Porsche case of marketing

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Porsche case of marketing

  1. 1. PORSCHE: THE CAYENNE LAUNCHE Presented To: • Prof. Narendrababu Presented By: • Anuj Gilra • Alok Kumar • Amit Singh • V. Sandeep Kumar • Inderjeet Singh
  2. 2. TIME LINE  In 1931, Porsche was founded by Ferdinand Porsche  In June 1948, the company launched Porsche 356  Porsche 356 was the 1st car under Porsche brand name  In 1953, they launched their first racing car Porsche 550
  3. 3. TIME LINE  In 1964, the launched Porsche 911  In 1970, Porsche and Volkswagen collaborated and launched Porsche 914  In 2002, Porsche produced the sport utility vehicles which is Cayenne
  4. 4. SALES DATA
  5. 5.  Over saturated sports car industry  Launching Porsche Cayenne (SUV)  Customer attitude towards the brand  Entry from niche market to mass market PROBLEMS
  6. 6. SWOT STRENTHS WEEKNESS OPPORTUNITIES THREATS
  7. 7. STRENGHTS  Company image and brand name are well established and well known  Smoother driving experience  Powerful engine  Classy advertising  Engineering capabilities
  8. 8.  Strong competition in SUV markets, means limited market shares  Higher reliance on the US markets  Not diversified  Small in size and revenue compared to competitors WEAKNESS
  9. 9.  Leverage Porsche to expand product line  Implement innovative features to face competition  Increase in manufacturing units to penetrate in domestic markets. OPPORTUNITIES
  10. 10.  Government regulation policies  Impeding recession  Intensive competition from automobile giants catering to the elite class  Declining core market sells  Foreign currency fluctuations THREATS
  11. 11. PERCEPTUAL MAP
  12. 12.  Should go for Fast and Luxury SUV  Should make more fuel efficient SUV  They should come with Hybrid cars RECOMMENDATION
  13. 13. Thank You

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