffic www.seo-hongkong.com
    31. 31. Why you should use Paid Search? Instant traffic Easier to rank on top www.seo-hongkong.com
    32. 32. Why you should use Paid Search? Instant traffic Easier to rank on top Complete control of keywords/ads www.seo-hongkong.com
    33. 33. Why you should use Paid Search? Instant traffic Easier to rank on top Complete control of keywords/ads Much better targeting www.seo-hongkong.com
    34. 34. Why you should use Paid Search? Instant traffic Easier to rank on top Complete control of keywords/ads Much better targeting Better conversion rate www.seo-hongkong.com
    35. 35. 14
    36. 36. How do I start my own Search Engine Marketing campaigns?
    37. 37. In-House vs Outsourced Search Engine Marketing IN-HOUSE SEM: Cost and long term benefits Dedicated attention Long-term cost savings Quick response More business familiarity Finding the right agency can be a challenging task www.seo-hongkong.com
    38. 38. In-House vs Outsourced Search Engine Marketing OUTSOURCED SEM: Experience and expertise Experience Less time to setup No need to hire new staff SEM is a labor-intensive field Staff focuses on daily tasks Staff can learn from vendor www.seo-hongkong.com
    39. 39. How do we evaluate SEO vendors? Look at website and contents “We have the best SEO gurus in the world.” “We help you rank in Google in just 5 days!” “We have the best tools available” Photo credit: http://www.flickr.com/photos/idreaminir/
    40. 40. How do we evaluate SEO vendors? Ask for industry references “Do you have experience in our industry?” “Are you a certified professional?” www.seo-hongkong.com
    41. 41. How do we evaluate SEO vendors? Search them on the Web www.seo-hongkong.com
    42. 42. How do we evaluate SEO vendors? Signs of suspicious business activity “We submit your site to 100 search engines” “We guarantee top keyword rankings” “We can’t share our methodologies” “We know a guy at Google” “We offer the cheapest SEO services” www.seo-hongkong.com
    43. 43. 22
    44. 44. How do I measure Search Engine Marketing success?
    45. 45. 24
    46. 46. How do I measure search engine marketing success? Good to know where enquiries come from www.seo-hongkong.com
    47. 47. Key Takeaways www.seo-hongkong.com
    48. 48. Key Takeaways Define your online goals www.seo-hongkong.com
    49. 49. Key Takeaways Define your online goals Review your website content www.seo-hongkong.com
    50. 50. Key Takeaways Define your online goals Review your website content Identify your competition www.seo-hongkong.com
    51. 51. Key Takeaways Define your online goals Review your website content Identify your competition Define success and measure it www.seo-hongkong.com
    52. 52. Key Takeaways Define your online goals Review your website content Identify your competition Define success and measure it Check your online presence www.seo-hongkong.com
    53. 53. Key Takeaways Define your online goals Review your website content Identify your competition Define success and measure it Check your online presence www.seo-hongkong.com
    54. 54. Key Takeaways www.seo-hongkong.com
    55. 55. Thank You! Dank U zeer огpомное спасибо ขอบคุณ Terima kasih Grazie Gracias danke schön Merci beaucoup Maraming salamat po

    ×