2. In your opinion, what makes
a music video memorable
and why?
Answers
Mise En Scene
Storyline
Effects
3. In your opinion, what makes
a music video memorable
and why?
64% of the answers were answered with things such as
props, women, cars, clothes, locations etc. I have
collectively put these under the heading of mise en
scene. They said that these things allow them to escape
and have a sense of empathy to the rich and famous
lifestyle.
25% of people answered with “storyline” they concluded
that they like a music video with a meaning or a storyline
such as a love story for example.
16% answered with a form of special effects, they said it
makes the video unique and makes for “good viewing”
creating something that is not applicable to real life. For
example the Chris Brown song “Transform Ya” of which
the artists turn into transformers.
4. What is your favorite genre
of music?
Favorite Genre
5
4
3
2
Total
1
0
5. What is your favorite music
genre?
Here I simply asked friends and peers at my
school what their favorite genre was. As you can
see, my chosen genre, R&B, was the most
popular in the demographic of Greenshaw High
School. This may not reflect and act as a I
microcosm and generalize the thoughts of all
teenagers. Other popular genres were indie, pop
and other genres such as Dubstep.
6. What would you expect to
see in an R&B video?
This question was asked after the previous
question to the people that prefer the R&B
genre.
We had many answers including
women, money, cars, expensive
brands, chains, alchol, drugs etc.
This was surprising as these are the conventions
they expect to see, things such as alcohol and
drugs are often taboo ideologies so its strange
that they would expect to see this. This may link
to the viewer wanting to escape and getting an
insight to the rich and famous lifestyle.
7. Conclusion
From these questions we concluded that we are
going to try an facilitate a narrative storyline
within our music video anchoring the lyrics to the
shots.
We are going to challenge typical conventions
of R&B by excluding materialistic objects and
keep it ordinary so that it is more applicable to
the lifestyle of the viewer.
In terms of lighting and shots we are going to
experiment and try and use different types to
give our music video a unique appearance.
