TV Discovery & Enjoy - a New Approach to Help Users Finding the Right TV Program to Watch

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TVX 2014 presentation on the paper "TV Discovery & Enjoy - a New Approach to Help Users Finding the Right TV Program to Watch" carried by the CETAC.MEDIA - Social iTV group of the University of Aveiro.

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  • digitalsmiths
  • To establish a ranking of the most relevant criteria a non-parametric statistical test was performed using a Durbin and Skillings-Mack test (Table 2). The test corroborates that there is a significant difference between the presented criteria confirming, with a confidence level higher than 99,99%, that viewers prioritize some features of the content or of the viewing context over others when having to decide what to watch. The test confirms that the “program genre” leads the preferences of viewers, the “state of mind” or mood follows and “being alone or accompanied” and the “available time” split the 3rd place. The other criteria are less relevant for spectators.
    Doing a cross analysis of these data with the gender of the respondents, we can conclude that the order of the criteria is the same for both genders. Nevertheless we can notice that man have slightly higher preference for the “program genre” and women for the “state of mind”. Considering the age groups, we can conclude that for the younger group and the older one the available time is more important than the fact of being alone or accompanied.
    With some additional correlations it can be seen that viewers who watch among friends pick the state of mind or mood as the main criterion. Additionally when considering the average time viewers take to select the program it can be seen that those who take more than 10 minutes to choose what to see point to “Being alone or accompanied “ as the most important criterion.
  • Com base nestas conclusões, reuniram-se os dados necessários para avançar para a implementação de uma aplicação de TV interativa
  • Com base nestas conclusões, reuniram-se os dados necessários para avançar para a implementação de uma aplicação de TV interativa
  • Explicando o funcionamento da app
  • Arranjar imagem do person of interest
  • Quanto às formas utilizadas para mudar de canais de TV
    36% of the sample point to a mid-level in a scale from “I never know” to “I always know”. Women more often declare they know in advance what they want to see. When asked about the time taken, on average, to choose what program to watch, more than half (51%) say they take between “1-3 minutes” and about 31% "less than 1 minute." In these situations, men appear to be faster. Also ZON customers emerge as the fastest finding what they want to see on TV.
  • Quanto às formas utilizadas para mudar de canais de TV
    36% of the sample point to a mid-level in a scale from “I never know” to “I always know”. Women more often declare they know in advance what they want to see. When asked about the time taken, on average, to choose what program to watch, more than half (51%) say they take between “1-3 minutes” and about 31% "less than 1 minute." In these situations, men appear to be faster. Also ZON customers emerge as the fastest finding what they want to see on TV.
  • Quanto às formas utilizadas para mudar de canais de TV
    36% of the sample point to a mid-level in a scale from “I never know” to “I always know”. Women more often declare they know in advance what they want to see. When asked about the time taken, on average, to choose what program to watch, more than half (51%) say they take between “1-3 minutes” and about 31% "less than 1 minute." In these situations, men appear to be faster. Also ZON customers emerge as the fastest finding what they want to see on TV.
  • Quanto às formas utilizadas para mudar de canais de TV
    36% of the sample point to a mid-level in a scale from “I never know” to “I always know”. Women more often declare they know in advance what they want to see. When asked about the time taken, on average, to choose what program to watch, more than half (51%) say they take between “1-3 minutes” and about 31% "less than 1 minute." In these situations, men appear to be faster. Also ZON customers emerge as the fastest finding what they want to see on TV.
  • To establish a ranking of the most relevant criteria a non-parametric statistical test was performed using a Durbin and Skillings-Mack test (Table 2). The test corroborates that there is a significant difference between the presented criteria confirming, with a confidence level higher than 99,99%, that viewers prioritize some features of the content or of the viewing context over others when having to decide what to watch. The test confirms that the “program genre” leads the preferences of viewers, the “state of mind” or mood follows and “being alone or accompanied” and the “available time” split the 3rd place. The other criteria are less relevant for spectators.
    Doing a cross analysis of these data with the gender of the respondents, we can conclude that the order of the criteria is the same for both genders. Nevertheless we can notice that man have slightly higher preference for the “program genre” and women for the “state of mind”. Considering the age groups, we can conclude that for the younger group and the older one the available time is more important than the fact of being alone or accompanied.
    With some additional correlations it can be seen that viewers who watch among friends pick the state of mind or mood as the main criterion. Additionally when considering the average time viewers take to select the program it can be seen that those who take more than 10 minutes to choose what to see point to “Being alone or accompanied “ as the most important criterion.
  • navigation between recommended programs and the definition of the criteria were the features that had better appreciation by the users of both group
  • Quanto às formas utilizadas para mudar de canais de TV
    36% of the sample point to a mid-level in a scale from “I never know” to “I always know”. Women more often declare they know in advance what they want to see. When asked about the time taken, on average, to choose what program to watch, more than half (51%) say they take between “1-3 minutes” and about 31% "less than 1 minute." In these situations, men appear to be faster. Also ZON customers emerge as the fastest finding what they want to see on TV.
  • TV Discovery & Enjoy - a New Approach to Help Users Finding the Right TV Program to Watch

