social
Be
Agenda
• What is Twitter
• Who's on Twitter
• What to tweet
• Setting up an account
• Finding your tweeps
Agenda, continued
• Twitter for the dental practice
• Leveraging Twitter
• Managing and monitoring
• Questions
What is Twitter?
• Social media platform
• Collective conscious
• Microblogging in 140 characters or less
• 300 million tw...
Total reach: 75,000
and counting!
One tweet=
3,700+ people
What Twitter is not
Or, at least, shouldn’t be..
Demonstration
New Twitter
https://twitter.com/#!/Chicago_Dental
Old Twitter
http://twitter.com/kerikramer
Who’s on Twitter
• 14% of all Internet users
• More men than women (14 to 11%)
• 18-44 is the sweet spot
• Distributed equ...
Who’s on Twitter
• Urban and suburban
• Non-whites have a higher rate of Twitter
adoption: 25% among African Americans
and...
What do people tweet about?
40% of all tweets are pointless babble,
according to 2009 study by Pear Analytics
Tip Separate...
What to tweet
• Remember, you’re engaging in conversation
• Listen and respond
• Set up Google alerts for your
neighborhoo...
When to tweet
Four periods where activity is at its highest:
•Morning commute
•Lunchtime
•End of day
•After the kids are i...
Quick health check
• Follower to tweet ratios
For example, 10,000 tweets to >500
followers suggests you are doing
somethi...
Twitter lingo
• RT or retweet: Sending a message from
someone else to all your followers
Replies and Mentions
• When someone sends a public tweet
that includes your Twitter handle
Hashtags
Hashtagging a word
or phrase makes it a
hyperlink to other
tweets that contain
the same hashtag.
TipYou can’t hav...
#cds12 hashtags
Tweeting with the hashtag
#cds12 will make your tweets
visible to people at the
Midwinter Meeting through
...
Direct Message
• Sending a reciprocal follower a message
only they can see
• Why do this? e.g.,Weinergate
The dark side
of Twitter
• Spam
• Security breaches
Tip Read
http://on.cds.org/SecurityTips
Hijacked account
Setting up
an account
• Public or private?
• Do you want
patients to find you--
and be able to
follow you?
Assuming the answer is “yes”...
• Tweet under your name, not your practice’s name
 Tip Use namechk.com to check your name...
What are your goals?
Some possiblities…
• Get more patients
• Position yourself as a thought leader
• Interact with those ...
Write a bio!
People are 8x more likely to follow a user with a bio
• Use your name
• First sentence should relate to what ...
Bio example
@LoriColwinDDS
Dentist in Chicago’s Gold Coast neighborhood. I
love keeping smiles healthy. Spokesdentist for
...
Twitter account set-up
demonstration
http://www.twitter.com
Finding your tweeps
• Twellow.com (Use Twellowhood for geotargeted search)
• Followerwonk.com
• Hashtags.org
• “Twitter re...
Twitter for the dental
practice
Caveat Don’t tweet personally identifiable
patient information.
http://on.cds.org/AMASocia...
• Create a geotargeted search on commonly
used phrases, like recommend and dentist
through Twitter.com or desktop applicat...
• Include Twitter handle in printed materials, like office
signage, appointment reminder cards, etc.
• Include in any emai...
Managing
and
monitoring
NutshellMail.com
Free service that sends
you a daily email of
activity across your social
media ch...
Social Media Desktops
• Seesmic (demo)
• Hootsuite
• Tweetdeck
Have integrated URL shorteners, too.
URL
shorteners
Goo.gl
Bitly.com
Owly
BudURL (fee service)
Resources
• Slideshare.net/ChicagoDentalSociety
• Mashable.com
Questions
• Send a tweet to @Chicago_Dental
• Coming to Midwinter? Use the #cds12
hashtag to get added to the list!
• Are ...
Twitter for Dentists
Twitter for Dentists
Twitter for Dentists
Twitter for Dentists
Twitter for Dentists
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Twitter for Dentists

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  • Cocktail party
  • Mars
  • Twitter for Dentists

    1. 1. social Be
    2. 2. Agenda • What is Twitter • Who's on Twitter • What to tweet • Setting up an account • Finding your tweeps
    3. 3. Agenda, continued • Twitter for the dental practice • Leveraging Twitter • Managing and monitoring • Questions
    4. 4. What is Twitter? • Social media platform • Collective conscious • Microblogging in 140 characters or less • 300 million tweets, 1.6 billion searches daily
    5. 5. Total reach: 75,000 and counting!
    6. 6. One tweet= 3,700+ people
    7. 7. What Twitter is not Or, at least, shouldn’t be..
