3. Key Summary
In this global economic world, automobile is a requirement for college students and
working adults. Compared to public transports, cars and motorbikes are more convinient. In
this assignment, we are required to compare the specification between the two car industry we
chosen on. We did an interview survey with Mr. Abraham in Toyota, Subang Jaya and Mr. Ron
in Lamborghini, Kuala Lumpur show room.
Through this research and interview we have gained more knowledge on how does
business run in an automobile market and also understand the given task to acomplish this
report. Completing this task with understanding is rather smarter then working blindly.
4. Brief History Of Toyota
The brief history for toyota, which started in year 1933 with the company being division
of Toyota Automatic Loom Works devoted to the production of automobiles under the
direction of the founder's son, Kiichiro Toyoda. Kiichiro Toyoda had travelled to Europe and
the United States in year 1929 to investigate automobile production and had begun
researching gasoline-powered engines in year 1930. Toyoda Automatic Loom Works was
encouraged to develop automobile production by the Japanese government, which needed
domestic vehicle production, due to the war with China.
Although the Toyota Group is best known today for its cars, it is still in the
textile business and still makes automatic looms, which are now computerized, and
electric sewing machines which are available worldwide.
After World War 2, Japan experience economic difficulty. The first car model started in
year 1947 named SA. The company is having bankruptcy by the end of year 1949. Eventually
the company manage to obtain a loan from multiple banks.
Toyota began to expand in 1960s. They began to have better facilities and partnership with
Hino Motors and Daihatsu. The first Toyota built outside Japan was in April 1963, at
Melbourne, Australia.
5. Brief Bio Of Toyota
NAME: TOYOTA MALAYSIA
HEAD OFFICE: UMW Toyota Motor Sdn. Bhd.,
No. 2, Persiaran Raja Muda,
Seksyen 15, 40200 Shah Alam,
Selangor Darul Ehsan, Malaysia.
BRANCHES: PRAI (NORTH REGION),
JOHOR (SOUTH REGION),
KOTA KINABALU (SABAH REGION),
KUCHING (SARAWAK REGION)
NUNBER OF SUPORT OUTLETS: THERE ARE 23 OUTSLETS IN WHOLE OF
MALAYSIA
Tel: (603) 5631 6688
Fax: (603) 5631 1333
Email: customer support@toyota.com.my
6. Brief History of Lamborghini
The brief history of Lamborghini, which started all by a man named Ferrucio
Lamborghini. The car Lamborghini is actually originated from his last name. He
was a man from the country, a lover of fast cars, a sober businessman and a
visionary at one and the same time. Ferruccio Lamborghini (1916 – 1993), is
regarded as being one of the great Italian entrepreneurial personalities of the 20th
century. As a person with many facets, his a man as fascinating as his cars.
Ferruccio Lamborghini came into the world on 28th April 1916 on a farm in
the rural town of Renazzo di Cento near Modena. As a young boy, Lamborghini
already had a burning interest in all mechanical objects. He graduated with an
engineering degree from the technical university in Bologna. During the Second
World War he was stationed on the Greek island of Rhodes as a ground crew
member of the air force.
Lamborghini enjoyed his success and the good things in life. Such as, good food, fine
wines and fast cars. In 1948 he had already built an open sports car on the basis of a tuned
Fiat Topolino and took part with this car in the Mille Miglia road race, which was extremely
popular in Italy at the time. However, the race ended for car number 427 after about 600
miles, as Lamborghini reported himself, “in a bar which I entered with the car through the
wall”.
7. Ferruccio Lamborghini established his own motor car company, Automobili Ferruccio
Lamborghini S.p.A., in Sant'Agata Bolognese in May 1963. Its location in the small town
between Modena and Bologna was chosen carefully, typical for Lamborghini. The ultra-
modern plant in green meadow land with an area of 50,000 m2 had plenty of space to grow,
the tractor and heating factory not being far away. This was in the middle of the “Terra di
Motori”, engine country, home to the factories of Ferrari, Maserati and Ducati, and now
Lamborghini as well.
8. Brief Bio Of Lamborghini
NAME: Lamborghini Malaysia
HEAD OFFICE: No 12, Jalan Juruhebah U1/50,
Temasya Industrial Park, Glenmarie,
40150 Shah Alam, Selangor, Malaysia
BRANCHES: Shah Alam, Kuala Lumpur
NUMBER OF SUPPORT OUTLETS: None
Tel: (603) 5567 0888
Fax: (603) 5567 0999
Email: enquiry@lamborghinikl.com
11. The List of Interviewed Questions : Toyota
1) When was the business founded?
