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  • Cocktail party
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Transcript

  • 1. social Be
  • 2. Agenda
    • What is Twitter
    • Who's on Twitter
    • What to tweet
    • Setting up an account
    • Finding your tweeps
  • 3. Agenda, continued
    • Twitter for the dental practice
    • Leveraging Twitter
    • Managing and monitoring
    • Questions
  • 4. What is Twitter?
    • Social media platform
    • Collective conscious
    • Microblogging in 140 characters or less
    • 300 million tweets, 1.6 billion searches daily
  • 5.  
  • 6. Total reach: 75,000 and counting!
  • 7.  
  • 8. One tweet= 3,700+ people
  • 9. What Twitter is not
    • Or, at least, shouldn’t be..
  • 10.  
  • 11.  
  • 12.  
  • 13. Demonstration
    • New Twitter
    • https://twitter.com/#!/Chicago_Dental
    • Old Twitter
    • http://twitter.com/kerikramer
  • 14. Who’s on Twitter
    • 14% of all Internet users
    • More men than women (14 to 11%)
    • 18-44 is the sweet spot
    • Distributed equally across income brackets
    • The more educated, the higher the adoption levels
  • 15. Who’s on Twitter
    • Urban and suburban
    • Non-whites have a higher rate of Twitter adoption: 25% among African Americans and 19% among Latinos
    • Source: Pew Research Center’s Internet and American Life Project, 2011
  • 16. What do people tweet about? 40% of all tweets are pointless babble, according to 2009 study by Pear Analytics
    • Tip Separate the wheat from the chaff
    • Use lists
    • Follow people who add to the conversation
    • Don’t contribute to banal “breakfast tweeting”
  • 17. What to tweet
    • Remember, you’re engaging in conversation
    • Listen and respond
    • Set up Google alerts for your neighborhood, interests and practice
    • Keri’s 50/50 guide
  • 18. When to tweet
    • Four periods where activity is at its highest:
    • Morning commute
    • Lunchtime
    • End of day
    • After the kids are in bed
  • 19. Quick health check
    • Follower to tweet ratios
      • For example, 10,000 tweets to >500 followers suggests you are doing something wrong
  • 20. Twitter lingo
    • RT or retweet: Sending a message from someone else to all your followers
  • 21. Replies and Mentions
    • When someone sends a public tweet that includes your Twitter handle
  • 22. Hashtags
    • Hashtagging a word or phrase makes it a hyperlink to other tweets that contain the same hashtag.
    • Tip You can’t have spaces in hashtags.
  • 23. #cds12 hashtags
    • Tweeting with the hashtag #cds12 will make your tweets visible to people at the Midwinter Meeting through Twitter Walls.
    • Example at left of a Twitter wall
  • 24. Direct Message
    • Sending a reciprocal follower a message only they can see
    • Why do this? e.g.,Weinergate
  • 25. The dark side of Twitter
    • Spam
    • Security breaches
    • Tip Read
      • http://on.cds.org/SecurityTips
  • 26. Hijacked account
  • 27. Setting up an account
    • Public or private?
    • Do you want patients to find you--and be able to follow you?
  • 28. Assuming the answer is “yes”...
    • Tweet under your name, not your practice’s name
      • Tip Use namechk.com to check your name across social media
      • Tip Keep in mind your Google listing for your practice
    • Use a smiling, head-and-shoulders shot
      • 60% of Twitter users surveyed said they followed someone because they looked “friendly”*
    • Include your location
    • *Source: Social Media for Dentists 2.0
  • 29. What are your goals?
    • Some possiblities…
    • Get more patients
    • Position yourself as a thought leader
    • Interact with those in your community
    • Develop relationships with reporters
    • Engage people who share your interests
  • 30. Write a bio! People are 8x more likely to follow a user with a bio
    • Use your name
    • First sentence should relate to what you do professionally
    • Remaining space for interests, things you might tweet about, affiliations you have
    • Include website when writing profile
  • 31. Bio example
    • @LoriColwinDDS
    • Dentist in Chicago’s Gold Coast neighborhood. I love keeping smiles healthy. Spokesdentist for @Chicago_Dental, #Zumba fanatic, super geek and owner of one spoiled rotten puggle, Henry.
  • 32. Twitter account set-up demonstration
    • http://www.twitter.com
  • 33. Finding your tweeps
    • Twellow.com (Use Twellowhood for geotargeted search)
    • Followerwonk.com
    • Hashtags.org
    • “ Twitter recommends”
    • People you already like and admire
    • Local media
    • Your email contacts list
      • Tip Use lists function in Twitter to stay organized
  • 34. Twitter for the dental practice
    • Caveat Don’t tweet personally identifiable patient information.
    • http://on.cds.org/AMASocialMedia
  • 35.
    • Create a geotargeted search on commonly used phrases, like recommend and dentist through Twitter.com or desktop application
    • Link back to your website when you have new content
    • Promote, promote, promote it in your practice
  • 36.
    • Include Twitter handle in printed materials, like office signage, appointment reminder cards, etc.
    • Include in any email correspondence or newsletters
    • Bring your tweets into your website, LinkedIn profile, Facebook page
    • Caveat Don’t auto tweet from Twitter to Facebook or other social media channels
    Leveraging Twitter
  • 37. Managing and monitoring
    • NutshellMail.com
    • Free service that sends you a daily email of activity across your social media channels.
  • 38. Social Media Desktops
    • Seesmic (demo)
    • Hootsuite
    • Tweetdeck
      • Have integrated URL shorteners, too.
  • 39. URL shorteners
    • Goo.gl
    • Bitly.com
    • Owly
    • BudURL (fee service)
  • 40. Resources
    • Slideshare.net/ChicagoDentalSociety
    • Mashable.com
  • 41. Questions
    • Send a tweet to @Chicago_Dental
    • Coming to Midwinter? Use the #cds12 hashtag to get added to the list!
    • Are you a member? Tell us in your tweet and we’ll add you to the list.