D2D Making Your Door-to-Door  &  Phone Bank Campaigns Effective PHONES
Defining the purpose <ul><li>Voter ID </li></ul><ul><li>Voter Registration </li></ul><ul><li>Advocacy </li></ul><ul><ul><l...
Voter ID <ul><li>Party affiliation; </li></ul><ul><li>Likelihood to vote; </li></ul><ul><li>Decision making issue; </li></...
Absentee and Early Voting <ul><li>Absentee Ballot Requests </li></ul><ul><li>Absentee Ballot Follow up </li></ul><ul><li>E...
Advocacy <ul><li>Targeted voters; </li></ul><ul><li>Targeted message; </li></ul><ul><li>Call to action; </li></ul><ul><li>...
Volunteers <ul><li>The Add on… </li></ul><ul><li>Recruiting Phoners </li></ul><ul><li>Recruiting Walkers </li></ul><ul><li...
Internal Communications (Mainly Phones) <ul><li>Volunteer to volunteer contact: </li></ul><ul><li>Events; </li></ul><ul><l...
GOTV <ul><li>Go vote! </li></ul><ul><li>Go vote here… </li></ul><ul><li>Go vote at this time… </li></ul><ul><li>Go vote un...
Volunteer Profile <ul><li>Friendly </li></ul><ul><li>Clear spoken </li></ul><ul><li>Reliable </li></ul><ul><li>Self motiva...
Logistics <ul><li>Location </li></ul><ul><ul><li>Proximity to Volunteers </li></ul></ul><ul><ul><li>Parking </li></ul></ul...
Required Materials <ul><li>Walking Lists </li></ul><ul><ul><li>Font size </li></ul></ul><ul><ul><li>Easy to mark and track...
Metrics <ul><li>Calls per hour </li></ul><ul><ul><li>Total Dials vs Completion </li></ul></ul><ul><ul><li>ID </li></ul></u...
Follow Up Reporting <ul><li>Who will input new data? </li></ul><ul><li>When will it be done? </li></ul><ul><li>Successful?...
Maximizing D2D Efforts
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Combined Phone & D2 D

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a basic step by step on fundamentals of door-to-door and phone banking.

