This presentation provides details on how to quantify the user-experience process to gain insights. It provides detailed frameworks on how to take an idea from concept to build stage, and all of the steps in between.
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By: Marquis Cabrera
Rough (Dynamic) Draft
Ideas – Broad based ideas
stemming from a design
Ideas 2 – Ideas culled into
Ideas 3 – Ideas with business
Build – Build market ideas
Does is make us money? Does it save us money?
Does it give us a competitive advantage?
# of ideas generated from co-creation
# of ideas generated from ethnographic
# of ideas generated from asking user for response
# of ideas generated that solve a researched problem
# of ideas that are attached to business goals
# of ideas submitted with market opportunity
# of ideas that are fleshed out and built that have a market implication
and generate profit.
Examples of Inception with UX
Design Thinking, Rapid Prototyping, or
some methodology that allows for us to
secure a lot of insights at once.
Research and suss out ideas that
have significant pain points or
Stages of Inception-Invention with UX
UX Lead Workflow
1. Client has an issue or issues; end users face friction; our competitors are doing better in X area; or
internally, we want to create a delta for X reason.
2. Define problem areas through inquiry or clarifying questions; then ideate around those issues/ reason/
problems using design thinking methodologies. For example: Throw-up post-it notes. Saying stuff like,
“Website is hard to understand.”
3. Go through design thinking or rapid prototyping methodology to bucket experience issues, or learn
from directly from users (or as a user).
4. Create user personas to explore micro and macro user frustrations.
5. Develop empathy maps of how the user thinks, feels—what they say, what they do.
6. Create storyboards of the user's journey through the current system or with the current product.This
means: We have, ultimately, delved into the users frustrations and have big ideas.
7. Create statements around those big ideas, where you can champion initiatives based off of them.
Note: This gets us into the “Explore” stage; then we want to get to ‘Invention Stage’.
8. Develop concepts, mockups, MVPs, prototypes; then present them quickly to check against business
interest, and then bring vetted and/ or approved ones to life.
Quotient model emphasis actions in ‘Invention Stage’
Internal and External