OPTIMIZING YOUR PRESENCEONLINEKarrie McLellan & Evelyn ButricoNYSLAAJune 13, 2013
AGENDA Karrie Social Media Best Practices Social Media Options Evelyn Schedule Collaborate & Store Share
WHAT IS SOCIAL MEDIA?Source: http://avalaunchmedia.com/infographics/social-meowdia-explained
WHY USE SOCIAL MEDIA? Communication – for the newest generation, emailis dead. Respond to patrons – show that you are listening. Marketing – Advertise library collections, programs,and other assets/services. Understanding – Get to know your users wherethey hang out.
GROUND RULES - GENERAL Start Small – Just because you canbe everywhere, doesn’t mean you should. Be Attentive – Let users know you’re listening. Policy? –Examples:http://libguides.metro.org/content.php?pid=181849&sid=1529519 Be Prepared – In case of emergency Branding – Connect your locations
GROUND RULES – PICTURE PERMISSIONSPermission Online images [see resource slides for links] Creative Commons search Purchase stock photos Free image sites Clip art Take your own Images of patrons
CREATIVE COMMONS SEARCHClick to see how the author will allow you to use the image,and how to properly attribute it.
FACEBOOK Create or claim your business page. Must have a “personal” account to be a businesspage admin, but can create a fake identity.From your personal pageOn your business page
FACEBOOK HINTS – WHAT TO POST? Links to articles Celebrity quotes Events / Exhibits Library humor – remember your audience! This day in history… Shoot for funny and/or informative. Nothing to say? Check Chase’s or Google to findout what may be interesting about today’s date. Or,share things from other libraries’ Facebook pages.[be sure to use the “share” button!]
FACEBOOK HINTS - HOW Avoid long, wordy posts. Pictures and videos getthe most clicks and shares. If you have blogs, events, or anything else with anRSS feed, you can make it auto-post to Facebookusing RSS Graffiti app or IFTTT.com Try to post daily. Work posting/responding into yourdaily schedule. “Like” other professional pages.
TWITTER Disclaimer: According to experts, our library does it“wrong.” But it is the right way for us. We only auto-feed our calendar/blogs and postclosure notices/reminders. This is seen as “wrong” because it is not a two-wayconversation. That is ok with us, though, becausethe feed is used to advertise on our library system’spage.
TWITTER TIPS 140 character limit for posts – includes spaces! Tinyurl.com and bitly.com can help shorten links tosave characters. If you use RSS to feed in other events or posts,make sure the important info is in the first 140characters. If you see a neat tweet that you want to repeat, usethe re-tweet feature. It will automatically attribute tothe original author.
YOUTUBE Can sign up using a Google account. Keep videos to 5 minutes or less. Add captions for ADA accessibility. Can record videos with a smartphone, digitalcamera, Flip camera, etc. Size of video files make them tough to email, so tryuploading directly from a smartphone connected towireless or plug camera/SD card into computer toupload. Search YouTube for “YouTube Help” to find achannel containing videos with tips on how tocreate and upload videos.
YOUTUBE - IDEAS Book talks Library tour Annual report Program highlights Get to know a staff member Advertise services/programs/SRP Highlight exhibits (get artist’s permission) And many more…
PINTEREST No privacy settings – just setup and go! Careful who you follow – their stuff shows up onyour site… Ideas Book lists (linked to your catalog) Library tour Highlight collections Exhibits (get permission from artist!) Craft ideas Link to YouTube videos or blog posts
COLLABORATION AND SHARING We’re not in Kansas anymore Clouds, doodles and smores oh my
GROUND RULES-WORKING WELL BEHIND THECURTAIN Remember who your working with Have an agenda with tasks and meet it Respect time constraints Be Clear Be Open
SCHEDULE Doodle Polls Schedule an event Choose a location Other Doodle Features
Schedule an event:https://www.doodle.com/mydoodle/dashboard.html
SCHEDULE Google Calendarhttps://support.google.com/calendar/answer/2465776?hl=en
THERE IS NO PLACE LIKE HOME Cloud Storage Services
STORE AND SHARE "Your lifes work, wherever you are.“ http://www.youtube.com/watch?v=OFb0NaeRmdg https://www.dropbox.com/home
COLLABORATE Google Drive:https://drive.google.com/?tab=co&authuser=0#activity Previously Google Docs 5 GB storage for free Upload documents, photos, videos Mobile
OTHER TOOLS SMORE: https://www.smore.com/app Flyer creation and posting. Evernote:https://www.evernote.com/Home.action#st=p&n=70a7ed02-f755-4e31-9bcd-c47e09a99d64 Helps you remember things across devices Delicious: https://delicious.com/evelyna9698 Share and access bookmarks/favorites where ever youare.
MORE RESOURCES – SOCIAL MEDIAWebsites/Blogs David Lee King: http://davidleeking.com Elyssa Kroski: http://oedb.org/blogs/ilibrarian Social Media Examiner:http://socialmediaexaminer.com Talking Social Media in Libraries (podcast):http://tinyurl.com/o4hzdyj
MORE RESOURCES – SOCIAL MEDIAVideos Managing Traditional & Social Media for Libraries (Public LibraryAssociation webinar): http://tinyurl.com/ppu7q4b Social Media: An Introduction for Public Libraries:http://tinyurl.com/pxkevasBooks Face 2 Face by David Lee King Managing Social Media in Libraries: Finding Collaboration,Coordination, and Focus by Troy A. Swanson Strategic Planning for Social Media in Libraries by Sarah K. Steiner
MORE RESOURCES – SOCIAL MEDIAGreat Examples Academic libraries using social media:http://tinyurl.com/cgp946f Topeka Public Library (Facebook):https://www.facebook.com/TopekaLibrary New York Public Library (Facebook):https://www.facebook.com/newyorkpubliclibrary Example Social Media Policies:http://tinyurl.com/pw2ljl8