Automobile industry: Lambo & Toyota

1. Automobile industry
1. Daniel Chow
2. DanielTiew
3. Clement Chen
4. Carlson Ko
5. Harwinder Singh
6. Weng Chuan
7. Chong Jin Feng
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation in Natural and Built Environment (FNBE)
English 1 [ENGL0105]
Company A Company B

2. History of the Automobile
• Invented for the use of transportation
• Replaced carriages and carts

3. Company A:Toyota
• History
• Founded in 1933 by KiichiroToyoda
• First Car-Toyota Model AA

4. UMWToyota Motors
• Located in Subang Jaya
• 3S Service Centre (Sales, Service & Spare parts)
• Big showroom & service center
• Open daily 9:30am-6pm

5. The Interview
• Mr Abraham
• Sales Executive
• Toyota Subang Jaya

6. Main Products
• Toyota Altis
• Toyota Cambry
• ToyotaVios
• Toyota Hilux

7. Customers
• Mostly Malaysians
• Some expatrade
• Few foriegners

8. The Business
• Was founded about fifty years ago
• Under the UMW motor corporation
• Net assets exceed RM2.3 billion
• Workforce numbers more than 11,000 employees serving
customers through a nation-wide distribution network
• Competitors: Honda, Nissan ,Mazda

9. Developments
• Toyota cars are petrol & diesel. For our future
developments, we are going for petrol saving cars which
are hybrid cars that is coming out around March & May
this year

10. Company B: Lamborghini
• History
• Founded in 1963 by Ferrucio Lamborghini
• First Car: 350 GTV

11. Lamborghini Kuala Lumpur
• Located in Glenmarie, Kuala Lumpur
• 3S Centre
• Open Mon-Sat 9:30am-6pm
• Closed on Sunday
• Luxurious Showroom
• Only 1 in Malaysia

12. The Interview
• Mr Ron
• Sales Manager
• Lamborghini Kuala Lumpur

13. Main Products
Aventador
Huracan

14. Flagship: Aventador
• RM 3.1 million
• Only 4000 units will be made in the world

15. Customers
• Our customers are the ones who can afford it and the
desire to own a Lamborghini car.
• In Malaysia, mostly Dato’s and bosses

16. The Business
• A few business man start up this market because each of
their passion to do this line.
• Audi bought over Lamborghini S.p.a in 1998
• Lamborghini’s Annual revenue €469 million (2012)
• Competitors: Ferrari, Porsche and Specialized cars

17. Developments
• We decided to shift to KL, because it had a better chance
of selling here.The market is going upwards.
• New concept cars, one off exclusive cars

18. Comparison

19. Categories of automobile companies Lamborghini(Kuala Lumpur) Toyota(Subang Jaya)
Businesses offer Car dealer and services Car dealer and services
Original founder Italian industrialist (Ferruccio Elio Arturo
Lamborghini)
Japanese entrepreneur (Kiichiro
Toyota)
Key founder(local) Malaysia and Singapore Lamborghini
partnerships associated
Japanese and local Malaysian
partnerships
Establishment of this company This company is originally establish at
overseas
This company is originally establish at
overseas
Types of vehicle sell Typical expensive sports car and several
models are produce only, but they are
mainly specialize on it
The cars are ranging from luxury car,
SUV, family cars, hybrid cars and they
have less impact on selling sports car
Type of customers encounter A few are able to afford from investor,
head of business enterprise to high states
ranking people, example: “DATO”
Family, moderate income worker and
business man
Outlet or branches form this business Currently only one branch is available in
Malaysia
Peninsular Malaysia and more than thirty
branches are total
Annual revenue figures More than five million annual per year Hundred million annual per year
Pricing of vehicles RM 2million to 3million Above RM 60,000 to RM 300,000 more

20. Marketing Strategies
• Monopolistic competitive
• Makes independent decisions about price and output,
based on its product, its market, and its production
• This businesses there is low form of barriers to entry

21. OurVideo