Lean Marketing Game

Lean Marketing Game
Business901

Identify Value
Map Value Stream
Create Flow
Establish Pull
Seek Perfection
In Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated by Womack and Jones, the authors introduced the five core concepts.

The Experience Economy by B. Joseph Pine and James H. Gilmore
introduced work as a Theater & Every Business a Stage

Setting the Stage
Business901

It takes more than one to play!

This is the board.
Simple but it could take up a wall
Line of Interaction
Line of Visibility
Line of Internal Interaction

There is a deck of cards for each
progression of economic value and value Intelligence
The Experience Economy by B. Joseph Pine and James H. Gilmore

Each Deck has 4 Categories
Audience
Customer Actions
Actors
Your Company's
Engagement Team
Environment
Visible to Customers
Back Stage
Support not seen by Customers

On 1 side is an actual example
Audience
Customer engages with outside sales on particular project need.
Actors
Sales discusses opportunity seeking understanding of present situation, next steps of process. Recommends available resources customer can draw from.
Environment
Web Portal is created for customer with needed files uploaded and internal contacts that may be needed.
Back Stage
Purchasing updates pricing and availability of external support required. IT assures web portal is functioning.

The other side is blank!

The Game!
Business901

Identify Value
Game starts with the Customer Experience

Pick where you are at in the market place
for a particular Product(Service)/Market!
For example you may be selling services!
Choose

Separate your cards and place on Board!
Audience
Customer Actions
Actors
Your Company's
Engagement Team
Environment
Visible to Customers
Back Stage
Support not seen by Customers

Decide which happens before purchase and after purchase and by who!
Customer Experiences (Actions)
Line of Interaction
On Stage Actions
Line of Visibility
Back Stage Actions
Support Processes

The result looks something like this!
Line of Interaction
On Stage Actions
Line of Visibility
Back Stage Actions
Support Processes

Put in order and post reaction to each customer experience. Not every experience requires a reaction.
On Stage Actions
Back Stage Actions
Support Processes

You can name the columns if you would like

Use answer key to create discussion
4
5
1
2
3
10
9
6
7
8
15
14
12
11
13
17
20
16
18

Advance work includes a Kanban
and limiting Work in Process

More advance work includes setting
your budget..

and creating self-organizing teams
Sales
Service
Service
IT
Marketing
Sales
Sales
Acctng
Service
Sales
Service
IT
Purchasing
Marketing
IT
Vendor
Partner
Vendor
Consultant

For all of the Lean waste zealots out there
Why are you doing these?

Flip the cards over and start
On Stage Actions
Back Stage Actions
Support Processes

Establishing customer touch points!

Documenting your front stage reactions
On Stage Actions

Determine support and environment needed
Back Stage Actions

Determine internal and external
partners and vendors
Support Processes

Discuss and arrange in order

You have
Mapped your Value Stream

This is only Scene 1, Take 1

Lean Marketing House
Identify Value
Map Value Stream
Create Flow
Establish Pull
Seek Perfection
There is so much more!

28 Day Program
Connecting Learning to Implementation!
Recorded Webinars for you to watch at your leisure
Workbooks with each webinar
Social Learning Web Community
After Program Assistance on Web Community
Weekly email support
Live Sessions dedicated to Playing the Lean Marketing Game

Resources Used
Books:This is Service Design Thinking: Basics - Tools - CasesLean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and UpdatedThe Experience Economy: Work Is Theater & Every Business a Stage
Websites: Business901” http://business901.com
Sign Up for the Next Session of the
Limited Space

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Our Mission is to bring
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to Sales and Marketing.
Thanks for taking the time to view the presentation.
Business901 Copyright 2011

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Lean Marketing Game

by Business901 on Sep 21, 2011

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Lean Marketing Game — Presentation Transcript