Answer: This business was founded about fifty years ago, but I don’t really know the
exact date.
2) Who are the key founders?
Answer:
3) What prompted the founders to start this business?
Answer: The founders saw potential in this businesss line and they decided to invest
for the company.
4) What are your main products?
Answer: We have products like Vious 155cc, Altis 1.8, Camry 2.0&2.5, Commercial
Fortuner for high purposes.
5) Who are your customers?
Answer: Our customers are mostly Malaysians.
6) What is the business’ annual revenue figure?
Answer: A rough figure which is around seven to eight hundred billlion.
7) How many branch offices/stores do you have (if applicable)?
Answer: There are fifty to seventy branches that are available in Malaysia.
8) Can you provide us your most recent developments?
Answer: Normally our cars are petrol & disel. For our future developments, we are
going for petrol saving cars which are hybrid cars that is coming out around March &
May this year.
9) Do you have many competitors? Who are they? Who are your top 3
competitors?
Answer: Yes.We have quite a lot of competitors which is Honda,
Nissan,Mazda,Walswagon and lastly Audi.
12. 10) Is the business constantly facing strong competition from other competitors?
What strategies have they used to compete with you?
Answer: It is very competitive because they are using new technology and new
engine.Our Strategy is using higher technology which is faster and safer engine which
will give better,comfortable and convinient use to our customer.
11) How much capital is required to start this business? What, if any, specialized
field of knowledge do you need to run this business?
Answer: High amount of money is needed to start up this buiness.Toyota was mainly
from Japan and Malaysia cannnot compared to Japan.We need somebody to give the
technologyto support us.
12) Generally, do you feel it is easy or hard to enter this market? Why?
Answer: Its very hard in manufacturing which is developing your own new
engine.Other than that,it is easy doing dealership and selling car without having any
problems.
13) How do you compete with your competitors i.e. what strategies do you employ to
divert customers away from your competitors?
Answer: Mostly promote your techonology through advertisement,brochurs,
multimedia and so on.A few models are also presented to attract the customers
attention.
14) How often do you release a new product (this assumes the business sells
differentiated products)?
Answer: Normally, the estimate time is 2-3 years because we need change to a
different model that will be a hit in the sales.
15) Are your pricing decisions strongly affected by your competitors?
Answer: Its doesn’t affected completely.Our pricing is based on the quality of the
product which is the most important.
13. The List of Interviewed Questions : Lamborghini
1) When was the business founded?
Answer: It started off in Malaysia 10 years ago. The Lamborghini factory is 2 years
ago which still leads to up and until now.
2) Who are the key founders?
Answer: The bosses who is currently in Singapore and the local partners here.
3) What prompted the founders to start this business?
Answer: Well, basically we as business man start up this market because each of us
have the passion to do this line. Audi took over Lamborghini and this is where we
start.
4) What are your main products?
Answer: Lamborghini Gallardo, Aventador, Huracan
5) Who are your customers?
Answer: Our customers are the ones who can afford it and the desire to own a
Lamborghini car.
6) What is the business’ annual revenue figure?
Answer: It’s a target that we aim which is 5 million dollars.
7) How many branch offices/stores do you have (if applicable)?
Answer: There is only one branch available here in KL. Because it’s considered a
small business so we cannot have too much branches.
8) Can you provide us a brief history of your business and its most recent
developments?
Answer: It started back in Subang like a showroom. Later on, we decided to shift to
KL, because it had a better chance of selling here. The market are going upwards. The
car is better than Audi and friendly user.
9) Do you have many competitors? Who are they? Who are your top 3
competitors?
Answer: Quite a few. Our competitors are Ferarri, Procher and Lotus
14. 10) Is the business constantly facing strong competition from other competitors?
What strategies have they used to compete with you?
Answer: Yes. They have good quality gears importing in and out which is a challenge
for us.
11) How much capital is required to start this business? What, if any, specialized
field of knowledge do you need to run this business?
Answer: For starters, 10 -20 million dollars is required to start this business.
12) Generally, do you feel it is easy or hard to enter this market? Why?
Answer: No. It’s a passion for me and it’s is not difficult once u have the experience
for doing something u like doing.
13.) How do you compete with your competitors i.e. what strategies do you employ
to divert customers away from your competitors?
Answer: More extreme than anybody else is our strategy in doing this line. Our car is
based on emotion based which is the desire and believe which is the best.
14) How often do you release a new product (this assumes the business sells
differentiated products)?
Answer: We try to create and have something new every year. The car can last around
8-10 years.
15) Are your pricing decisions strongly affected by your competitors?
Answer: Yes. Because it is the most expensive car and there is no easy way in getting
this kind of car.