    8. 8. Demonstration New Twitter https://twitter.com/#!/Chicago_Dental Old Twitter http://twitter.com/kerikramer
    9. 9. Who’s on Twitter • 14% of all Internet users • More men than women (14 to 11%) • 18-44 is the sweet spot • Distributed equally across income brackets • The more educated, the higher the adoption levels
    10. 10. Who’s on Twitter • Urban and suburban • Non-whites have a higher rate of Twitter adoption: 25% among African Americans and 19% among Latinos Source: Pew Research Center’s Internet and American Life Project, 2011
    11. 11. What do people tweet about? 40% of all tweets are pointless babble, according to 2009 study by Pear Analytics Tip Separate the wheat from the chaff •Use lists •Follow people who add to the conversation •Don’t contribute to banal “breakfast tweeting”
    12. 12. What to tweet • Remember, you’re engaging in conversation • Listen and respond • Set up Google alerts for your neighborhood, interests and practice • Keri’s 50/50 guide
    13. 13. When to tweet Four periods where activity is at its highest: •Morning commute •Lunchtime •End of day •After the kids are in bed
    14. 14. Quick health check • Follower to tweet ratios For example, 10,000 tweets to >500 followers suggests you are doing something wrong
    15. 15. Twitter lingo • RT or retweet: Sending a message from someone else to all your followers
    16. 16. Replies and Mentions • When someone sends a public tweet that includes your Twitter handle
    17. 17. Hashtags Hashtagging a word or phrase makes it a hyperlink to other tweets that contain the same hashtag. TipYou can’t have spaces in hashtags.
    18. 18. #cds12 hashtags Tweeting with the hashtag #cds12 will make your tweets visible to people at the Midwinter Meeting through Twitter Walls. Example at left of a Twitter wall
    19. 19. Direct Message • Sending a reciprocal follower a message only they can see • Why do this? e.g.,Weinergate
    20. 20. The dark side of Twitter • Spam • Security breaches Tip Read http://on.cds.org/SecurityTips
    21. 21. Hijacked account
    22. 22. Setting up an account • Public or private? • Do you want patients to find you-- and be able to follow you?
    23. 23. Assuming the answer is “yes”... • Tweet under your name, not your practice’s name  Tip Use namechk.com to check your name across social media  Tip Keep in mind your Google listing for your practice • Use a smiling, head-and-shoulders shot  60% of Twitter users surveyed said they followed someone because they looked “friendly”* • Include your location *Source: Social Media for Dentists 2.0
    24. 24. What are your goals? Some possiblities… • Get more patients • Position yourself as a thought leader • Interact with those in your community • Develop relationships with reporters • Engage people who share your interests
    25. 25. Write a bio! People are 8x more likely to follow a user with a bio • Use your name • First sentence should relate to what you do professionally • Remaining space for interests, things you might tweet about, affiliations you have • Include website when writing profile
    26. 26. Bio example @LoriColwinDDS Dentist in Chicago’s Gold Coast neighborhood. I love keeping smiles healthy. Spokesdentist for @Chicago_Dental, #Zumba fanatic, super geek and owner of one spoiled rotten puggle, Henry.
    27. 27. Twitter account set-up demonstration http://www.twitter.com
    28. 28. Finding your tweeps • Twellow.com (Use Twellowhood for geotargeted search) • Followerwonk.com • Hashtags.org • “Twitter recommends” • People you already like and admire • Local media • Your email contacts list ‣ Tip Use lists function in Twitter to stay organized
    29. 29. Twitter for the dental practice Caveat Don’t tweet personally identifiable patient information. http://on.cds.org/AMASocialMedia
    30. 30. • Create a geotargeted search on commonly used phrases, like recommend and dentist through Twitter.com or desktop application • Link back to your website when you have new content • Promote, promote, promote it in your practice
    31. 31. • Include Twitter handle in printed materials, like office signage, appointment reminder cards, etc. • Include in any email correspondence or newsletters • Bring your tweets into your website, LinkedIn profile, Facebook page Caveat Don’t auto tweet from Twitter to Facebook or other social media channels Leveraging Twitter
    32. 32. Managing and monitoring NutshellMail.com Free service that sends you a daily email of activity across your social media channels.
    33. 33. Social Media Desktops • Seesmic (demo) • Hootsuite • Tweetdeck Have integrated URL shorteners, too.
    34. 34. URL shorteners Goo.gl Bitly.com Owly BudURL (fee service)
    35. 35. Resources • Slideshare.net/ChicagoDentalSociety • Mashable.com
    36. 36. Questions • Send a tweet to @Chicago_Dental • Coming to Midwinter? Use the #cds12 hashtag to get added to the list! • Are you a member? Tell us in your tweet and we’ll add you to the list.
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