Why People Volunteer Me, Us or It

Me Access to elected officials Career enhancement Resume building Networking opportunities Self esteem Can’t stand opposition

Access to elected officials

Career enhancement

Resume building

Networking opportunities

Self esteem

Can’t stand opposition

Us Candidate Friends Relatives Co-workers Neighbor Coalition

Candidate

Friends

Relatives

Co-workers

Neighbor

Coalition

It Personal beliefs match Sense of purpose Higher calling

Personal beliefs match

Sense of purpose

Higher calling

Why are volunteers important? Too much work for staff to do Makes you credible Links the campaign with the community

Too much work for staff to do

Makes you credible

Links the campaign with the community

Characteristics of a Volunteer Willing Flexible Friendly Listens Well Communicates Well Enthusiastic Has initiative Connections in Community Leader Technical aptitude Committed Previous Campaign Experience

Willing

Flexible

Friendly

Listens Well

Communicates Well

Enthusiastic

Has initiative

Connections in Community

Leader

Technical aptitude

Committed

Previous Campaign Experience

Getting Going Creating a volunteer organization that works!

The Big Sin “ Thou shalt not recruit volunteers without having a plan in placeth first!”

Plan What is your objective? Staff HQ? Voter Contact? Data Entry? What role can volunteers play in this plan? Create a job description Timeline for recruitment, training and implementation

What is your objective?

Staff HQ?

Voter Contact?

Data Entry?

What role can volunteers play in this plan?

Create a job description

Timeline for recruitment, training and implementation

Recruit/Invite How will you attract volunteers? How will you recruit volunteers? Person to Person Internet County Fairs Phones/D2D Campaign Events Meetings Low Hanging Fruit Stay-at-home moms Homeschoolers Local parties Coalition Groups Students

How will you attract volunteers?

How will you recruit volunteers?

Person to Person

Internet

County Fairs

Phones/D2D

Campaign Events

Meetings

Low Hanging Fruit

Stay-at-home moms

Homeschoolers

Local parties

Coalition Groups

Students

Evaluate Does the volunteer match the job? What is their availability? Do they have restrictions? Does it work geographically? Who are my likely volunteers for this project? Always consider: Age Ethnicity Gender Affiliations/Coalitions

Does the volunteer match the job?

What is their availability?

Do they have restrictions?

Does it work geographically?

Who are my likely volunteers for this project?

Always consider:

Age

Ethnicity

Gender

Affiliations/Coalitions

Train What tools will they need? What knowledge will they need? Who will they need to know? Who will they report to? Schedule regular trainings Campaign/Task overview 2x/mo (New vols) Insider Briefings 1x/mo GOTV specific starting in September Rally Sat or Sun with final details

What tools will they need?

What knowledge will they need?

Who will they need to know?

Who will they report to?

Schedule regular trainings

Campaign/Task overview 2x/mo (New vols)

Insider Briefings 1x/mo

GOTV specific starting in September

Rally Sat or Sun with final details

Task Getting them started ASAP Assign Jobs Be clear about objectives and expectations Hold Accountable, Be Accountable

Getting them started ASAP

Assign Jobs

Be clear about objectives and expectations

Hold Accountable, Be Accountable

Motivate Do they have a reason for doing their job? What will make them want to come back? How are they being treated by the staff? Is there a “class structure” among the volunteers? Volunteer “Promotions”?

Do they have a reason for doing their job?

What will make them want to come back?

How are they being treated by the staff?

Is there a “class structure” among the volunteers?

Volunteer “Promotions”?

Maintain Communicate on a regular basis Ask for feedback Give them perks

Communicate on a regular basis

Ask for feedback

Give them perks

Metrics For Success The volunteer cycle: Commitment Specific vs. Non Specific Time of “ask” BIS% Retention/Repeat Volunteers ’ 04 Overload – ROR and probability of increase Recruitment Goals: Jan – Oct = 125% Final 72 Hours and ED = 110%

The volunteer cycle:

Commitment

Specific vs. Non Specific

Time of “ask”

BIS%

Retention/Repeat Volunteers

’ 04 Overload – ROR and probability of increase

Recruitment Goals:

Jan – Oct = 125%

Final 72 Hours and ED = 110%