    1. 1. TV Discovery & Enjoy a New Approach to Help Users Finding the Right TV Program to Watch http://socialitv.web.ua.pt Jorge Abreu* | Pedro Almeida* | Bruno Teles* Other team members: Márcio Reis*, BernardoCardoso**, HerlanderSantos** *CETAC.media| Universidadede Aveiro | Portugal **PT Inovação e Sistemas
    2. 2. #live
    3. 3. #vod
    4. 4. #timeshift
    5. 5. >12.000 unique programs
    6. 6. #epg
    7. 7. #epg #zapping 25% of people zap more than 20 minutes (a day) 87% claim to see the same channels most of the times PhilippePhaure https://www.flickr.com/photos/89273825@N02/
    8. 8. previous work
    9. 9. > despite the multiplatform offer TV remains a central part of the daily routines; > there is a partial "disenchantment" with the current models of EPG; > the family context is still important when deciding what to watch together; > the cognitive process (selection of TV content) is mainly supported in… The Survey / main conclusions
    10. 10. The Survey / main conclusions Most important criteria when choosing what to watch 89% 72% 60% 59% 36% 28% 24% 12% 1% Program genre State of mind at the moment Being alone or accompanied Available time Program interveners Time of day (morning, afternoon, evening) Program duration Program language Other > men: TV genre | women: “state of mind”
    11. 11. TV Discovery & Enjoy the prototype
    12. 12. research goals > Create an application to support the viewers in a contextualized discovery of TV content > Consider the cognitive process of the decision on what to see > Seamlessly integrate different sources: > broadcast TV channels > automatic recordings > VoD movies catalogue > Prototype built over a commercial IPTV solution Microsoft Mediaroom – Presentation Framework
    13. 13. We have the criteria What about metadata?
    14. 14. algorithm service DB criteria management STBoperator services data sources algorithm service DB criteria management STB CATALOGUING SYSTEM operator services data sources FILTERING SYSTEM IPTV APPLICATION GENRES RATING AUDIENCE MOOD NAME DURATION CRITERIA Technical implementation
    15. 15. how it works?
    16. 16. Looking for something to watch…
    17. 17. after some (mindless) zapping…
    18. 18. … a background algorithm detects it and suggests TvDE
    19. 19. … blue button opens TvDE
    20. 20. The user chooses through the criteria
    21. 21. pressing the OK button closes the filter bar
    22. 22. a vertical carrousel provides the results
    23. 23. Selection (OK button) à the program starts
    24. 24. the evaluation
    25. 25. The evaluation goals Lab evaluation to: > validate the suitability of the functional solutions and criteria vs the preliminary survey results > evaluate the application usability > determine the suitability of the recommendations to the chosen criteria > evaluate the user experience and the expectations towards the use of the application.
    26. 26. The setup > people that had already participated in the first survey and other volunteers 1st à presentation of the evaluation goals 2nd à free exploration of the prototype 3rd à carrying of a set of predefined tasks
    27. 27. The evaluators Average 26,7 M (50%) F (50%) Bachelor (40%) Masters (25%) PhD (30%) Students (50%) Working-students (20%)
    28. 28. The evaluators High percentage of timeshifted TV consumption Using other media devices apart from regular TV Low frequency of use of the TV providers services (DVR, Vod,…) 2 groups of 10 users each: LC lower TV consumption HC higher TV consumption
    29. 29. the evaluation results …
    30. 30. The Survey / interface evaluation organization aesthetics ease of navig. all above the average þ
    31. 31. The Survey / interface evaluation interaction tasks main tasks with highly positive results evaluation task needs to be improved
    32. 32. The Survey / interface evaluation importance of each criteria remember: in 1st survey mood was the 2nd criteria! LC Format / Genre / Audience / Duration / Mood HC Format/Genre / Duration / Mood / Audience
    33. 33. The evaluators opinions TvDE in my home? HC 70% much interested 30% interested LC 80% much interested 20% interested An application which maps the cognitive processes of users has a very interesting potential, especially as an alternative to the traditional model of EPGs (grid based).
    34. 34. discovery on TV þ what about 2nd screen?
    35. 35. Aplicação Tablet
    36. 36. More info http://socialitv.web.ua.pt Jorge Abreu* | Pedro Almeida* | Bruno Teles* Other team members: Márcio Reis*, BernardoCardoso**, HerlanderSantos** *CETAC.media| Universidadede Aveiro | Portugal **PT Inovação e Sistemas

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