Twitter For The Job Search


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Presentation given at MIT Sloan on how to use Twitter to help with the job search

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Twitter For The Job Search

  1. 1. A Workshop for MBA Candidates Presented by Sarah Park - MBA ’11 With Amanda Peyton, Ariel Santos, Brian Cantwell - MBA ’10 October 16, 2009
  2. 2. • What is Twitter? • Why is Twitter important? • What can people do with Twitter? • Do you have to use Twitter all the time? Workshop: Twitter Search Workshop: Twitter • Additional Resources & Next Steps
  3. 3. What You Probably Know: • Micro-blogging (140 char) • “Follow us on Twitter…” @NPR / @WSJ / @CNN • High Valuation in spite of flat growth over the summer • Usage in Sept. 09 (Unique Visits) - Facebook: 124.6M UVs - Twitter: 23.5M UVs * Source:
  4. 4. • Twitter is an online community of “Followers.” • Members seek out contacts and information based on shared interest, not existing affiliation. • Compare with MITSloan2011 Google Group. Soccer Follow Simone Clean Energy Follow Marta Iceland Trek Follow Yoomi Shared Interest Action
  5. 5. Focus on two main functions: • Networking - What does Twitter offer above and beyond Facebook, Linked In? • Search - What does Twitter offer above and beyond Google?
  6. 6. Network Limitations Advantages Facebook • Unprofessional • Risky to mix work and play • Complicated to segment friends, colleagues • Mainstream • Easy to use, overall Linked In • Rolodex of weak links • Limited trust • No or few conversations • Static profile • Professional Twitter • Not mainstream • Interface not intuitive • Lots of jargon • Noisy, transient • Real-time data • Access to consumers • Contact with senior execs, thought leaders • Personal branding
  7. 7. Task: Learn to code in Python. Where do I go for help? Twitter Search Results Key Comparison: Do you prefer working with an online textbook or other people?
  8. 8. • 80% are “Me Now” Users – Everyday activities, feelings, social life – Local or immediate situation • 20% are “Informers” – Information about shared interest – Link recommendations – Greater interaction with followers – More likely to mention others * Source: Rutgers
  9. 9. Function Advantage Relevance Research • Real-time data • Access to actual consumers • Identify industry trends before they become news • Understand, engage consumer Networking • Contact with thought leaders, senior execs • Network on your own schedule • Avoid time, expense of attending conferences Personal Branding • Control of how you appear in Google • Twitter profile becomes Top-3 Google result within 18 months
  10. 10. To get the most out of Twitter, with the lowest investment of time, effort: Use Twitter Search What’s Next: • Additional Recommendations • Twitter Search Workshop • Twitter Workshop
  11. 11. 1) Have a smart and unique take on Twitter. • Tailor perspective to industry focus and career goals. 2) It’s helpful but not necessary to develop a Twitter profile. • The greatest value, relative to time invested, comes from surveillance through Twitter Search. 3) Your experience on Twitter is only as good as you make it. • Who you choose to follow (and ignore) is a critical decision. 4) Advanced surveillance is easier using 3rd-party apps that require a Twitter account. Take Away: While you may not want to cultivate a personal brand on Twitter, having an active account is required to access the more advanced applications.
  12. 12. • Try Twitter Searches for: • Industry • Job function • Product or service • Example: Pharma/Biotech Search for Breast Cancer; Herceptin • Try Twitter Search yourself Can you identify people with whom you want to engage?
  13. 13. • Twitter Search Example: “Lumbar Disk” • Spine Surgery • Back Surgery • What do you find? Consumer insights that will distinguish you from other candidates (YouTea, $100K)
  14. 14. General Precautions • Privacy - Locked vs. Unlocked account • Contacts - Definition of "friend" on Twitter – Your audience seen/unseen • Exposure - What to expect in Google re: your Twitter profile – Top rank for your name within 18 months Professional Concerns • What potential employers might see • Wealth manager example: "Deutsch[e] Bank" • Casual tone – Incomplete thoughts; spelling/syntax errors • Hard to come off as consistently smart, professional • Not “Cover Letter” perfect
  15. 15. • How to Build Network – Follow, Unfollow • How to talk to people, join conversations – @, DM, RT, #BalloonBoy • How to participate in a conference or meeting • Approaches to curating your profile over time – Delete “Me Now” updates every two weeks
  16. 16. • CEOs on Twitter: • Entrepreneurs onTwitter: • State of the Twittersphere: • Follow us on Twitter and ask us questions: @sarahrah, @amandapey, @cantwell, @agds