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Landing Pages That Converts - Sam Michelson - Affilicon Fall 2008


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Landing Pages That Converts - Sam Michelson - Affilicon Fall 2008

  1. 1. Landing Pages that Convert! Sam Michelson November 25, 2008
  2. 2. Progressing from Affiliate Marketing…. <ul><li>Affiliate Marketing (less control) </li></ul><ul><li>Value-Added Affiliate (more control) </li></ul><ul><li>Special Relationship + Added Value = Partner Marketing </li></ul><ul><li>Own the process = own the client, make more $ </li></ul><ul><li>Add Passion as required </li></ul>
  3. 3. Think of the whole experience end-to-end Conversion is the process from before the first search until the desired result!
  4. 4. Looking at each Stage <ul><li>Search Suggest </li></ul><ul><li>SERPs (PPC Placement) </li></ul><ul><li>Reputation Search </li></ul><ul><li>On Page Optimization (stay on the page) </li></ul><ul><li>Landing Page Optimization </li></ul>
  5. 5. An Example: Our original conversion page
  6. 6. Conversion Rate? 3.2%
  7. 7. Our Partner’s Redesign of the site….
  8. 8. Conversion Rate? 0.8%
  9. 9. Our Solution? 0.8%
  10. 10. Conversion Rate? 0.8% 2.8%
  11. 11. Landing Page Rules of Thumb <ul><li>Plan the final conversion as a process that starts before the visitor enters the site </li></ul><ul><li>Prevent the visitor from getting off track </li></ul><ul><li>Reassure the visitor that it’s the right place to buy </li></ul><ul><li>Remember buyer’s emotions </li></ul><ul><li>Test. Test. Test. </li></ul><ul><li>Keep the scent alive at all times </li></ul>
  12. 12. <ul><li>Sam Michelson </li></ul><ul><li> </li></ul>Thank You!