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Twitter 101for Business By Chrystie Corns September 23, 2009
Welcome Chrystie Corns Social Marketing Manager @ WHERE.com Twitter: @ccmaine Facebook: www.facebook.com/chrystiecorns Email: chrystiecorns@gmail.com
Twitter..the Ultimate Time Suck or Marketing Tool?
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  People write short updates, often called "tweets"  of 140 characters or fewer. Twitter is a microblog.
What is Twitter? Everyday millions of users create, discover and share ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter Share their experiences  Provide Feedback Discuss new product ideas Ask customer service questions  http://business.twitter.com/twitter101
Why is Twitter Important? ,[object Object]
Fastest growing Social Network
You can do it anywhere!
It’s Free
You can follow people locally & nationally
Allows you engage one-on-one with people,[object Object]
Why are you using Twitter? Promote your Business Market your Company Job Hunting Crowdsourcing Establish Authority in an industry Maybe you just want to have fun!
Step 1 – Sign Up ,[object Object]
Username
Password
Email,[object Object]
Step 3 – Details Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.
Step 4 – Add a Picture
Step 5 –Background ,[object Object]
Twitterbackgrounds.com
Twitrounds.com
Have designer create one to match your current branding/ marketing material,[object Object]
Find & Follow People ,[object Object]
Twellow
TweetLocal
Mr. Tweet
#FollowFriday,[object Object]

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Twitter for Business 101

  • 1. Twitter 101for Business By Chrystie Corns September 23, 2009
  • 2. Welcome Chrystie Corns Social Marketing Manager @ WHERE.com Twitter: @ccmaine Facebook: www.facebook.com/chrystiecorns Email: chrystiecorns@gmail.com
  • 3. Twitter..the Ultimate Time Suck or Marketing Tool?
  • 4. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  People write short updates, often called "tweets"  of 140 characters or fewer. Twitter is a microblog.
  • 5. What is Twitter? Everyday millions of users create, discover and share ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter Share their experiences Provide Feedback Discuss new product ideas Ask customer service questions http://business.twitter.com/twitter101
  • 6.
  • 8. You can do it anywhere!
  • 10. You can follow people locally & nationally
  • 11.
  • 12.
  • 13. Why are you using Twitter? Promote your Business Market your Company Job Hunting Crowdsourcing Establish Authority in an industry Maybe you just want to have fun!
  • 14.
  • 17.
  • 18. Step 3 – Details Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.
  • 19. Step 4 – Add a Picture
  • 20.
  • 23.
  • 24.
  • 28.
  • 32. People talking about your product/services
  • 34.
  • 35.
  • 36. # - Hashtag- Used to identify and search for an event.
  • 37.
  • 38. But….Be Careful Don’t talk AT your followers, talk with them Don’t spam users Don’t be boring Don’t constantly ask people to buy your stuff Don’t be rude Don’t tweet drunk
  • 39. Sounds Good and all, BUT…
  • 41. 8 Steps to Marketing Success on Twitter by Hubspot Choose Topics Outside Your Niche Define the Personality You Want To Reach Use the Search Button at Least 3 Times Per Day + Tweet at Least 15 New People Ask 5 Questions on a Daily Basis Answer at Least 3 Questions Daily Send Out 10 Useful or Entertaining Links (But Be Sure To Track!) Every Day Share at Least One Blog Post, Article, or Video Per Week Test a Different Landing Page from Your Twitter Profile Weekly http://blog.hubspot.com/blog/tabid/6307/bid/5085/The-Reverse-Marketing-Twitter-Checklist-8-Steps-to-Marketing-Success-on-Twitter.aspx
  • 42.
  • 45.
  • 47. Thank you for Having Me  Twitter: @ccmaine Email: chrystiecorns@gmail.com LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!