Political Volunteers

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How to find, recruit, train and maintain volunteers for political campaigns.

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Political Volunteers

  1. 2. Why People Volunteer Me, Us or It
  2. 3. Me <ul><li>Access to elected officials </li></ul><ul><li>Career enhancement </li></ul><ul><li>Resume building </li></ul><ul><li>Networking opportunities </li></ul><ul><li>Self esteem </li></ul><ul><li>Can’t stand opposition </li></ul>
  3. 4. Us <ul><li>Candidate </li></ul><ul><li>Friends </li></ul><ul><li>Relatives </li></ul><ul><li>Co-workers </li></ul><ul><li>Neighbor </li></ul><ul><li>Coalition </li></ul>
  4. 5. It <ul><li>Personal beliefs match </li></ul><ul><li>Sense of purpose </li></ul><ul><li>Higher calling </li></ul>
  5. 6. Why are volunteers important? <ul><li>Too much work for staff to do </li></ul><ul><li>Makes you credible </li></ul><ul><li>Links the campaign with the community </li></ul>
  6. 7. Characteristics of a Volunteer <ul><li>Willing </li></ul><ul><li>Flexible </li></ul><ul><li>Friendly </li></ul><ul><li>Listens Well </li></ul><ul><li>Communicates Well </li></ul><ul><li>Enthusiastic </li></ul><ul><li>Has initiative </li></ul><ul><li>Connections in Community </li></ul><ul><li>Leader </li></ul><ul><li>Technical aptitude </li></ul><ul><li>Committed </li></ul><ul><li>Previous Campaign Experience </li></ul>
  7. 8. Getting Going Creating a volunteer organization that works!
  8. 9. The Big Sin “ Thou shalt not recruit volunteers without having a plan in placeth first!”
  9. 10. Plan <ul><li>What is your objective? </li></ul><ul><ul><li>Staff HQ? </li></ul></ul><ul><ul><li>Voter Contact? </li></ul></ul><ul><ul><li>Data Entry? </li></ul></ul><ul><li>What role can volunteers play in this plan? </li></ul><ul><li>Create a job description </li></ul><ul><li>Timeline for recruitment, training and implementation </li></ul>
  10. 11. Recruit/Invite <ul><li>How will you attract volunteers? </li></ul><ul><li>How will you recruit volunteers? </li></ul><ul><ul><li>Person to Person </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>County Fairs </li></ul></ul><ul><ul><li>Phones/D2D </li></ul></ul><ul><ul><li>Campaign Events </li></ul></ul><ul><ul><li>Meetings </li></ul></ul><ul><li>Low Hanging Fruit </li></ul><ul><ul><li>Stay-at-home moms </li></ul></ul><ul><ul><li>Homeschoolers </li></ul></ul><ul><ul><li>Local parties </li></ul></ul><ul><ul><li>Coalition Groups </li></ul></ul><ul><ul><li>Students </li></ul></ul>
  11. 12. Evaluate <ul><li>Does the volunteer match the job? </li></ul><ul><li>What is their availability? </li></ul><ul><li>Do they have restrictions? </li></ul><ul><li>Does it work geographically? </li></ul><ul><li>Who are my likely volunteers for this project? </li></ul><ul><li>Always consider: </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Ethnicity </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Affiliations/Coalitions </li></ul></ul>
  12. 13. Train <ul><li>What tools will they need? </li></ul><ul><li>What knowledge will they need? </li></ul><ul><li>Who will they need to know? </li></ul><ul><li>Who will they report to? </li></ul><ul><li>Schedule regular trainings </li></ul><ul><ul><li>Campaign/Task overview 2x/mo (New vols) </li></ul></ul><ul><ul><li>Insider Briefings 1x/mo </li></ul></ul><ul><ul><li>GOTV specific starting in September </li></ul></ul><ul><ul><li>Rally Sat or Sun with final details </li></ul></ul>
  13. 14. Task <ul><li>Getting them started ASAP </li></ul><ul><li>Assign Jobs </li></ul><ul><li>Be clear about objectives and expectations </li></ul><ul><li>Hold Accountable, Be Accountable </li></ul>
  14. 15. Motivate <ul><li>Do they have a reason for doing their job? </li></ul><ul><li>What will make them want to come back? </li></ul><ul><li>How are they being treated by the staff? </li></ul><ul><li>Is there a “class structure” among the volunteers? </li></ul><ul><li>Volunteer “Promotions”? </li></ul>
  15. 16. Maintain <ul><li>Communicate on a regular basis </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Give them perks </li></ul>
  16. 17. Metrics For Success <ul><li>The volunteer cycle: </li></ul><ul><ul><li>Commitment </li></ul></ul><ul><ul><ul><li>Specific vs. Non Specific </li></ul></ul></ul><ul><ul><ul><li>Time of “ask” </li></ul></ul></ul><ul><ul><li>BIS% </li></ul></ul><ul><ul><li>Retention/Repeat Volunteers </li></ul></ul><ul><ul><li>’ 04 Overload – ROR and probability of increase </li></ul></ul><ul><li>Recruitment Goals: </li></ul><ul><ul><li>Jan – Oct = 125% </li></ul></ul><ul><ul><li>Final 72 Hours and ED = 110% </li></ul></ul>

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