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Combined Phone & D2 D

  1. 1. D2D Making Your Door-to-Door & Phone Bank Campaigns Effective PHONES
  2. 2. Defining the purpose <ul><li>Voter ID </li></ul><ul><li>Voter Registration </li></ul><ul><li>Advocacy </li></ul><ul><ul><li>Candidate </li></ul></ul><ul><ul><li>Issue </li></ul></ul><ul><li>Mobilization </li></ul>DOOR – TO – DOOR or PHONE BANKS ? <ul><li>Volunteer Recruitment </li></ul><ul><li>Absentee Chase and Early Voting Calls </li></ul><ul><li>Defense </li></ul><ul><li>Internal Communications </li></ul><ul><li>GOTV </li></ul><ul><li>Peer to Peer Coalition </li></ul>
  3. 3. Voter ID <ul><li>Party affiliation; </li></ul><ul><li>Likelihood to vote; </li></ul><ul><li>Decision making issue; </li></ul><ul><li>Favorability on a candidate or legislation; </li></ul><ul><li>Socio-economic profile. </li></ul>
  4. 4. Absentee and Early Voting <ul><li>Absentee Ballot Requests </li></ul><ul><li>Absentee Ballot Follow up </li></ul><ul><li>Early Voting Reminders </li></ul>
  5. 5. Advocacy <ul><li>Targeted voters; </li></ul><ul><li>Targeted message; </li></ul><ul><li>Call to action; </li></ul><ul><li>Gets the candidate out and talking. </li></ul>
  6. 6. Volunteers <ul><li>The Add on… </li></ul><ul><li>Recruiting Phoners </li></ul><ul><li>Recruiting Walkers </li></ul><ul><li>Recruiting Volunteer Captains </li></ul><ul><li>Recruiting for Parades, Fairs, Events </li></ul><ul><li>Other? </li></ul>
  7. 7. Internal Communications (Mainly Phones) <ul><li>Volunteer to volunteer contact: </li></ul><ul><li>Events; </li></ul><ul><li>Fundraisers; </li></ul><ul><li>Trainings; </li></ul><ul><li>Upcoming volunteer opportunities. </li></ul>
  8. 8. GOTV <ul><li>Go vote! </li></ul><ul><li>Go vote here… </li></ul><ul><li>Go vote at this time… </li></ul><ul><li>Go vote until I tell you to stop! </li></ul>
  9. 9. Volunteer Profile <ul><li>Friendly </li></ul><ul><li>Clear spoken </li></ul><ul><li>Reliable </li></ul><ul><li>Self motivated </li></ul><ul><li>Presentable </li></ul><ul><li>Physically able to do job </li></ul><ul><li>Friendly </li></ul><ul><li>Clear spoken </li></ul><ul><li>Reliable </li></ul><ul><li>Task oriented </li></ul><ul><li>No auditory challenges </li></ul>TRAINED!!!
  10. 10. Logistics <ul><li>Location </li></ul><ul><ul><li>Proximity to Volunteers </li></ul></ul><ul><ul><li>Parking </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><li>Atmosphere of activity </li></ul></ul><ul><ul><li>Cleanliness </li></ul></ul><ul><ul><li>Mistaking good visibility for a good location </li></ul></ul><ul><li>Staff </li></ul><ul><li>Phones: hard line vs. mobile </li></ul><ul><li>Check-in, seating charts, traffic flow </li></ul><ul><li>Briefing and volunteer training </li></ul><ul><li>Break area and refreshments </li></ul><ul><li>Repeat volunteers </li></ul>
  11. 11. Required Materials <ul><li>Walking Lists </li></ul><ul><ul><li>Font size </li></ul></ul><ul><ul><li>Easy to mark and track </li></ul></ul><ul><ul><li>Easy to read </li></ul></ul><ul><li>Reviewed Maps </li></ul><ul><li>Vehicles </li></ul><ul><li>Clipboards </li></ul><ul><li>Handout </li></ul><ul><li>Back-pack, bag, etc. </li></ul><ul><li>Cell phone </li></ul><ul><li>Apparel/identifiers </li></ul><ul><li>Scripts </li></ul><ul><ul><li>Do Volunteers understand them? </li></ul></ul><ul><ul><li>Do targeted voters understand them? </li></ul></ul><ul><ul><li>Do they do the job? </li></ul></ul><ul><li>Pens, rulers, etc </li></ul><ul><li>Safety Materials: </li></ul><ul><ul><li>Cell Phone </li></ul></ul><ul><ul><li>Flashlights </li></ul></ul><ul><ul><li>Emergency number list </li></ul></ul>
  12. 12. Metrics <ul><li>Calls per hour </li></ul><ul><ul><li>Total Dials vs Completion </li></ul></ul><ul><ul><li>ID </li></ul></ul><ul><ul><li>Voter Reg </li></ul></ul><ul><ul><li>Volunteer Recruitment </li></ul></ul><ul><li>Doors per hour </li></ul><ul><ul><li>Total Knocks vs Completion </li></ul></ul><ul><ul><li>ID </li></ul></ul><ul><ul><li>Voter Reg </li></ul></ul><ul><ul><li>Advocacy </li></ul></ul>Factors affecting completions: Regional accents, age, script, list, etc.
  13. 13. Follow Up Reporting <ul><li>Who will input new data? </li></ul><ul><li>When will it be done? </li></ul><ul><li>Successful? </li></ul><ul><ul><li># of doors knocked on </li></ul></ul><ul><ul><li># of voters registered </li></ul></ul><ul><ul><li># of completed ID’s </li></ul></ul><ul><ul><li>Other? </li></ul></ul><ul><li>Is follow up voter contact required? </li></ul>
  14. 14. Maximizing D2D Efforts

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