Your SlideShare is downloading. ×
0
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Lean Marketing Game
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lean Marketing Game

40,983

Published on

This is an introduction to the Lean Marketing Game.

This is an introduction to the Lean Marketing Game.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
40,983
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
59
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lean Marketing Game <br />Business901<br />
  • 2. <ul><li>Identify Value
  • 3. Map Value Stream
  • 4. Create Flow
  • 5. Establish Pull
  • 6. Seek Perfection</li></ul>In Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated by Womack and Jones, the authors introduced the five core concepts.<br />
  • 7. The Experience Economy by B. Joseph Pine and James H. Gilmore<br />introduced work as a Theater & Every Business a Stage<br />
  • 8. Setting the Stage<br />Business901<br />
  • 9. It takes more than one to play! <br />
  • 10. This is the board.<br />Simple but it could take up a wall<br />Line of Interaction<br />Line of Visibility<br />Line of Internal Interaction<br />
  • 11. There is a deck of cards for each <br />progression of economic value and value Intelligence <br />The Experience Economy by B. Joseph Pine and James H. Gilmore<br />
  • 12. Each Deck has 4 Categories <br />Audience<br />Customer Actions<br />Actors<br />Your Company's<br />Engagement Team <br />Environment<br />Visible to Customers <br />Back Stage<br />Support not seen by Customers <br />
  • 13. On 1 side is an actual example <br />Audience<br />Customer engages with outside sales on particular project need. <br />Actors<br />Sales discusses opportunity seeking understanding of present situation, next steps of process. Recommends available resources customer can draw from. <br />Environment<br />Web Portal is created for customer with needed files uploaded and internal contacts that may be needed. <br />Back Stage<br />Purchasing updates pricing and availability of external support required. IT assures web portal is functioning.<br />
  • 14. The other side is blank! <br />
  • 15. The Game!<br />Business901<br />
  • 16. Identify Value <br /> Game starts with the Customer Experience<br />
  • 17. Pick where you are at in the market place <br />for a particular Product(Service)/Market! <br />For example you may be selling services!<br />Choose<br />
  • 18. Separate your cards and place on Board! <br />Audience<br />Customer Actions<br />Actors<br />Your Company's<br />Engagement Team <br />Environment<br />Visible to Customers <br />Back Stage<br />Support not seen by Customers <br />
  • 19. Decide which happens before purchase and after purchase and by who!<br />Customer Experiences (Actions)<br />Line of Interaction<br />On Stage Actions<br />Line of Visibility<br />Back Stage Actions<br />Line of Internal Interaction<br />Support Processes<br />
  • 20. The result looks something like this!<br />Customer Experiences (Actions)<br />Line of Interaction<br />On Stage Actions<br />Line of Visibility<br />Back Stage Actions<br />Line of Internal Interaction<br />Support Processes<br />
  • 21. Put in order and post reaction to each customer experience. Not every experience requires a reaction. <br />Customer Experiences (Actions)<br />On Stage Actions<br />Back Stage Actions<br />Support Processes<br />
  • 22. You can name the columns if you would like <br />
  • 23. Use answer key to create discussion<br />4<br />5<br />1<br />2<br />3<br />10<br />9<br />6<br />7<br />8<br />15<br />14<br />12<br />11<br />13<br />17<br />20<br />16<br />18<br />
  • 24. Advance work includes a Kanban <br />and limiting Work in Process <br />
  • 25. More advance work includes setting <br />your budget.. <br />
  • 26. and creating self-organizing teams<br />Sales<br />Service<br />Service<br />IT<br />Marketing<br />Sales<br />Sales<br />Acctng<br />Service<br />Sales<br />Service<br />IT<br />Purchasing<br />Marketing<br />IT<br />Vendor<br />Partner<br />Vendor<br />Consultant<br />
  • 27. For all of the Lean waste zealots out there <br />Why are you doing these? <br />
  • 28. Flip the cards over and start <br />Customer Experiences (Actions)<br />On Stage Actions<br />Back Stage Actions<br />Support Processes<br />
  • 29. Establishing customer touch points! <br />Customer Experiences (Actions)<br />
  • 30. Documenting your front stage reactions<br />On Stage Actions<br />
  • 31. Determine support and environment needed <br />Back Stage Actions<br />
  • 32. Determine internal and external <br />partners and vendors<br />Support Processes<br />
  • 33. Discuss and arrange in order <br />
  • 34. You have <br />Mapped your Value Stream<br />
  • 35. This is only Scene 1, Take 1<br />
  • 36. Lean Marketing House <br /><ul><li>Identify Value
  • 37. Map Value Stream
  • 38. Create Flow
  • 39. Establish Pull
  • 40. Seek Perfection</li></ul>There is so much more!<br />
  • 41. Lean Marketing House<br />28 Day Program<br />Connecting Learning to Implementation!<br />Recorded Webinars for you to watch at your leisure<br />Workbooks with each webinar<br />Social Learning Web Community <br />After Program Assistance on Web Community<br />Weekly email support<br />Live Sessions dedicated to Playing the Lean Marketing Game<br />
  • 42. Resources Used<br />Books:This is Service Design Thinking: Basics - Tools - CasesLean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and UpdatedThe Experience Economy: Work Is Theater & Every Business a Stage<br />Websites: Business901” http://business901.com<br />Sign Up for the Next Session of the <br />Lean Marketing House <br />Limited Space<br />
  • 43. Visit the Business901 Website <br /><ul><li>Over 80 Free eBooks
  • 44. Regular Blog Posts
  • 45. Podcast with Celebrated Authors, Industry Practitioners and Leading Thought Leaders</li></ul>Our Mission is to bring <br />Continuous Improvement <br />to Sales and Marketing.<br />Thanks for taking the time to view the presentation. <br />Business901 Copyright 2011<br />

×