The document discusses the forms and conventions used in hip-hop music videos to establish the genre. It notes that hip-hop videos typically feature materialistic and luxurious imagery like expensive jewelry, cars, houses, and drugs and alcohol to show the effects of wealth. They also sometimes include things related to crime like police, guns, or depictions of women being objectified through the male gaze to keep the primarily male audience engaged. The purpose of these conventions is to make it clear to viewers what genre of music they are watching without much thought.

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Forms and Conventions
of a Hip-hop Music
video
By Mohamud Madey

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Establishing a genre
Many genres have certain aspects featured in them to make it more
easier to differentiate between them. It is important to do this so the
audience can recognise what is what without having to thing to hard
about it. Because it is done widely people tend to now play to the
expectations given to them.
For example, in a lot of country songs you'd see a lot of earthy tones to
the video and it wouldn't be so extravagant. It would have more of a
touch with reality to make it more relatable.
In this case, I will be analysing a hip hop song as it is my favorite genre
And most likely the music video I will make.

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Hip Hop Videos
In hip hop videos, things tend to be a whole lot more materialistic and more luxurious. The whole video would
look more glamourised to show how wealth has a great effect on them. For example, you'd see the
expensive jewellery, cars, houses, drugs and alcohol etc. You may see things that are related to crime
such as them getting involved with the police or guns and other things like that. Another thing is that you'd
see a lot of women being objectified for the sake of men. This is because the general audience for hip hop
is male and by applying the male gaze theory, it keeps the audience attracted to the music. Here are some
examples of these features being used to establish the hip hop genre: