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TV Discovery & Enjoy - a New Approach to Help Users Finding the Right TV Program to Watch

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TVX 2014 presentation on the paper "TV Discovery & Enjoy - a New Approach to Help Users Finding the Right TV Program to Watch" carried by the CETAC.MEDIA - Social iTV group of the University of Aveiro.

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TV Discovery & Enjoy - a New Approach to Help Users Finding the Right TV Program to Watch

  1. 1. TV Discovery & Enjoy a New Approach to Help Users Finding the Right TV Program to Watch http://socialitv.web.ua.pt Jorge Abreu* | Pedro Almeida* | Bruno Teles* Other team members: Márcio Reis*, BernardoCardoso**, HerlanderSantos** *CETAC.media| Universidadede Aveiro | Portugal **PT Inovação e Sistemas
  2. 2. #live
  3. 3. #vod
  4. 4. #timeshift
  5. 5. >12.000 unique programs
  6. 6. #epg
  7. 7. #epg #zapping 25% of people zap more than 20 minutes (a day) 87% claim to see the same channels most of the times PhilippePhaure https://www.flickr.com/photos/89273825@N02/
  8. 8. previous work
  9. 9. > despite the multiplatform offer TV remains a central part of the daily routines; > there is a partial "disenchantment" with the current models of EPG; > the family context is still important when deciding what to watch together; > the cognitive process (selection of TV content) is mainly supported in… The Survey / main conclusions
  10. 10. The Survey / main conclusions Most important criteria when choosing what to watch 89% 72% 60% 59% 36% 28% 24% 12% 1% Program genre State of mind at the moment Being alone or accompanied Available time Program interveners Time of day (morning, afternoon, evening) Program duration Program language Other > men: TV genre | women: “state of mind”
  11. 11. TV Discovery & Enjoy the prototype
  12. 12. research goals > Create an application to support the viewers in a contextualized discovery of TV content > Consider the cognitive process of the decision on what to see > Seamlessly integrate different sources: > broadcast TV channels > automatic recordings > VoD movies catalogue > Prototype built over a commercial IPTV solution Microsoft Mediaroom – Presentation Framework
  13. 13. We have the criteria What about metadata?
  14. 14. algorithm service DB criteria management STBoperator services data sources algorithm service DB criteria management STB CATALOGUING SYSTEM operator services data sources FILTERING SYSTEM IPTV APPLICATION GENRES RATING AUDIENCE MOOD NAME DURATION CRITERIA Technical implementation
  15. 15. how it works?
  16. 16. Looking for something to watch…
  17. 17. after some (mindless) zapping…
  18. 18. … a background algorithm detects it and suggests TvDE
  19. 19. … blue button opens TvDE
  20. 20. The user chooses through the criteria
  21. 21. pressing the OK button closes the filter bar
  22. 22. a vertical carrousel provides the results
  23. 23. Selection (OK button) à the program starts
  24. 24. the evaluation
  25. 25. The evaluation goals Lab evaluation to: > validate the suitability of the functional solutions and criteria vs the preliminary survey results > evaluate the application usability > determine the suitability of the recommendations to the chosen criteria > evaluate the user experience and the expectations towards the use of the application.
  26. 26. The setup > people that had already participated in the first survey and other volunteers 1st à presentation of the evaluation goals 2nd à free exploration of the prototype 3rd à carrying of a set of predefined tasks
  27. 27. The evaluators Average 26,7 M (50%) F (50%) Bachelor (40%) Masters (25%) PhD (30%) Students (50%) Working-students (20%)
  28. 28. The evaluators High percentage of timeshifted TV consumption Using other media devices apart from regular TV Low frequency of use of the TV providers services (DVR, Vod,…) 2 groups of 10 users each: LC lower TV consumption HC higher TV consumption
  29. 29. the evaluation results …
  30. 30. The Survey / interface evaluation organization aesthetics ease of navig. all above the average þ
  31. 31. The Survey / interface evaluation interaction tasks main tasks with highly positive results evaluation task needs to be improved
  32. 32. The Survey / interface evaluation importance of each criteria remember: in 1st survey mood was the 2nd criteria! LC Format / Genre / Audience / Duration / Mood HC Format/Genre / Duration / Mood / Audience
  33. 33. The evaluators opinions TvDE in my home? HC 70% much interested 30% interested LC 80% much interested 20% interested An application which maps the cognitive processes of users has a very interesting potential, especially as an alternative to the traditional model of EPGs (grid based).
  34. 34. discovery on TV þ what about 2nd screen?
  35. 35. Aplicação Tablet
  36. 36. More info http://socialitv.web.ua.pt Jorge Abreu* | Pedro Almeida* | Bruno Teles* Other team members: Márcio Reis*, BernardoCardoso**, HerlanderSantos** *CETAC.media| Universidadede Aveiro | Portugal **PT Inovação e Sistemas

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