Lean Marketing Game
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Lean Marketing Game

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This is an introduction to the Lean Marketing Game.

This is an introduction to the Lean Marketing Game.

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Lean Marketing Game Presentation Transcript

  • 1. Lean Marketing Game
    Business901
  • 2.
    • Identify Value
    • 3. Map Value Stream
    • 4. Create Flow
    • 5. Establish Pull
    • 6. Seek Perfection
    In Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated by Womack and Jones, the authors introduced the five core concepts.
  • 7. The Experience Economy by B. Joseph Pine and James H. Gilmore
    introduced work as a Theater & Every Business a Stage
  • 8. Setting the Stage
    Business901
  • 9. It takes more than one to play!
  • 10. This is the board.
    Simple but it could take up a wall
    Line of Interaction
    Line of Visibility
    Line of Internal Interaction
  • 11. There is a deck of cards for each
    progression of economic value and value Intelligence
    The Experience Economy by B. Joseph Pine and James H. Gilmore
  • 12. Each Deck has 4 Categories
    Audience
    Customer Actions
    Actors
    Your Company's
    Engagement Team
    Environment
    Visible to Customers
    Back Stage
    Support not seen by Customers
  • 13. On 1 side is an actual example
    Audience
    Customer engages with outside sales on particular project need.
    Actors
    Sales discusses opportunity seeking understanding of present situation, next steps of process. Recommends available resources customer can draw from.
    Environment
    Web Portal is created for customer with needed files uploaded and internal contacts that may be needed.
    Back Stage
    Purchasing updates pricing and availability of external support required. IT assures web portal is functioning.
  • 14. The other side is blank!
  • 15. The Game!
    Business901
  • 16. Identify Value
    Game starts with the Customer Experience
  • 17. Pick where you are at in the market place
    for a particular Product(Service)/Market!
    For example you may be selling services!
    Choose
  • 18. Separate your cards and place on Board!
    Audience
    Customer Actions
    Actors
    Your Company's
    Engagement Team
    Environment
    Visible to Customers
    Back Stage
    Support not seen by Customers
  • 19. Decide which happens before purchase and after purchase and by who!
    Customer Experiences (Actions)
    Line of Interaction
    On Stage Actions
    Line of Visibility
    Back Stage Actions
    Line of Internal Interaction
    Support Processes
  • 20. The result looks something like this!
    Customer Experiences (Actions)
    Line of Interaction
    On Stage Actions
    Line of Visibility
    Back Stage Actions
    Line of Internal Interaction
    Support Processes
  • 21. Put in order and post reaction to each customer experience. Not every experience requires a reaction.
    Customer Experiences (Actions)
    On Stage Actions
    Back Stage Actions
    Support Processes
  • 22. You can name the columns if you would like
  • 23. Use answer key to create discussion
    4
    5
    1
    2
    3
    10
    9
    6
    7
    8
    15
    14
    12
    11
    13
    17
    20
    16
    18
  • 24. Advance work includes a Kanban
    and limiting Work in Process
  • 25. More advance work includes setting
    your budget..
  • 26. and creating self-organizing teams
    Sales
    Service
    Service
    IT
    Marketing
    Sales
    Sales
    Acctng
    Service
    Sales
    Service
    IT
    Purchasing
    Marketing
    IT
    Vendor
    Partner
    Vendor
    Consultant
  • 27. For all of the Lean waste zealots out there
    Why are you doing these?
  • 28. Flip the cards over and start
    Customer Experiences (Actions)
    On Stage Actions
    Back Stage Actions
    Support Processes
  • 29. Establishing customer touch points!
    Customer Experiences (Actions)
  • 30. Documenting your front stage reactions
    On Stage Actions
  • 31. Determine support and environment needed
    Back Stage Actions
  • 32. Determine internal and external
    partners and vendors
    Support Processes
  • 33. Discuss and arrange in order
  • 34. You have
    Mapped your Value Stream
  • 35. This is only Scene 1, Take 1
  • 36. Lean Marketing House
    • Identify Value
    • 37. Map Value Stream
    • 38. Create Flow
    • 39. Establish Pull
    • 40. Seek Perfection
    There is so much more!
  • 41. Lean Marketing House
    28 Day Program
    Connecting Learning to Implementation!
    Recorded Webinars for you to watch at your leisure
    Workbooks with each webinar
    Social Learning Web Community
    After Program Assistance on Web Community
    Weekly email support
    Live Sessions dedicated to Playing the Lean Marketing Game
  • 42. Resources Used
    Books:This is Service Design Thinking: Basics - Tools - CasesLean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and UpdatedThe Experience Economy: Work Is Theater & Every Business a Stage
    Websites: Business901” http://business901.com
    Sign Up for the Next Session of the
    Lean Marketing House
    Limited Space
  • 43. Visit the Business901 Website
    • Over 80 Free eBooks
    • 44. Regular Blog Posts
    • 45. Podcast with Celebrated Authors, Industry Practitioners and Leading Thought Leaders
    Our Mission is to bring
    Continuous Improvement
    to Sales and Marketing.
    Thanks for taking the time to view the presentation.
    Business901 Copyright 2011